Story and Horse
Story and Horse
No Limits with Sherry Eichberger
No Limits with Sherry Eichberger
Sherry joins us for an inspirational conversation about creativity, entrepreneurship and her creative business consultant work supporting business owners. She shares her own journey in starting original businesses, and offers ideas about how to be open to what comes your way - yes and!
If you could use some inspiration for your business, Sherry has a special offer of a two hour, intensive, one-on-one, JOLT Session for $175. She says, "Whether you are just beginning, need some momentum, or are ready to take your business to the next level, you're guaranteed to walk away with ideas, inspiration, and how-to’s necessary to electrify your business."
Sherry Eichberger's Bio:
Sherry Eichberger is a creative business consultant and owner of Central515 Consulting. She's a born entrepreneur with 3 original businesses under her belt, two of which were created after 40. She's a people person who doesn't know a stranger and believes her life's mission is to help others. She loves her family fiercely including her husband David of 35 years. Born near Detroit, Michigan Sherry moved to Houston in 1987 and now considers herself a Texan!
Connect with Sherry Eichberger:
Website: https://central515.com/
LinkedIn: https://www.linkedin.com/in/sherry-eichberger-8b6242119/
JOLT Session:https://central515.com/jolt-session-2/
Facebook:https://www.facebook.com/sherryeichberger/
LinkedIn:https://www.linkedin.com/in/sherry-eichberger-8b6242119/
Host Hilary Adams is an award-winning theatre director, coach, equine-partnered facilitator, and founder of Story and Horse. She is all about supporting creative expression and sharing stories with the world.
Connect with Story and Horse
www.storyandhorse.com
Facebook: @storyandhorse
Instagram: @storyandhorse
Welcome to Story and Horse, a podcast where we hear stories from creative lives. Meet new people, hear about their challenges and triumphs, and get inspired to move forward with your creativity. Now, here's your host, Hilary Adams.
Hilary Adams:Hi, thanks for joining me here on the Story and Horse Podcast. I'm your host, Hilary Adams. I'm a coach, theater director and founder of Story and Horse, where I work with people to help get their creativity out into the world. Today, we're joined by Sherry Eichberger. Sherry is a creative business consultant and the owner of central 515 Consulting, Sherry says that creating is like breathing for me, whether it's using my creativity to help businesses grow and thrive, or it's planning a large family gathering complete with a totally themed out experience. I'm always creating. Hey, Sherry, thanks so much for joining me.
Sherry Eichberger:Thank you for having me.
Hilary Adams:can you start us off by introducing yourself and telling us who you are and what you're up to?
Sherry Eichberger:Absolutely. My name is Sherry Eichberger and I live in Houston, Texas. And I am the owner of central 515 Consulting. And basically what we do is we help small to medium sized businesses with marketing, PR and events. And I call myself a creative consultant, because we inject a lot of creativity into what we do even the mundane. And I love what I do. And I've been doing this for about eight years now.
Hilary Adams:So what is creative consulting,
Sherry Eichberger:it's basically whenever a business owner, you know, most business owners, especially in the small and medium space, where a lot of hats and work on tight budgets, they're kind of just, you know, trying to figure everything out, but not all of their hats fit. And for many of them, it's it's the creative hat, you know, they know how to maybe do the books or they know how to market, but they don't know how to be creative, which helps them to stand out in their industry, right. And I believe that's kind of where I come in, because I can show them ways and teach them ways and help them with ways where they can stand out creatively in the marketplace, which is very noisy and gets noisier every day. So what were I do, let's just say for PR, you would typically a publicist writes a press release, and you have relationships with the press and the media. And I may do something really different, like a tangible media kit that's really outside the box that's hand delivered to the press, just, you know, little things like that. So in every aspect of marketing, I'm injecting a little bit of creativity to give my client the competitive edge.
Hilary Adams:How do you define creativity?
Sherry Eichberger:Oh, my gosh, I think before we started recording, we are talking about how it comes in so many different forms. So I can speak to me, because I am, first and foremost a creative. So if I can't be creative, or exert my creative energy, it's like air to me, I, I just don't function well without being able to use my creativity. So it's so much a part of me, it excites me, it's from everything from how I decorate my home and my space to how I prepare a meal on the personal side. And then planning events and parties for my family, to helping clients like I said, and how they do a window display or how they create content for an a newsletter. So I inject me personally creativity into everything that I do. My father is an artist that he's a painter. And I didn't get the painting from him, I can't paint. But I definitely have that creative gene from him and his mother who played piano by ear and wrote a book at 90 years old. So I also think it's something that you can be gifted from family before you through genetics and DNA and all that kind of stuff. So I don't know if that answers your question. Yeah.
Hilary Adams:So when you were little, when you were young, when Where did you express yourself creatively? How did you get going creativity?
Sherry Eichberger:I love that you asked me that. Because as far back as I can remember, I have been creative, like very creative. And I'll give you a couple examples. So I volunteer while I'm on the advisory board for a nonprofit called lemonade day. I don't know if you've ever heard of it. It's all through the United States. But it's basically and teaching young children the lemonade stand business model like teaching them business and so it's actually a program. So they have a lemonade stand, but they have to come up with a name they have to market it they have to know how to spend their money and do so I love that and so I had to get involved with it. And I've been involved for years because I was that person A kid that every summer I didn't just have a lemonade stand, but I had other items, trinkets that I would upsell, you know. So I, I had a whole spiel going I didn't just plop some lemonade down, I had to have the right cups and I had to have everything sitting right. And then I sold, you know old jewelry or bubbles that I had in the house. And so I have been an entrepreneur my whole life. And when I go home, I'm from Michigan, my friends still tease me because I used to put on shows, and I used to curate these shows. And my one friend always tells me I'm used to make her be the horse. So she would have to get on all fours. And I would ride on her back. And I did backyard zoos, where I got all my friends stuffed animals and put the monkeys in the trees and the alligators by the pool, and I charged neighborhoods, adults to come to my backyard Zoo. So this was probably when I was about seven or eight. So I've been doing this like my whole life planning parties. My sister is 12 years younger, I used to plan her parties, I still go home to the house I grew up and find my itineraries from when I was 12 years old. When to make the ice when to you know, put the frosting on the cupcake. So yeah, this has been me my whole
Hilary Adams:life that came from was it just you being you? Did it just appear?
Sherry Eichberger:I don't know. I again, I that's that's when I think that my mom was also fairly creative. And she so I think it just had to have started from, you know, just seeing it was just innate. Honestly, I really don't know other except that my dad is very creative. My mom could be too. But I've been this way my entire life.
Hilary Adams:Like, I feel like the lemonade stand is something that adults could practice that model to
Sherry Eichberger:100% Yeah. And I mean, I love that they're teaching young kids how to do that now, because financial literacy, and all those things aren't being really taught too much. I don't think in schools anymore. So we have to kind of, you know, go outside of the schools to teach them some of those things. So I love it. I love being part of that organization. They're fantastic.
Hilary Adams:So it sounds like you know, when you were little, you're saying that you charge the adults to come and visit your stuffed animal zoo. And I often talk to people who are in some form of creative business, and it can be a wide variety of things. And one of the things they struggle with is money is charging for doing what they do. Yeah. You speak to that, and your thoughts about apps over whelming that and yeah,
Sherry Eichberger:I'm still trying to overcome, to be honest, I right before what going back to before Central 515, I owned I had another creative idea for a startup, brick and mortar store that I that I kind of made happen and ran for four years. And then it had to close and kind of leveraged some relationships and start consulting eight years ago. But I still struggle with that. And for me, it's getting over the fact that I did it, I wasn't able to finish college, so I don't have a college degree. And it's messed with my mind. Although I ran I came up with an idea for a startup, I secured funding builders, you know, source everything, wore all the hats and basically learned 10 times more than any marketing student would you know, by actually hands on running a business, it still messes with me, because I have peers, I've been doing this eight years now that charge probably twice as much or close to twice as much what I do out on an hourly basis. And I've increased my rates a little bit. But yeah, that's something. I've talked with another woman about this recently. And she's like, You need to be charging x, y, z. And I just I don't that's something I'm still struggling with to be honest. And I know a lot of women are unfortunately. Hmm.
Hilary Adams:That's interesting, because when you were talking about when you were young, and you were talking about upselling in the lemonade stand and charging people to come to the backyard Zoo. There wasn't any of that. I'll just use the word resistance. There wasn't any of that noise in there. It came on for you sometime between later
Sherry Eichberger:yeah for sure. Absolutely. And I don't know maybe I don't want to blame it on society. I don't really know it is Believe me, I don't give my services away for free. And I still charge I think of a fair hourly rate. But it could be much more now that I have not just eight years of consulting under my belt, but then four years of complete business ownership. So we're talking, you know, 12 years in business, I should be able to charge what I want, right? So and I know I'm good at what I do. So I don't know it's some weird mental block. I've had women say Don't you ever say you didn't graduate from high school that should not figure into our from college. I mean, that shouldn't fit You're into anything and there was good reason I did it. You know, it was not because I was a slacker and that I didn't want to I had family obligations that kept me from you know, doing that. So yeah, I wish I wish I could get tougher with myself and stronger about charging what I feel like I really should.
Hilary Adams:Before we started recording, I asked about the rhino because you have a paper, Rhino head on the wall behind you. And you showed me a small Rhino too. So you just said maybe give a little tougher was kind of your, your inner Rhino you're saying rhinos are like your spirit animal?
Sherry Eichberger:Yes. I mean, yeah, obviously, it's not working. I might need to choose another spirit. Maybe a lion or I don't know.
Hilary Adams:You just embrace embrace that toughness? Yeah, yeah. That That brings me the idea of story, because it's just talking about as a story is an internalized story. Which, you know, stories, as you know, are so powerful. So let's pivot for a moment and talk stories. So do you have a creative story or something like that, that you'd like to share?
Sherry Eichberger:Yeah, I have had so many I was thinking about this, because I don't want to deviate too much from my current business and what I'm doing, because I'm so proud of it. And I'm creative. And there's a lot of many stories that go with different things I've worked with, and different obstacles I've overcome and things. But I really kind of want to go back to what I did before this, which I mentioned earlier, and that's my brick and mortar store called one Green Street. And it was a Houston's first LEED certified retail space, it was an eco friendly boutique. And I came up with a name on Green Street because I had dreams and visions of us all living on the same street one day, and it would be green, one green, healthy, sustainable Street. And I came up this again, you know, I came up with this after losing a couple good friends in their 30s men to leukemia. And they lived in our neighborhood kids, my kids age, and it just terrified me. And I thought one of them was like a big strapping construction worker guy and all sudden he has a rash on his foot. And then he's gone, you know? And I thought, oh my gosh, like what, you know, how do you play offense when it comes to a serious life threatening illness like cancer and all these things. So after researching antioxidants, and all these different things, and this happens to me a lot when I go to bed is when I have like my big ideas come to me, you know, it's like, I've learned that if I wake up at two o'clock, and I'm staring at the ceiling, there's a reason don't fight it, don't go on some, you know, go don't go watch TV or anything, just let it happen. Because something's coming. Something's coming to me. And anyway, so I had this literal vision of a store. I mean, there's whole foods with healthy foods, but there's really wasn't a place this was in 2009, where you could go and shop for everything healthy from makeup to mattresses, I used to say, and everything in between all organic, safe, non toxic, chemical free. And I thought we need a place like this. And so I came up with this concept. Again, I had not ever worked in retail, didn't have any marketing or business background at all, just pure passion determination and this big idea. And my husband of 35 years knowing I always have ideas said, Okay, when I woke up and said, Oh, I have to start I have to create the store. He's like, okay, great. He goes, Well, he goes, you know, I'll give you 30 days run with it, see what you can do thinking I would just let it drop or what have you. And I mean, I had to write a business plan which is pure torment. i It's horrible. If you've ever written one. I did a business plan and it was 2009. And nobody was lending. It was horrible. We were coming out or but in a recession one of the two. And I found someone a bank that would lend the money and do an SBA loan for me I found space and one of the wealthiest zip codes of Houston I found green builders who only use no BOC paint, and certified x FSC wood. And so I didn't want to just sell things that were healthy. I wanted my store to be healthy. And so I wanted to be LEED certified, which stands for leaders in energy and efficiency design. So everything in my store was either repurposed vintage or no chemicals were used the floor was like cement, but use it was fantastic. And I did it and I ran it for four years. And we made I was always in the news and on TV and in the press because we had such a unique concept. But there was a huge hurdle of education, especially in the oil and gas capital of the world right on why you should live a healthy green sustainable life. So we had huge obstacles but I I exerted so much creativity during that time. I loved doing our window display I always I would do things like, I had mannequins vintage mannequins, and when we used all the magazines, we would get a stack of Houston magazines or whatever when they had expired, we would tear them apart and make skirts for the mannequins out of them, and we repurposed everything. And one of my big passions that came out of that was plastic pollution. And I'm a real advocate for refusing plastic. So I remember we had people bring in plastic bags, and I filled our whole window display, we had huge stores almost 3000 square feet full of plastic bags, then we had pictures of like turtles that were choking all this stuff. But like I was really able to use because it was my store, I could do whatever I want. I wasn't just you know, hired by someone to do the displays, I there was no, no limits. And so I was just so I had to be so creative, I helped so many amazing events, we did beer and chocolate pairing with I had a chocolate to come in that only did sustainable. Chocolate, you know, harvesting, and we tried organic chocolates and paired it with different beers from a local brewery. And it was just amazing. It was a one of a kind, people still say like, oh, my gosh, I miss that store. But at the end of the day, we had to, we were starting to make a profit, but we were running out of money and the space. It just wasn't working anymore. So anyway. Yeah, that's the story of Of course, I'm in my late 40s. Right, too, which is the story in itself for women who, after a certain age think that they need to start chilling, because they may not have enough love to give or there's not a place for them. Or if they have an idea, they might be too old to implement it. And so I was 46 I think when I did this, you know, I my kids were pretty much almost raised. And I was like I was a stay at home for so long. stay at home mom. And so anyway, so there's a story there. But then when I close the store, and I was you know, by then 50 I was devastated because I thought that was my purpose. You know, I don't know if you've ever heard the definite, definite definition of purpose. But it's like, purpose is when you take all your gifts and talents. Plus, do good or help people. Like you take all your gifts and talents to help people and that equals your purpose. So you're using, you know, everything you have. So I was like, Well, I don't know what to do. Now I'm 50, the store is closed. Luckily, I had built kind of a personal brand. So I had a lot of relationships I had built, people knew I had business acumen they knew that I was authentic, and who I was and how I ran my business. And I'm a people person anyway. So I kind of took about a year, did a couple of things, opened a store for a client or a friend of mine. And then I just met this friend that owns a cookie shop, he's like, You should be helping other people. So I started my consulting business. And he said, I'll be your first client, and he was a colleague I met while I had the store and he goes, I'll be your first client. And that was eight years ago. And I just I don't advertise I just word of mouth only, you know, people just want to work with me because I am creative. And because I'm different than other marketing agencies, where I have owned a business. So I've been on your side, I know the budget restraints, I know, you know, trying to find employees I know, you know, trying to keep the lights on. And so I, I work with every client as if, you know, they're, I own their business basically, or with a business owners mind and heart. So I think that's what's really been good for me is, I really do care. Because I've closed the doors to a business, I don't want anyone else to experience that, you know. So that's kind of my story of where I got to hear. And that was, I started kind of this consulting business at 50 or 51. So another story is don't give up just because, you know, I could have, you know, crawled into a closet and never done anything else to get my husband makes good income, like I really didn't have to do anything else. And I was like, No, I'm not done. I'm not done. I need to help more people like can I do and so here I am starting two businesses from scratch in my late 40s and early 50s. You know, so I feel like I'm just getting started and a lot of my peers and that's fine. I'm not judging them, but they're just kind of like, oh, yeah, I really want to do anything. I'm done, you know. So it's never too late, really, to help people and do your thing and have your dreams and your visions and your ideas come to life.
Hilary Adams:And to pick up and keep going.
Sherry Eichberger:Yeah, for sure. Yeah. Yeah
Hilary Adams:I miss your store. I'd like to come visit your
Sherry Eichberger:girl you would love it. I'm telling you. I could go on and on. We had we had the Zen master there we had Oh my gosh. so many cool people visit our store and I featured local artists, I had a huge art while so we did a rotation of local artists so that we can showcase their work. And it was all about local, which is very sustainable in itself. Right. And so a lot of local jewelry designers and it was that wonderful.
Hilary Adams:Would have been my favorite store. I would have been.
Sherry Eichberger:I could see you shopping there for sure. Yeah.
Hilary Adams:Ah, I'm sorry. It's not around anymore. I feel like I just I just heard about this great store that I used to go visit
Sherry Eichberger:that's a teaser
Hilary Adams:thank you sharing that. When you wake up in the middle of the night and you have the you know, your ideas are coming, you can feel it, you know, it's arriving, something's arriving. Do you have a how you capture that inspiration?
Sherry Eichberger:Yeah, it's funny because I know a lot of people that keep journals by their bedside and stuff. And that used to be me. I don't do that anymore. I just, I'm also a person of action. So I definitely will get up and you know, make notes once I get up. I don't do anything until the night I just try to just remember it and process it. And then in the morning, make notes. And if it's viable, sometimes it's not sometimes it's just I haven't I believe me, I came up, you know, the adult coloring books. Yeah. Yeah. So I that was my idea, like 10 years before they came out. I'm not even kidding you. I'm not even kidding you. I even have I even have the the URL for it was called permission to color. It was like giving adults permission to color. I had the whole idea and I sat on it too long. And then it came. It came out. But I have so many, like inventions and ideas. And I have something else brewing majorly that I'm about to trademark. I was also did you I don't know if you looked at you know, I was in a few horror horror films too. Oh, yeah. I'm on IMDb or whatever they say not to look me up. Yeah. that happen. Because two good friends of mine teachers. I worked in the high school before I had my store. I worked in the high school as an admin, and they had a little film company. And they made horror films. That was their thing. And they asked me to be in them. And I said, Only if I don't kill anybody, and I don't get killed. I'll be I'll be in your horror movies. So I've been in three, center. Two, I can't remember the other two, they will be done. And one other one. I'm in one of them a lot. Actually. They filmed that at my house. And I'm a Wiccan. And where. And there's a big weekend festival in town and all the weekends are staying at my house. Yeah. So I'm always doing you know, something something crazy. Or, again, that creative that just fuels me like nothing else, you know, they like to play. Oh, yeah, yeah, for sure. But, but anyway, but yeah, I get a lot of ideas. I have a big idea right now. I'm also open. I don't know how you feel about this. But I feel like the most creative people are seekers. And they're open. And when I say open, I mean, I'm deliberately, I'm always looking, I'm very lucid at what's going on around me, I pay attention to what people say, I, I look, I'm just very open to signs and messages and ideas and things like that. And I just see so many people that are not that are literally just trying to get through the day, caught up in their own stuff. Not maybe always physically head down, but in a sense, head down, forging through and missing out on so much. And I'm just the opposite of that. So I get a lot of ideas just because I'm open and I'm seeking and I'm paying attention, you know,
Hilary Adams:and then you're willing to say yes, when it Sure.
Sherry Eichberger:Yeah, for sure. For sure. 100% Say yes. And take action. That's the next thing. Yeah, I remember going to after we lost our business, we invested all our retirement and wandering Street and so we had to start over. That's the bad side of it, you know, saving in our in our 50s. But I remember sitting down with a financial advisor, this big guy and he almost started crying. And I couldn't believe it has like watery eyes and I was like I feel so bad. You know, I feel like I need to make it up to my husband. We spent all our retirement and he's like, Do you know how many people have ideas that never act on them and they go to their grave with their ideas? You actually made something happen and he was getting all emotional, my financial planner and I was like, Okay, thank you. Are we gonna be able to retire or eat cat food? That's what I want to know. So anyway, which I have plenty of would be fine. But anyway, so yeah, I you know, I did do it and I do it and I'm not afraid I have no fear. trying things and failing and trying again and all that so
Hilary Adams:I have to reference your cat because you just mentioned your you just assured your cat that she'd have enough cat food. So
Sherry Eichberger:oh for sure. Absolutely.
Hilary Adams:Tell me her name is Belle. Is that right?
Sherry Eichberger:My name is Bella Bella. And she's 16 and I grew up with Siamese cats. And so when we went to, we knew we wanted a cat. We went to a Siamese rescue. And we, my daughter and my husband I walked in and we saw this little scrawny cat and we walked right to her. She was not Siamese she was the only cat that was not Siamese. And the foster mom came up and said, I said can we hold her can we hold her and we held her and the foster mom said this is the her last chance because her mom is like a floozy and she keeps dropping kittens everywhere getting pregnant, dropping kittens everywhere. And this little one was left in a garden was found in the garden all by herself, and I've been fostering for her but no one's adopted her and I just can't keep I can't keep her. And I will even without that story we were so we're like, oh, we have to take it we're taking or we're taking her and so we took her and we've had her ever since she was just a baby. But it's funny because she's a calico. She's like a Himalayan Calico. So she has long hair. She's beautiful. And but she's such a diva. You know, as a cat owner. They all have different personalities. Some are really devious. Some are divas. Some are characters where she is a diva and I always have to remind her listen, I know where you came from. You were left in a garden by you're not royalty. Okay. Like I know the backup backstory is see who sits like this, you know? But yeah, so she's my baby girl. She sleeps with me. And but she's getting old. It makes me sad because I know I won't have her forever. But
Hilary Adams:ah, and you said before I started recording, so she's your office assistant.
Sherry Eichberger:I call her my assistant. She drinks my water. She will she's not as agile as she used to, but she used to climb up and drink. My water she really likes prefers beer, but she will sit in her little. This is showing here. Here's her office chair.
Hilary Adams:Ah, so for everyone who's listening is a cat chair. It's like a small sofa.
Sherry Eichberger:It's allowed. It's like a like a lap a little lounge for like royalty.
Hilary Adams:It's a throne, a cat throne
Sherry Eichberger:She's doesn't do much, but it's okay.
Hilary Adams:Do you find that she's inspiring in terms of creativity, she's supportive or inspiring.
Sherry Eichberger:She is She definitely is especially working from home because it's just her and I you know, and so I feel like cats are super intuitive too. So you know, if I'm having a tough day, or she just seems to always be there at the right time, even though now she's older. And she's most of the time just off sleeping. Yes, she's inspiring. She's amazing and beautiful. And I adore her.
Hilary Adams:I've got to meet her through video. Yes.
Sherry Eichberger:For sure.
Hilary Adams:out of cast if somebody has a business, and they're wondering how to inject creativity, and what's a good way, like what's a way to do like a small step toward that.
Sherry Eichberger:I think that there are inspirations everywhere. And I think in our environment and in our daily life. And what I said earlier is oftentimes we don't stop long enough, and be quiet enough to allow inspiration, ie creativity in. So I guess I would say, to take time, if you if you're working on a project or you have a blockage where some creativity is needed to maybe stop, allow yourself time to do nothing, and to just absorb your surroundings or go somewhere beautiful. Just to unblock yourself or to get inspired. I also think which I did when I had my store. And that's how I met Michael, who owns a cookie shop is being collaborative with us other business owners. So we would go he owned now he owns three cookie shops, I helped him open his second one and we're still very close friends. But he owned a coffee shop, I owned a retail store. And we would make a point to go have coffee and try different coffee shops and pastries at different places once a month or every six weeks. And we would share some of our business obstacles but also some of our wins with each other. So finding another business owner, it doesn't have to be in your industry but just someone else. Maybe that tends to be more creative, that you can collaborate with or they can share ideas with you and just you know, kind of work together. I like doing that. I guess you could call them strategic partners or what have you. But you know, that's the Another way if you can't afford to hire a creative consultant is to just talk to some of your business buddies and who may be a little more creative than you that might have ideas or what have you, too. There's resources everywhere, you know. So tasty cookies, and tasty cookies. told my husband when I worked, I worked. I open to the second location, I was there for eight months, kind of getting it open and going. And I was like, I've gained so much weight and I was like, I don't get it. All I do is like, when we take a cookie sheet out, pull a couple broken cookies or crumbs? He's like, Have you counted how many crumbs and broken cookies because I'm sure they add up, you know, probably had like a dozen cookies every day. But it was just one crumb at a time. You know? Well.
Hilary Adams:broken cookies don't have calories.
Sherry Eichberger:Exactly. Nor do crumbs, but apparently they do. I don't know.
Hilary Adams:Crumb by crumb
Sherry Eichberger:I did not eat a whole cookie today, not one.
Hilary Adams:That's fantastic. Is there anything else you'd like to share with us perhaps with business owners who are listening or anyone who's anyone who
Sherry Eichberger:I was intrigued by your podcast because of the story, part of Story and Horse because I try to tell my clients all the time, especially with platforms like Facebook, and Instagram, and YouTube and all that is the story is so important. But you know, it doesn't matter what industry you're in, there's always a story. There's a heart, there's a story behind it. And people resignate with stories, you have to be telling it and there's like a million platforms and ways that you can tell your story now. And if you're not doing it, you're missing out, right? Because people want to know you behind the scenes who you are. They want to know the mess. They're nosy, they want to know all the things, not just all the great things, right? So share your story and not just once but over and over. And as your story evolves, so does your story. So continue to tell your story in a variety of ways authentically, right. And I think people care about that. I think people care a lot about that.
Hilary Adams:So if people are listening in, they'd love to get in touch with you. We haven't told them how to reach you. How can they reach?
Sherry Eichberger:Well, first I want to I do want to tell you about my job session just really quick. So I when I did on, you know my brick and mortar, I didn't have a ton of money to hire big marketing teams and advertising teams and all those things. And so when I started consulting, I thought I need a product that any business owner can take advantage of that will help them so I came up with the the term jolts session. And it's meant to give business owners and their business a jolt. So it's a two hour intense one on one marketing session that designed to move the needle in your business to the direction you want to go. We're not trying to like do a complete, you know makeover. But if you're struggling with something, or you are need a hurdle to get over hurdle, this session I've done about 75, at least in eight years. And I mean more people than not say I that they felt a jolt, it's amazing. It's only$175. And I've got it like down to perfection on how I run it and manage it. And it's just really meant to help businesses for you know, couple hours that you know, I know that business owners usually can't get out, but two hours $175 And it's makes a world of difference. So my adult session, you go to my website at Central 515 dot com. And there is a up at the top it says don't session, click on that. And you can fill out the form for that. But I've had tremendous success with my adult sessions. So I don't have oddly, I don't have any social media platforms. I am my brand. I do a lot of social media marketing. But I used to have a central 515, Facebook and all that. And I thought I need to be spending my time managing my clients social, not my personal. So I just got rid of those. So you can find me just personally on LinkedIn, Sherry, Ike Berger, and I did talk about business on LinkedIn. And that's really about it. My website.
Hilary Adams:Thank you. The final thing I want to ask is at one point you said the idea of like no limits, that the way you approach things is is with that. I want to use word mindset, but again, that kind of spirit. Yes. I just like to wrap this up with any thoughts you have about this idea of No Limits. Yeah,
Sherry Eichberger:I I think that I've thought about this a lot. And I've heard this I think it was Les Brown that said that to live full and die empty. And I really do live by that meaning. I want to I want to have a full life but I want to give it all I don't want to die and take any of that with me. I want to share everything I know all my gifts and talents with the world with my family with my clients. And in order to do that you really can't have limits because you just need to be open to every possibility open to failing, open to learning and teaching. And I just want to live fall and die empty.
Hilary Adams:Thank you for talking with us Sherry, I really really appreciate it
Sherry Eichberger:Me to Hilary,
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