The B2B Marketing & Sales Podcast
A podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com.
Connect with Dave and Steve:
https://www.linkedin.com/in/steveamiller/
https://www.linkedin.com/in/davidloomis/
The B2B Marketing & Sales Podcast
Building a Strong Brand Promise: The Role of Recognition in Customer Decision-Making
Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with customers more likely to engage with powerful brands. They also highlight the importance of personal connections in business and encourage companies to think creatively to differentiate themselves in the market.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
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Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com