Can you explain the Tiny Marketing Systems? | Tiny Marketing Club Series

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Discover the secret sauce to a marketing strategy that doesn't just work, but thrives, even when you're flying solo or leading a small team. This bonus episode of the Tiny Marketing Club series reveals how to construct a marketing flywheel that keeps on spinning, from pinpointing your ideal client to developing a standout offer and choosing the perfect main channel for your content. I break down the step-by-step process to transform these components into powerful lead generators and enticing gateway offers, all designed to refine your marketing finesse and replicate success with ease.

Imagine never feeling overwhelmed by marketing again. This episode is your ticket to a streamlined process, where I share how to set a content creation rhythm, leverage project management tools, and embrace the power of automation and AI. You'll learn how to train ChatGPT to speak in your brand's voice, significantly expanding your content's reach. And when it's time to scale, I'll guide you through the art of outsourcing tasks, from video editing to managing workflow, ensuring your marketing machine runs smoothly without missing a beat. So, join the Tiny Marketing Club today by visiting sarahnoelblock.com/club, where we're not just making marketing manageable—we're making it downright magical.

Transcript

Speaker 1: 0:00

Hey friends, we are on day three of the Tiny Marketing Club launch, so here's your third bonus episode. Let's dig into the systems. So I've talked a lot about my tiny marketing strategy, the flywheel that you go through from dream client signature offer, main channel, core content to lead generators, your gateway offer and how we can refine everything. The more gateway offers we do, the better our marketing will get. But I also talk a lot about systems and we haven't gotten to get into that yet. So once we build out your strategy, the next step is building out the systems to make it sustainable for you, for a small team. So streamline, systematize, automate and outsource is my framework for making marketing work when you have zero marketing department, so streamline. That's where the strategy comes in. Next step is systematize. Systematizing means that we make it very easy to replicate our success. So this is where we would decide the cadence on which we're creating our content, we're showing up on social media, we're creating events, that time-sensitive lead generator. So we would do that there with templates, frameworks and systems like project management systems, to be able to do it easy even when you don't have a marketing department. This is also where we would decide on a batching schedule. That's why we have the Monday Morning Marketing Club, where we would be doing our marketing together. So you have accountability to batch it all at one time, so you don't have to think about it anymore. Schedule it out, forget about it. All you have to do is respond to comments. After that, next is automate. So in the automation section this is where we would look at your technology. Is there a way that we can get your data to talk to each other, like if you have a form on your website? Is it automatically sending prospects to your email list? Is there a place where we can add AI into anything to make it easier? Where can we repurpose the core content that we've created to get more eyes on it? So automation and AI is the next step of it. I will teach you how to automate as much as humanly possible, make everything as easy as possible, and I will teach you how to train ChatGPT to replicate your voice and make it really easy to repurpose your core content.

Speaker 1: 2:43

Last is outsource. So, once you have all of this in place, your sales pipeline is going to be bust in and you'll have a shorter sales cycle, so that means you'll have more budget to be able to outsource the pieces that you don't want to do anymore. So in the outsource piece we'll look at your marketing strategy and see if it makes sense to bring in a VA, a virtual assistant or a contractor to edit videos, because maybe you don't like that or you're not satisfied with the way AI does it. We'll look at all of those pieces to make sure that it fits with your life and your budget. Your life and your budget and bonus you can send your contractors, your VA, to Monday Morning Marketing Club so you can step out. You have the option of sending them to take care of, to do the doing, and you can just jump into the community and write down the three things that you want to get done on Monday Morning Marketing Club and your VA will be able to do it with the accountability of the group right by their side. So that is what systematizing looks like.

Speaker 1: 3:54

We have our streamline with our strategy. We have systematizing with templates, batching, scheduling, automation and AI to streamline as much as humanly possible and then outsourcing the pieces that we don't want to do anymore within the budget that we have. So those are all inside the Tiny Marketing Club. If that excites you, join the waitlist. It is right at the top of the show notes page. Make sure to get on the wait list and not wait until the cart opens so you get access to those bonuses. I cannot wait to see you inside of the club. Go to sarahnoelblockcom slash club. If you don't want to wait to click on that button, all right, I will see you tomorrow.