ReVive | Marketing for Manufacturers

05 - Star Plastics: Rebranding, Buy-In & Marketing in Manufacturing

October 17, 2018 Vive Marketing Season 1 Episode 5
05 - Star Plastics: Rebranding, Buy-In & Marketing in Manufacturing
ReVive | Marketing for Manufacturers
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ReVive | Marketing for Manufacturers
05 - Star Plastics: Rebranding, Buy-In & Marketing in Manufacturing
Oct 17, 2018 Season 1 Episode 5
Vive Marketing

Molly Ritchie from Star Plastics joins Re:Vive to discuss their recent rebrand. Molly talks with Clint and Austin about the buy in she needed to get from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he had built his entire life. 

Show Notes

Molly Ritchie from Star Plastics joins Re:Vive to discuss their recent rebrand. Molly talks with Clint and Austin about the buy in she needed to get from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he had built his entire life.