Marketing 101: "Focus on the audience, not just the channels." - Katie Butler | BCL #303

Episode 303: Katie Butler, Co-Founder of Distractive

Join Julian Torres in this captivating episode of Behind Company Lines as he delves into the world of Distractive with special guest Katie Butler, the co-founder of this groundbreaking marketing team. Discover the unconventional structure of their company and its fascinating relationship with Moonbeam, a smart contract platform revolutionizing decentralized applications across blockchains. Katie shares her valuable insights on building trust, offering value, and navigating the challenges of marketing in an era of digital misdirection. Uncover the secrets behind their success and explore the emerging crypto channels that are transforming the marketing landscape. Don't miss out on this enlightening conversation that will expand your understanding of marketing in the Web 3.0 era. Click now to listen to the full episode and gain exclusive access to the wisdom of Katie Butler and the Distractive team.

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Chapters

• 0:00 Jonathan Rackoff, VP & Head of Global Policy, The HBAR Foundation
• 1:03 Before Joining HBAR Foundation
• 3:53 The Sustainable Network
• 9:13 Blockchain and Carbon Credits
• 11:41 Carbon Market Innovations
• 18:22 Who Audits These Credits?
• 22:04 Hedera's Impact: Building Sustainable Markets
• 32:04 Founders FAQs: What's Hard About Your Job?
• 34:28 Founders FAQs: If You Weren't Working On This, What You Be Doing?
• 35:59 Founders FAQs: What Books Or People Influenced You The Most?
• 38:20 Where Can we Find You?