79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit

In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. 

In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.

We cover;

• Why it's the right time to be thinking about less expensive marketing programs
• What a fully-blown ABM program looks like in comparison
• The first step to creating personalisation at scale without the high cost
• How to optimise for intent
• Tips to target the right people within the focus accounts
• How to tackle messaging at scale without losing the personalisation
• Tools you need to execute a strategy like this
• What Kevin looks for when hiring ABM marketers 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.