I’ve lived with this tension between agency owner and digital marketer for most of my agency career. Just this last year I’ve been able to identify the tension and figure out where I land. 

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When you’re an accidental entrepreneur it’s important to look back on how something that was accidental has changed who you are and what you’ve become. I think it’s important because we often grow in ways we don’t realize, or discover gifts we didn’t know we had. If we don’t celebrate those moments we’re missing the growth journey and self-discovery. 

If you’re looking for an 1 hour consult with someone who has gone before you in running an agency, I’m open. Go to kateahl.com and click on 1-1 consult and book a time with me. I’d love to help you troubleshoot a few areas of struggle in your business. 

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We recently did an in-person sponsorship at a conference. It felt like a really big risk. Here are the details and what we learned from the experience. 

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This idea of swim lanes revolutioned my thinking of how I work in my company more so than an org chart. 

Not sure if you knew this but I offer 1 hour strategy calls for all types of agency owners. Let’s dig in on your business and give you 1-2 action items that move the needle forward in the next few months. Scroll below and book a call. 

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How do you know when it’s time to make an investment in your business? Whether it’s coaching, education, or tech here are a few things to ask yourself before you hit the buy button. 

Also, did you know i do 1-1 coaching? Funny story. One of my recent coaching clients asked me in September about a mastermind vs. coaching 1-1. I told her my experience and how this had impacted the growth of my business. My suggestion was to go with 1-1 coaching. She texted me the next day and said, “Why did you tell me you offered 1-1 coaching?!” 

Biggest reason, I didn’t want her to think I was selfishly telling her 1-1 coaching was a fit and then immediately sell her into mine. Yes, I know marketing is important but your busines is important to me as well. 

If 1-1 coaching is something you’re leaning into I would be honored to coach you. Fill out the form on my site and we can chat. I have room for 1 more client. We go in 3 month stretches so you can evaluate every 3 months if it’s worth your investment. Now onto talking about investments. 

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I always find sharing the little things we do in our business to be fun and exciting for others who haven’t thought of it before. This is a little track hack I’ve been doing in my business now for 4 years and it’s been fun to reap the benefits. 

If you haven’t grabbed my free Dream Client Playbook the scroll below in your podcast player to snag it now for free. It’s a 4-part series + PDF that will walk you through the steps I take to find my ideal clients and stop saying yes to those who aren’t a great fit. It’s a private podcast series you can only get by signing up so make sure you grab it now. 

Dream Client Playbook

More info about the Chase card I have. 

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After seeing countless ads on YouTube, Instagram and even TV i stepped back and started looking at AG1 and how they were marketing their product. It gave a me a few things to think about. 

If you haven’t grabbed my free Dream Client Playbook scroll below in your podcast player to snag it now for free. It’s a 4-part series + PDF that will walk you through the steps I take to find my ideal clients and stop saying yes to those who aren’t a great fit. It’s a private podcast series you can only get by signing up so make sure you grab it now. 

Dream Client Playbook

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I’ve realized over the last few months that there are a lot of tactics and marketing options for my agency that I’m trying to use but i don’t know why. So instead of taking it all as truth from other marketers I’m challenging what I know and coming up with a new plan. 

If you haven’t grabbed my free Dream Client Playbook scroll below in your podcast player to snag it now for free. It’s a 4-part series + PDF that will walk you through the steps I take to find my ideal clients and stop saying yes to those who aren’t a great fit. It’s a private podcast series you can only get by signing up so make sure you grab it now. 

Dream Client Playbook

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For the first time I’m stepping into the lead role as marketing director of my company. It’s something I’ve avoided for a really long time but it’s time to embrace the title. Here’s what I’m doing to prepare and get my mind ready for the challenge. 

If you haven’t grabbed my free Dream Client Playbook the scroll below in your podcast player to snag it now for free. It’s a 4-part series + PDF that will walk you through the steps I take to find my ideal clients and stop saying yes to those who aren’t a great fit. It’s a private podcast series you can only get by signing up so make sure you grab it now. 

Dream Client Playbook

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This was an agency talk I gave at Agency live last October. It was probably the most vulnerable and candid I’ve been about the journey of agency ownership over 2022 and 2023. I hope what you take away today is that you’re resilient, you’re given ideas, and you’ll know when it’s time to throwin the towel. 

I also want to invite you to attend Agency Live  hosted by my friends Tasha Booth in 2024 in New Mexico. It was a great way to connect with other agency owners, get some ideas and inspiration for your business and take a moment to reflect. Click on the link below to purchase tickets. 

Agency Live

If you need help and just someone to bouce ideas off then book a call with me.
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It’s almost a new year and people and business are in planning mode. Ready to bring the energy into a new year with hopes of it being better than the last.

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Here are the systems and apps that we use for communiation within our team. I’ve heard tons of different models used. What you’ll have to do is test something and figure out what does and does not work for you. 

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This week I tackle a listener question from Debbie all about how to care for your team and show them that you appreciate them. 

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On a recent podcast, I was blown away by a quote that helped me think about leadership in a whole new light. Here’s my thoughts on that quote and how you can implement this philosophy into your team, regardless of the size. 

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Sometimes you just know when it’s time to let go of a client, but honestly, it’s tough. You need the money, but you don’t want to take money from someone when it not working, so how do you let them go with honest, integrity, and amicably. We’re answering a listener question in today’s podcast. 

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In this interview we’re talking with one of our students about her recent pivot to adding more services and a retainer model that is helping her stay afloat during this weird economic times. 

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I asked for some ideas for the podcast in season 7 and this first response from a listener is all about the see-saw of hiring. Specifically when you’re trying to bring in more work but you need to staff up or down depending on the work. I’ll share my story of growth with team and how we look at it now almost 10 years into the agency. 

If you want to know when you can join Agency Pro make sure you sign up for our newsletter at kateahl.com/subscribe.

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In this interview I bring you an interview with one of my Agency Pro students, Jen Vazquez. I always think it’s important to tell stories of agency owners that we can be encouraged and take pieces of wisdom away for our journey from their stories. 

This season we’re going to take on a few different topics ranging from team, interviews with Agency Pro students, economic struggles, and where we’re going in 2024. I’d love it if you would share, pass onto friends.

I have a newsletter that comes out every Sunday as a reminder of the podcast and maybe a quick tip or two. To join go to kateahl.com/subscribe or click the link below in your podcast app. 

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This is going to get a little personal but I think it’s important as we’re not always able to separate business and personal. Some of what we’re going through seeps into our business and it takes it on as well. A recap of my summer, growing out my grey hair, and my hesitation to show my face online. 

If you want to be the first to hear when my self-study Pinterest Agency Pro course opens, sign up for my newsletter at kateahl.com/subscribe.

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Kicking off season 7 we’re tackling the topic of what motivates you as an agency owner when it comes to money. Is that the filter you use when you make your money decisions. Is your personal salary, company profit, or something else the number you look at. 

This season we’re going to take on a few different topics ranging from team, interviews with Agency Pro students, economic struggles, and where we’re going in 2024. I’d love it if you would share, pass onto friends.

I have a newsletter that comes out every Sunday as a reminder of the podcast and maybe a quick tip or two. To join go to kateahl.com/subscribe or click the link below in your podcast app. 

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I don’t love the word sales. It feels slimy. But in reality what we are all doing is selling our services and sometimes that comes with objections. Here are a few tips I have for sifting through what’s you and what’s them. 

Needs sales training, check out Sales Maven Society

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It’s a little scary to attend conferences, especially if you don’t know anyone. Not only are you worried about who you’ll talk to but is the investment going to be worth it. I’m sharing a little bit about my experience with conferences as well as an upcoming opportunity for you to attend an agency conference I’ll be speaking at. 

Link to Agency Live October 17, 18, 19 2023

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When business has been on an upward trajectory it’s hard to shift gears when you’re hit with a couple of down years. Here is where I’m at with getting small in the midst of learning how to do it myself. 

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I have been running my agency for 9 years. In that time I’ve take 5-6 days without internet connection and complete unplugging. I like to take Saturdays to unplug as well but nothing ever this long, without my computer, no slack, and completely unplugged. I needed it…but I don’t know if it would be possible 5 years ago. Here’s more to the story. 

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When you’re an accidental business owner and you’ve grown a successful business, it’s easy to lose sight of your origin days. You start to think you’ve got this thing in the bag and you know exactly what you’re doing. But ultimately, you’re just guessing. And so is everyone else. 

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