Building Insights
#35: Driving a sustainable housebuilding business in a challenging market
James Parker speaks to Debbie Waddington, group head of HR at Keepmoat, to find out how the Top 20 UK housebuilder is putting the work into attracting a new generation of onsite and offsite staff in a difficult construction skills environment. She explains how selling the benefits of a career in a more ‘people-centred’ industry to new entrants is one of the factors behind the company’s enduring success in a challenging market.
James Parker speaks to Debbie Waddington, group head of HR at Keepmoat, to find out how the Top 20 UK housebuilder is putting the work into attracting a new generation of onsite and offsite staff in a difficult construction skills environment. She explains how selling the benefits of a career in a more ‘people-centred’ industry to new entrants is one of the factors behind the company’s enduring success in a challenging market.