Tiny Marketing: Marketing strategies and systems for B2B service business founders.
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing strategies and systems for B2B service business founders.
11: 1 Key Element to Getting Known as an Expert in Your Industry
How do you get a reputation as an expert in your field?
Through consistency.
- Show up consistently.
- Narrow the focus of what you talk about.
- Add value to everything you do.
The first step in getting known for a topic is to narrow down what you talk about to content themes.
We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.
During this interview, you’ll learn:
- What is a content theme?
- Why are content themes useful?
- How can content themes be developed?
Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.
Show notes and resources: https://tinymarketing.me/ep11
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