Field Goals for the Focused Driven Athlete
Field Goals for the Focused Driven Athlete, hosted by Glenn Hames, is the #1 podcast for elite amateur athletes in High School and College who are looking for tips and strategies that will give them a competitive edge to help them achieve their on- and off-the-field our court athletic goals. Whether you play football, basketball, soccer or any other active team sport either on the field or court, our industry experts, coaches and former professional athletes will provide insightful tips and share their personal experiences on topics that are important to the elite amateur athlete who has the focus and drive to play sports competitively at the highest level of competition.
Field Goals for the Focused Driven Athlete
Ep 45 | Why Athletes Need PR Management | Des Dickerson
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Forbes 30 Under 30 Honoree and Sports and Entertainment Publicist, Des Dickerson, joins Glenn on the Field to discuss why elite amateur athletes should invest in a PR manager to help shape a positive image, manage their time and schedules, engage the media, and protect their reputation during a crisis. Des also discusses the differences between a PR rep and a commercial manager, how both can help with financial guidance and stability in the wake of NIL, and why having a dedicated support team allows athletes to focus on training, skill development, and athletic growth. Des shares how PR reps help athletes identify brands and negotiate sponsorship deals, the ins and outs of her role as a publicist, and how her work has allowed her to partner with influential brands and represent one of the biggest names in woman’s college basketball.
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