How will the Tiny Marketing Club help me generate more leads? | Tiny Marketing Club Series

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Unlock the secrets to a booming sales pipeline and lead generation success with the latest Tiny Marketing Club strategies! We're peeling back the layers on how to draw in your ideal clients through a messaging and positioning that resonates, and a signature offer that simplifies the selling journey. Plus, discover the power of choosing a primary channel to establish a thriving community and cultivate real connections that become eager leads. 

Our chat explores the ins and outs of the Tiny Marketing flywheel, diving into dual lead generators and the gateway offer that supercharges your lead generation efforts. Learn to craft content that not only establishes your authority but also seamlessly integrates into your main communication channel, establishing you as a go-to thought leader. And there's more—a strategic blend of passive and active lead generation techniques, all leading to a gateway offer that deepens your understanding of client challenges and fine-tunes your marketing strategy. So, get ready to shorten your sales cycle and boost trust before you even pick up the phone. Don't miss out on exclusive waitlist member bonuses—join us and revolutionize your marketing approach!

Transcript

Speaker 1: 0:00

Hey friends, we are on day four of a Tiny Marketing Club launch, and today we're going to talk about how the Tiny Marketing Club will help you improve your sales pipeline and generate more leads. So let's get into it. The first piece of the pie that makes it easier to generate leads is that you become crystal clear on who your dream client is. So your messaging and your positioning becomes so much better and it gets a lot easier to get in front of that client and have them raise their hand and say yes, this offer makes sense for me. That's the first thing we do the dream client section of our strategy. The next thing is the signature offer. So the signature offer makes it a lot easier to sell because they know exactly where you're sending them. They're very clear on what the outcome is of your signature offer and how it can help them. So selling gets a lot faster because it's really, really clear that you get someone from point A to point B using a very specific process. Now, all of this doesn't really matter if they don't see you, if you don't have visibility. So choosing one main channel to build a community on and grow your network is a core part of the reason that this works for generating leads is we'll teach you the processes to use on social media to actually build real relationships with people. It's not just vanity metrics we're going after. We're going after real relationships and real leads coming in, people DMing you saying I want to work with you. Your core content is a very important piece of that pie because it's what feeds what you're talking about. Your core content will be building visibility and authority, teaching people the value that they need in order to succeed, and also earning trust, because every step of the way you're teaching them something new to help them solve their problem. That's going to earn trust for you and it's also going to feed what you'll talk about on your main channel. So you'll become known for a thing, for that one certain thing.

Speaker 1: 2:25

Now the next two pieces of the tiny marketing flywheel that we go through is the two lead generators and then the gateway offer, and this is where you get down to nuts and bolts on how you're generating those leads. So in the core content section, you start generating leads from that content and from the referral partners. You get through co-creating marketing, which we will get into in the Tiny Marketing Club, and then the lead generators. You have a passive one, which is dripping in new prospects every day, and this would be something like a quiz that pops up on your website. But you also want that time-sensitive, active lead generator that pushes through a whole pool of people who are interested in your offer and that would be like a time-sensitive virtual event where they have to attend live. So you are constantly pulling people into your world and generating leads through that passive and active play on the lead generator.

Speaker 1: 3:27

Last, you have a gateway offer that makes it really really freaking easy to say yes, it is high value, it is low cost and it helps you understand their exact challenges and scope out how to solve their problem in a really strategic way, and this will lead to the upsell of your signature offer. But it also helps you understand your clients so much better and you can refine everything else in this marketing strategy flywheel because you're learning from that gateway offer. So it is the intersection of visibility and authority and really strategic, hands-on lead generation that will make this work and I promise you it works. I use this exact strategy and I have brought through hundreds of people through this process over the years and it works.

Speaker 1: 4:28

Sales gets easier, Lead generation gets easier and your sales cycle gets so much shorter because people already trust you. Before you get on the phone with them, and they should. You know what you're doing. So if you are interested in joining the Tiny Marketing Club and learning how to generate leads, fill your sales pipeline and make your sales cycle so much shorter, go to the show notes page. Sign up for the waitlist so you get access to the $4,000 in bonuses for only waitlist members. I'll see you tomorrow with the final day of our Tiny Marketing Launch Series.