MediaTalks - a podcast series by FreeWheel
MediaTalks is a new podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
Rise of linear addressable: an Italian perspective
For this first episode of 2022, we turned to Italy and spoke with Andrea Conte, Head of Product Development and Data at Publitalia’80, Mediaset’s ad sales house. We discussed some of the latest advancements that have been implemented at Mediaset from the re-positioning of their OTT services to the new developments in addressable TV and how these changes are opening the door to simpler and more effective ad campaigns.