Ep 45 | Why Athletes Need PR Management | Des Dickerson

Forbes 30 Under 30 Honoree and Sports and Entertainment Publicist, Des Dickerson, joins Glenn on the Field to discuss why elite amateur athletes should invest in a PR manager to help shape a positive image, manage their time and schedules, engage the media, and protect their reputation during a crisis. Des also discusses the differences between a PR rep and a commercial manager, how both can help with financial guidance and stability in the wake of NIL, and why having a dedicated support team allows athletes to focus on training, skill development, and athletic growth. Des shares how PR reps help athletes identify brands and negotiate sponsorship deals, the ins and outs of her role as a publicist, and how her work has allowed her to partner with influential brands and represent one of the biggest names in woman’s college basketball.