MediaTalks - a podcast series by FreeWheel
MediaTalks is a new podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
Simplifying and delivering audiences at scale
In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUniversal is looking to 'build a more scalable and equitable global video ecosystem’. The aim is to create the right foundation for greater and deeper industry collaboration across data / identity, automation, ad innovation, and measurement, on a global scale.