Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
17. Series 1 | Ep 17 - Robin MacKenzie - Marketing Director, De La Rue
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Fiona Jensen
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Season 1
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Episode 17
How does the history of a brand help define its future? It's a good question and one of the many today's guest, Robin Mackenzie - Marketing Director of De La Rue, answers. Robin is a warm, pragmatic, family man who loves sharing some great insights from his career. Spanning the exciting world of mad men advertising to the ups and downs of working at large corporates and everything that goes with it.
It would be great if you could give us a summary of your skills and experience overall, so the audience can understand the wonderful experience they're about to learn from.
So having interviewed a host of B2B marketers over the years, what advice would you give them to perform better when they're actually in an interview scenario?
What was the biggest learning curve that you've had when you got to your first senior leadership role in B2B marketing?
Describe your perfect B2B marketing department. Examples of teams you've seen smash it and why and what kind of budget they had or activity they undertook.
With social technological changes set to continue at pace, what do you think an aspiring marketeer should be learning now, to be in the best position possible to add value to business in five or 10 years time?
What I would look to people to really understand is, how is it that digital channels will change B2B marketing and what are the channels that B2B marketing should regard essential and what should be regarded as peripheral?
The gender pay gap and percentage of male versus female leadership roles, do you think this challenge needs addressing in our industry and if so, how?
Looking back on your career, how often did you value experience over a higher salary and did you strike a good balance?
In a digital world of new apps and new startups, do the established incumbent, straight legacy brands really matter anymore?
What are the marketing skills of the future? What, do we invest in growth hacking, inbound, ABM, automation, whatever next?
With pressures of general life, how do you manage the work life balance and how important is that in today's society? Especially with three daughters?