Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
16. Series 1 | Ep 16 - Christine Bailey - CMO & Ted Speaker, Valitor
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Fiona Jensen
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Season 1
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Episode 16
A blogger for Forbes Woman, Top 10 Most Influential Women in MarTech and a TEDx Speaker, it was fascinating to catch up with Christine Bailey, CMO of Valitor.
And it was even more interesting to hear how Christine dealt with a very difficult time in her career as she was made redundant three times! But I couldn't let her go without hearing about her TEDx experience, how it came about and how she actually did it. Enjoy..
Having interviewed a host of B to B marketeers over the years, what advice would you give them to perform better in the interview scenario?
What are the most important skills that you want to see in people that you're looking to hire?
Focusing on short term again, ROI is so short sighted, the business likes to measure marketing by leads generated. How have you tackled this and persuaded them to look at the bigger picture?
What advice could you offer someone moving into a senior role for the first time, where there isn't a huge peer population to support and the pressure is on to make that great first impression?
And then you talked about the community, the women in technology group that you set up. What can you tell me about that, where did that sort of stem from and what was that like, as an experience, setting that up and growing it?
What sort of advice would you share to people who are interested in getting involved in that, and what sort of hints and tips would you offer for people who are about to stand up in front of an audience for the first time, or, for the 20, 25th time?
When is it safe to move more towards strategy and leave tactical, hands on chores behind without jeopardizing your value as a marketeer to the organization?
And, how to find a marketing mentor, when you're already the most senior marketing person in a business?
With pressures of general life, how do you manage the work life balance, and how important is that in today's society?