#110 | Ian Parker & Matt Vogel | The Future of Water Technology |

In this power-packed episode of Rizzology, host Nick Rizzo is joined by two visionary guests, Ian Parker and Matt Vogel, to discuss revolutionary technology and its potential to reshape our world. From the murky waters of industry practices to innovative solutions for a sustainable future, Parker and Vogel peel back the layers of deception and misinformation. Dive into the provocative conversation as they reveal the hidden dangers of fracking solvents, the unyielding influence of money and power, and the dire need for better standards in water purification.

Discover how their transformative water deposition technology promises to produce clean water and energy more efficiently than ever before, while navigating the geopolitical and ethical challenges of its implementation. Unearth the secrets behind atmospheric water generation, delve into the myth of desalinization, and explore the ambitions of Healixa’s future groundbreaking advancements.

The episode also reminisces about tech icon Steve Jobs, critically examines the current direction of major tech companies, and engages in a reflective discussion on how innovation has arguably stagnated. Plus, hear about the practical steps they’re taking to protect public health from water contaminants and their strategy for introducing disruptive technology to the market.

Get a firsthand look at the personal stories and the professional journey of Parker and Vogel as they discuss everything from product development, partnerships, and field application to the nuances of reverse osmosis and the arid conditions their technology can conquer. 

Join us for an eye-opening episode that bridges the gap between technology and ecology, steers clear of the status quo, and propels us towards a balanced future.

Chapters

• 0:00 Struggled but persisted with exercise, felt impact.
• 9:44 Pure water, cold air, new technology breakthrough.
• 15:29 Technology iteration in South Carolina achieves scalable cooling.
• 16:35 Pipeline of people eager for deployment. Supply chain ready for quick ramp.
• 24:10 Disruption in tech will upset some parties.
• 30:47 Regularly replacing water filters due to usage.
• 36:12 Technological evolution leads to concern for future.
• 37:16 Information spreads quickly, overwhelming us constantly.
• 50:35 Copying world's hydrologic cycle solves immediate problem.
• 57:06 Using technology to maintain balance with nature.
• 1:02:51 Future technology will change computing; Apple's success.
• 1:07:06 Apple's genius bar changes to corporate model.
• 1:10:03 Smartphones lack innovation, becoming indistinguishable over time.
• 1:19:36 Showerhead filter removes skin contamination, avoids dryness.
• 1:23:28 Improve water distribution through collaborative partnerships.
• 1:30:04 Using key phrases to communicate with teams.
• 1:33:34 Recovering from neglect, focusing on business growth.
• 1:36:24 Exciting future plans, thanks for support, goodbye.

Transcript

0:00

So I guess my question is then on the terms of like, if dairy is one of the main causes of a cancer, or the creation of cancer of maybe dormant cancer cells and whatnot, and then multiplication of them, why do the blue zones have not a significant amount but they consume a good amount of dairy? Are you talking about like Italy? Yeah. Sardinia, Okinawa. Where the average person's like 100 years old? Yes. The greatest average centennials of people that live over 100. Right. It's interesting. I thought we talked about that last time because there was a man who was like 108 years old who walks 6 miles downhill, like up and down all the time, every day to get. And that's one of the things they say, elevation walking. Elevation walking is huge. Going up and down. Like the hills in Huntington are perfect for that. I've done a couple of runs through town. And you feel it, I mean, you feel it differently than if you just ran a mile on a track. You start hitting a little bit of an incline and then those declines, those lower part of the hills, you don't even think are gonna affect you. And then all of a sudden it's all that brunt force of having to slow down your momentum and you start, oh shit, it really gets you. But it was the hills. It was lean meats, legumes, sense of purpose, ikigai sense of purpose and community and, you know, a lot of vegetables, a lot of just. It's so crazy. But like friends and community, they eat. A decent amount of mushrooms too. Yes, mushrooms have been pretty well studied recently. The last 1015 years. Yeah. So that could probably be part of that diet. I can't stomach mushrooms. Regular or magic. I just. You had to throw that in there? Of course I do. Even coated in chocolate, my body doesn't react well. I have a lot of friends that micro dose mushrooms. And it's not that I can't get behind it, I just. I don't know. To me it's just like I. I'm sure there is a creative outlet that has opened in that, in that, you know, mentality and mindset, but for me it's just like that, that loot, needing to lean on something to get you into that zone all the time. I feel like you gotta just try to see what works for you in terms of just keeping things nice and clean. Yeah, I totally agree with that. Yeah, yeah. Just the elimination process, I mean, since the last time we sat down for elimination process of just like diets and just everything that I've gone through and switching up from bodybuilding and doing jujitsu and kind of just totally revamping the way that I see myself. I feel like there's a good thing, though, because your metabolism is constantly, your body's in a state of flux. It's constantly guessing, your cells are not getting accustomed to any kind of activity. And because you keep switching it up, I feel like you're recharging your metabolism every time you do that. Oh, yeah, yeah, it's good. I mean, I think since I've started the wrestling and I've started all that stuff, I think that has aided me in a more complete and functional physique than the ten years of bodybuilding and working out in a singular plane motion of lifting weights and movement. So just a, whatever you been doing, you look great. Oh, thank you. I appreciate it. I appreciate it. It's a process. When it comes down to it, it's like, I was doing a lot of those HiIt classes.

I was doing a lot of those morning HIIT classes. 05: 3:16

00 a.m. every single morning for over a year straight mornings. Listen, it was tough. It was tough. But there were plenty of days where I didn't want to do it, but there were a lot of days where I was excited because I saw the progress, wanted to keep doing it and losing the weight and getting more energized. But then after a while, you know, you, those classes, I think are good when you sprinkle them in, when you sprinkle them in like three days a week, four days a week, and then you do your other modality, which is maybe like jujitsu or whatnot, let's say for me. But I was doing that in the morning, then I was doing jujitsu at night. Six, seven days in a row, barely taking any rest. Days. I felt it. Yeah. Oh, my God. Muay Thai was my killer. Oh, yeah. Muay Thai beat you, but it beats you up, Mandy. Throwing kicks, throwing punches, elbows, everything. You just, you're constantly just in a whole body motion, as opposed to just, you know, boxing. You get whole body motion too, but it's different. You're really torquing those kicks. You're really, like, hitting. I see dudes that I know that train muay Thai. It's crazy. Yeah, it's hard. Yeah, we gotta get you back in. No. Yes. I'm done. Do jiu jitsu with me. Come on. Come on. Roll around with me. Roll around with me. Come on, Mandy, maybe. How old are you? How old am I? 30? 36. 36. He's only three years older than me, he's only three years older than me. I'll be 33 at the end of the month. Yeah, I'll be 43 at the end of the month. Yeah, well, just keep increasing it by, like, six every year, just like, oh, I'm gonna be 48. I'm gonna be 48. Just keep going down. Well, Ian, how are you? Good to have you back in the studio, hanging out with us. Great to be here. Yeah. I appreciate a lot of stuff has happened since our last sit down, and, um, maybe. Did you guys go to our stripper ground? Yeah, we did not. What's up, bro? And mid podcast, bro. That's fucking crazy. Use the bathroom. I don't care, bro. All right. Huh? Let's start that over again. Sure. Ian, welcome back to the studio. I'm keeping that in there. I don't give a shit. I thought you guys ordered me a stripper gram. I was like, wow. You said you asked me if I want anything from the bagel store, but I didn't know you were gonna bring something back like that for me. Maybe this time next year. That'd be nice. The bagel store. Yeah, that'd be nice. Oh, my God. Right here, guys. That's crazy. They have the podcast. Anywho, Matt, you make your appearances sprinkled in as well. Yeah. And I always love having you in to hang out and chop it up, but I mean, just a lot going on with Alexa and everything that you got going on. I think I wanted to kind of dive into what you've learned over the last time that we sat down. Some of the struggles, some of the pitfalls that you've gone through. I think you guys were under the assumption that it was going to come to market a little faster when you guys sat down with me last time, if I'm not mistaken. And then, obviously, we're still really getting to that point right now, but in different ways. Yeah. Bringing a new product to market, breaking into a new market, or creating your own category is a challenging thing. It's something that we have, we've had to learn along the way in terms of what resonates, in terms of communication with our end customers. Product development obviously always takes a bit of time. Having the first couple of betas out there obviously helped. We learned a few things from that, too, which has gotten us to now a commercial product. Right. Um, but we are constantly battling this. Well, you're. You're atmospheric water generation. No, we're not. We're. We're deposition water harvesting, which is the exact opposite of atmospheric water. Generation. I was going to ask. So for those. Cause we're probably going to have viewers that haven't seen the first episode or didn't listen, what have you. I mean, or are new to the subscription of the channel, whatever. What is the difference between the two terminologies and what makes your machine. Cause I kind of just give, like, a brief overview of, like, what makes your machine so special. Sure. So let's start with the legacy technology, right? The antiquated atmospheric water generators, those technologies. And there's lots of, you know, there's lots of those out there are nothing more than glorified dehumidifiers. So all they're doing is being stuck out in the open atmosphere, and they're condensing water, right. They're going from a gas, you know, water vapor to a liquid, right. So the first thing I always ask people is, you know, if you had, you know, if you saw that there was water building up in the back of your air conditioner, would you drink it? So, bad idea, right? Nope. So, yeah, stuff's funky. That's gonna have a lot of. A lot of nasties in it, right. Because of the way as water vapor condenses, it picks up all of the other things in the atmosphere, right? So if there's, you know, nasties blowing through there, you're gonna have all sorts of microbials. And, you know, obviously there's heat coming out of the back of a dehumidifier, which also encourages all sorts of growth, right? That's what atmospheric water generators are based on. Whatever they're producing has to be significantly filtered. Right, in order for it to even be drinkable. Deposition water harvesting is the exact opposite. We're not condensing water. Right. You know, think of water. Think of condensing water. More like rain, right? We're not doing that. We're freezing water right out of the air. Right? So think of the mountaintop, right? If you. If you look at a mountain top, it doesn't rain at the top of that mountain, but there's constantly this white, frozen mass on the top of that. Mountainous. And the reason for that is it's so cold up there that as the air blows over it, the water vapor just deposits on top of the mountain. That's why we call it deposition, water harvesting. Right? Deposit, it deposits. That's deposition. So when you do that, freezing is a way of filtering things, right? So everything freezes at different temperatures, which means that the water that. That we're getting is already filtered right out of the air. We're isolating that molecule. So the water that comes out the back of our machine is pure, and on top of it, there's cold air coming off the back of the machine. So it's the exact opposite of the legacy antiquated technologies that are out there. Explaining that to the market is part of the job that we have had to do over the last year or so. And I think we're doing a good job of it. I feel like we're learning things all the time about how to make that better. But we are trying to break in. We are trying to, one, dispel any sort of comparison to atmospheric water generation. Number one and number two, create our own category, because it really should be its own category. DWH deposition, water harvesting technology is really its own category. Yeah. So by proxy. What's interesting is that the machine itself is making the purest water on earth at the lowest cost per liter. But there's actually a fun side effect of a supplemental nature, which is our systems. Because that thermal battery gets so cold, it's also expelling cold air. So we also discovered from a technological standpoint that in addition to the purest water on earth, we also have a micro h vac solution as it relates to producing cold air. So you're saying taking some type of a channel to channel that into either building or somewhere, something like that, to just get some cold air. You could. In addition to that, we also don't need to really produce any water if we don't want to. You can take that same technology and just cool things, tinker with it. And that's something that we're in the process of doing. Now, we can't disclose who we're doing it with, but one of the largest crypto mining groups in the world is, you know, now we are now in contract with to cool their rigs. Cool, I mean, high heat, a lot of heat when you do, I mean, just in this room alone, I mean, you know, couple of lights, this, the board and the cameras, computer, fridge. You could feel it gets warm in here. I mean, right when you turn the lights on. So you can only imagine at the scale of like a mining facility. Cause I've seen those videos. Have you gotten to go to any of these mining facilities? Crazy. Yeah, I'm sure it's even crazier in person. So, one of our partners are connected to one of the largest colocation companies in the world. And if you think about Google, Amazon, you name them, meta, they'll be lining up around the corner when they realize hey, we might have arguably the most cost efficient way to cool their server farms. That's a fun one. So the process of cooling a server farm now is just air. There's various ways to do it. They can use immersion coolants, they can use air, or a combination of both. There's all sorts of ways that they can do it. Our system, though, would save them, no matter which way they go, is going to save them somewhere between 50 and 70% on that cooling cost. I mean, that's not just significant, that's humongous. Massive humongous. Yeah. Because the power draw is just so low. You know, our systems draw such low amounts of power to yield such a massive result. And so when you say tinkering, is it still the same size of the original unit? And for those that don't know. Cause I know you explained it last time, how big is the actual unit for deposition? So the new commercial unit is about 48 by 40 inches, 6ft tall and about 6ft tall. Yeah. So not big at all. Not big at all, yeah. It's like a glorified refrigerator. Yeah. Yeah. If we're going to cool things, I mean, the configuration might be a little different. You know, it's different for this particular application that I'm talking about now. It's a little longer, but also have to. I have to. I have a lot of. I have a lot that I need to cool. Right. Yeah. So that was going to be my question. Would it be multiple units that you'd need to cool down an entire server farm? Like maybe one in each x amount of space or how much do you anticipate one unit would be able to cool. So that becomes application driven. So it depends on what temperature I'm trying to cool and what temperature I'm trying to send back. Right. So the delta t, the difference between my hot and my. And my cold. Right. My hot side and my cold side is going to determine how big it needs to be. So we always think of things not in terms of hot and cold, but the delta. Right. Because hot and cold is relative. If I'm at negative 100 c and you're at negative 40 c, you've got a 60 degree delta t. You're much hotter than I am. Even though we're both still negative. Still cold. Right. I'm colder than you at negative 100 c. You're hotter than me at negative 40 c. Right. So it just depends on all those things become relative. The only thing we care about is what the delta is because that'll tell us where we need to get to. So it becomes application driven and very math driven. But those inputs are fairly easy to get from those groups. They know what their numbers are. So if they can give us their numbers now I know what my energy requirements are, it's fairly easy. Now that we have all this data that we've been compiling for the last three years, it's fairly easy to get to an answer. Must be interesting to see all the data, like actually see the backside of the businesses. You see the videos on a TikTok reel and you go, wow, that's crazy. But then you really see what the background is and it really opens your eyes. We're through, what, 13 or 14 iterations of this technology down in South Carolina. And finally, we've actually officially sold the first es two, the first eternal spring on the open market, and we're a few weeks away from our initial installation. But having seen that progression, realizing, okay, if we tinker with this mod or that we could either produce more water or less water, exclusively cold air, a hybrid of the two. But it's been interesting to watch the progression of the system and realize that proportionately to scale, if we need to cool a thousand square foot office or 100,000 square foot facility, we can do both. It's cool. Applications are cool. It's cool, yeah. Cause it's just, it's so scalable on whatever niche market that you wanna like go into for that. We have really cool tech. Yeah. So now, so now you're able to switch that tech over to do specifically cooling. Now the water that the unit actually sold. Any details on that? I mean, are there more that are looking to be sold in the next, you know, let's say three to six months? Oh, yeah. Yes, there are. We've got a good pipeline of people that want them. We're going to get the initial one out there, get the deployment done. That's going to, that's going to help us through the implementation process. That's, you know that when you think about these things, we're always asked by, by bankers and investors, especially Wall street type of groups, well, how fast can you ramp? Well, those things become, there's no straight line to that. It's always a little slower in the beginning while you're learning all the things that you need to learn to implement these things in the field, and then you hit the gas pedal. Our supply chains are in place to ramp quickly, but right now we just need to get three, four, five out in the field. And then once we, once we know what the implementation process is then we can ramp real fast. And everything still being done in South Carolina, the production of it, not everything. They're doing a lot of the assembly work, they're doing some of the parts. But we have other manufacturers as well. They're all over the northeast. Okay, cool. And I know that you guys were talking about showing government, especially in the sahara and whatnot, that being able to just pull the water out of the air. Actually, yes. And I just. Was. Was any of that successful, those campaigns, I guess, you were running, or the talks that you were in with? So I'm actually speaking at the UN in a couple of weeks, actually. What? Yeah, I have to find out. Damn. That is at this crazy. We're going to start making some inroads there once we do that. I think our focus over the last year has been not to get too far over our skis on the international market, because that's not going to change overnight. It's not going to get away from us. The demand there is only going to increase. So we have focused on the US because when you think about it, we're still a small group of people. Right? So we need to focus on here at home first, because that's where we can support these in the field. If something happens, we take them over to Africa and something happens. There's no way for us to support those. Unless you have a hub over there, unless you start actually branching out, which then, of course, creates more logistical issues, potentially. Yep. Quality control. Naturally, the demand is far greater out there than it would ever be in the US. I mean, we're pigs. You know, even. Even areas that are classified as arid. Comparatively. Yeah, comparatively. We have plenty of resources. Right. I know one of the examples you used last time was Arizona. Well, yeah, in the Rio Verde foothills, where they disconnected an entire town from their general water supply. So they reroute water for, what was it? Golf courses? Yeah, pretty much like that. That's right. That's right. I'm not big on politics, but it's fucked up. Yeah, no, it's really fucked up. It's really fucked up, but, yeah. And I'm sure that's just what you got to hear. Yeah, that's what you knew about. So, with respect to demand coming overseas, we've got a lot of groups out in the UAE that have expressed interest in co manufacturing and distributing this technology because the needs out there are enormous. Fortunately, we have some really powerful players in all pockets of the pockets and corners of the earth. But timing is everything. And Ian's point, if we can control the growth and evolution of the technology. If we can assess the data and create proper and appropriate expectations for purchasers overseas, we'll feel a lot better about the technology we're pushing out there. And I think, too, one of the things that we've talked about and one of the things I've learned over time, right, is that, and you learn this from experience, you learn this by making these mistakes, is that investors, Wall street, they want to push you. Oh, yeah, right. And they want to push you hard. And when you get pushed and you start, you know, you start succumbing to being pushed. Right. You make mistakes. And it was early this year that we just decided, okay, you know what? We're going to go into a self imposed quiet period. We're not going to talk. The people that believe in us are going to stay with us. The people that don't believe in us are going to kind of fade into the background. We're just going to focus on execution and we're not going to get pushed. We know what we have to do. We're not going to let them push us into timeframes. We're just going to start executing. That's where we are today. We've got one major contract we've already signed, not going to disclose who thats with. Weve got a major cross border deal that were working on in Europe thats inches away. I would say were at the two or three yard line on that right now. Weve got a major big box store that Weve negotiated with. We have a potential merger that could make a lot of sense for us. All of those things have been built over the last seven months because Weve stopped trying to please all of these other people and we've just focused on execution. And I'm sure it's tough because you have to make sure you're aligning with companies and obviously areas that match what you guys are putting out there as well, you know. Cause you don't want to align with like the wrong partner that's gonna, I mean, I guess they can't theoretically take the technology cause it's patented with you guys and whatnot. But you wanna make sure that you're not giving too much information to somebody that would come in. That's, that's the key. Right. And it's balancing act. Yeah, it's a high wire act. Right. Because the things, I mean, listen, obviously much different between companies that you've run over the years and this one, obviously, and then my own company. But when I think about bringing people in, I think about, obviously not trade secrets, but the things that I know that maybe some other people don't know. And, you know, you're teaching relationship management and you're teaching your technology to other people, and you just have to be weary of the types of people. So keeping it close circle, pushing forward with the tech, really hammering down the last couple of months, I'm sure did way better than potentially just like pushing, pushing, partnering with the wrong person. That's right. And we have had. We've had several partnerships that we've turned down recently, you know, in the last six to seven months because of, you know, concerns about just whether or not they're going to be work in good faith with our trade secrets and our IP. We've become very cautious and very careful about those things. I do think that people are going to be very surprised as we come out with the communications towards the end of the year. We're going to shock a lot of people. And, you know, that's, we're not going to tell anybody what we're doing at this point in time. I think that there's also, there's also something to be said about keeping your cards close to your vest. Right. Because there are adversaries out there that are watching us. Right. And there is this game that you kind of have to play as a public company where you're trying to keep everybody happy, you're trying to keep Wall street happy, trying to keep your investors happy to. And you're trying to commercialize a product. At the end of the day, if you commercialize a product, everybody's happy. They might not be happy today, but they're always going to be happy in the end. That's the part that I think we've realized over the last year. Yeah, I was going to say, I think there are certain parties. When you say they, which they are you talking about? I think the consumer market generally is going to be happy. I think your investors will be happy, but you're going to ruffle a lot of the wrong feathers. Fortunately, we're insulated from an IP standpoint on the tech in that we have patent protection, filed 138 countries for our technology, and it's a very hard barrier for a competing company or a competing technology to break down. Meanwhile, when you release a truly disruptive technology into the marketplace, you're going to piss off a lot of people. Those people will rise up against you. They will lobby, they will fight. They will try to dismantle your image. You know, they'll discredit your character, whatever they need to do to keep earning money and keep the marketplace uneducated as it relates to your technology. We've had a lot of these epiphanies over the last, let's say, six to eight months. And fortunately, we're in a position where we've kept our foot on the throat of that news and some press that will be coming around the bend. But we've done that intelligently, and Ian's really done that intelligently enough to make sure that a lot of those threats have been thwarted, and we can deal with them accordingly, and we'll be prepared to deal with them accordingly as they surface. If you don't mind me asking. You don't have to give actual company names, because I'm not looking for that. But what industries want to not see you do well with this? Well, the entire atmospheric water generation business really doesn't like us. We are calling them out on all of their, let's call it deceptive advertising. I'm not going to say that they're. Lying about things, but some tomfoolery going on. I'll give an example. Probably the best way to illustrate this. Atmospheric water generators work on relative humidity, right? They have to have a certain amount. Of relative humidity to work, usually 30% and above. 30% and above. But as you get lower towards that 30%, they stop working. Well, yeah, I remember you saying this last time, it becomes more difficult for them to create anything, right. But they're still using the same amount of energy. In fact, they're overworking at that point in time. So they'll say things in their advertising, like here, this device will produce a up to 500 liters a day. Now, our device, we say we're going to produce at least 500 liters a day. See the difference? Yeah. Right. So their device will only produce probably about 17, 18% of that number in optimal humidity. But they're putting out there that, hey, we can produce up to 500 liters in perfect conditions that may only be around a couple days a year. Right. Or a couple minutes a day. Yeah, exactly. That's our. That's their, you know, optimal grab. And they'll document that as up to. So it's fictitious. The word trickery is in so many industries, and it drives me absolutely crazy when I see that. So, but what we're representing on our specifications charts are, you know, are a data point. Minimum, say minimum 500 liters a day, 2% absolute humidity. Meaning you could slap a solar panel on one of these things, throw them in the iraqi desert. I and itll last for ten years at 2% humidity. Yes, its exactly right. As you get closer to the coast with our units, those numbers will go up. That bottom number is worst case scenario, something you can bet on, you can bank on, which gives us the ability to be a primary water source as opposed to why atmospheric water generators have been relegated to a secondary and backup water supply. It just, they're unreliable. And so when they use these to supply, quote unquote fresh water to, you know, whatever they're trying to supply it to, they have to then filter it after the actual, and they know this. And is it built into the actual unit or is that a separate company that comes in and has a filter for that? Or is that all under same umbrella? Most of the time they build it in because otherwise they'd be poisoning people. Well, I didn't know if maybe they, their unit does this and then the next unit is the one that filters it all out and says, opposed to. Having everything in unit, it's usually one system. Okay. You know, I have seen, I have seen some that are not system, which seem incredibly dangerous to me. You know, that's, that's the, the type of microbials that can build up in there and the dangers that, that lurk in those type of systems. And so what's the most common that you have in your research and understanding of the technology? What's the most common that people can hear and know right out the gate? Well, I mean, look, pollution. Well, actually, if you're thinking about legionnaires disease. Right. Can easily happen in the back of your air conditioner. Right. Or in the back of a dehumidifier. Right. That's, you know, those are the type of nasties that can build up there. And over time you're just playing russian roulette. At some point in time, it's going to happen. It's a fairly predictable thing over time. Whether it happens today or it happens a year from now or two years from now is irrelevant. It's going to happen. So they have to ro and filter that stuff. And when you ro something, you're only ending up with Ro. Reverse osmosis. Reverse osmosis. You're only ending up with about a third of the water that you started. With because it actually has dirty water then that you can't actually consume. That's right. Yeah. So for, so for those that don't understand reverse osmosis filtering, if you can give just like a little breakdown of that, sure. I mean, basically what you're doing is you're using membranes to push. Push water through a filter system. Right. The smaller molecules we get through, the larger molecules won't. Right. And like you said, you end up with dirty water, and you end up with good water. Right. And the dirty water just gets flush. That's your gray water. And, you know, the. The good water is. Is the stuff you drink, but, you know, it's going to be the best. The best membranes out there are probably only 50%. Right. And the yield is small, and they. Don'T last that long. That's the other thing, like the, you know, that. So you. There's a give and take to that. I can get a really good membrane that's, you know, 50%, but the membrane doesn't last that long. Or I can get a regular membrane, and, okay, well, that'll give me a 30% yield or a 35% yield, but it lasts longer, so it's always, you know, they kind of get you either way on that. Yeah, I think. I think of the constant filters that I go through once a month. Once a month in my apartment, once a month. I'm constantly replacing the filter. It's so funny because they say, oh, no, it'll last you for 30 gallons of water, this and that. And I just go, I know I drink a lot of water, me and the dog, but I know it's not that much. And you could start tasting the difference pretty quickly. I used Britta for years, and then I switched to zero water. Cause they claimed to just, like, take everything out, but then I have to remineralize the water. So it's almost like a. Not really, but it's almost like a baby reverse osmosis without being that way of having to have the dirty water. The thing about the cost. Oh, it's crazy. The cost. It's for a four pack of those filters. So four months worth of clean water, let's call it. I think it's like 50 or $60 for those filters. Yeah, I think about that. And at sometimes you just think, like, I should just buy the pitcher over again. And now you're creating waste because you just. You get rid of the pitcher, or, you know, now you get another one in, and there's just more waste and more shit involved for the environment. So, you know, at what point do you have to understand that? You know, maybe it just. It pays to get the actual real system put into the house or. No, I'm renting, so I'm renting, so I can't really put anything in there. But I think about it often. I think about it often. Every time I fill that picture of. And I think you make a good point there, too. Right. Is that we always. I think the first thought for a unit goes to, okay, water stressed areas. People that don't have access to water, or they have trouble getting access to water. However, we live on Long island, and nobody's. Anybody who's drinking out of the tap in Long island is, you know, at some point in time, you're going to find out that's a bad idea. It might be years from now. I know. I know a lot of people that drink out of the tap, and I'm just like, guys, we have got to not do that shit. Filtered water at the office. I won't drink that. I bring in my own water every day. Yeah, yeah. Because of the whole northrop Grumman. Oh, that's right. You guys are right over there. Yeah. Yep. I mean, they basically poison our entire water supply. Right. Then we wonder why, you know, breast cancer rates through the roof and this and that. I wonder why I. Are they still digging up oil drums out of Beth Page State? I'm sure they are. It seems like every. Every so often, it's like, okay, well, they. North Fork Grumman just, you know, donated a baseball field. It's like, okay, well, that's now a brownfield. Yeah. It seems like that occurs on a. They probably more Grumman than Northrop Grumman. They probably. Yeah, yeah. Northrop Grumman. Yeah. They probably do it because that baseball field was an old dumping site. And now they get to rip it up and make a new field, and then they get to take the drums out, like, oh, my God. Who would put this here, like, 30 years ago? They're looking through the documents. Shit, we put stuff there, too. Now we gotta build another baseball field. Fortunately, I think they're pushing further down. Yeah, probably. Can we hit bedrock? We gotta be able to. And it's just like drilling. Yeah, it's tough, man. It's tough. Cause you just. There's been such a push, just in general of just health and just people wanting to just do better. And not only the reports of just the amount of shit that's in the food. I mean, it's so scary, the amount of listeria and all the different bacterias that you're finding that the production lines are just not as clean as you would hope that they would be when you're doing that. So now there's a push on people growing at home and harvesting their own food. But then you go back into it, it's like, well, what kind of water now am I feeding the plants that I'm going to consume with? Because let's be completely honest and clear, no one, no one that I know and myself included, if I had a garden, I don't have a filter for the hose outside. So you're using that. Right. So in some way, without actually thinking about it, you're consuming that tap water. Snap. When you were a kid and you were in the backyard, what'd you drink water out of? Can we argue, though, that tap water back then is a little different than now? I feel like back then, at least it was cleaner, 1000%. But I could be wrong. When you were thirsty, which is the opportune word, by the way, hydrated. That was some of the best water I've ever drank in my life. And you drank it out of a hose. Oh, Mandy. Right? We did the same thing. I thought I could have sworn that hose was tapped off the himalayas. That thing was just straight right, right from the mountaintop to my mouth for the gods. Pause. Yeah, it was. It was. It was great. But now they. Nowadays, though, I feel like whether it be lobbying, whether it be regulations, just people loosening up the, you know, what it has, what have you. I find that that tap water doesn't taste, if you have a tap water taste, doesn't taste anywhere near what it like used to taste like. It tastes dirtier. It tastes. You can almost taste the chlorine, the chemicals in it. I think things are just in a violent trend. Have you guys seen three body problem on Netflix? I haven't, but now I'm going to. Oh, oh, wait, I don't have Netflix anymore. One of my favorite shows is actually from DB Weiss and David Benoit, the co creators of Game of Thrones. You'll love it. You've seen thrones, right? Come on. Oh, yeah. All that lead up to just be disappointed. House of the dragon. Jeez. House of the dragon. Don't like House of the dragon. I liked it. Did you watch the. Let you watch. I watched the finale. The finale actually liked you. I saw the finale. House of Dragons. You liked the finale? Liked the finale and love it. I liked it. Interesting. He said he don't like House of Dragon, but he liked the finale. I don't like the show. I don't love the show cuz it's not Game of Thrones. Yeah. Anyway, I'll tell you what they called it off camera. When you watch three body problem, they make a reference to I don't want to spoil anything for you, but they make a reference to the technological evolution of human beings and how in a span of maybe 50,000 years, we go from hunter gatherers to industrialists to technologists to. And you see that, you know, that curve just goes straight up in the air. And I think everything is kind of trending that way in terms of what we eat, how we eat it, and the water we consume and why this water's good or why this water is bad. Everything's just. How do I explain everything's just on this vertical leap and it's not stopping. I just find things are getting violently evolved. I don't know if that makes a lot of sense, but from my perspective, I think we're going too far too fast. The train's going off the tracks, our speed is way too high, and we need to make, like, some real gravitational shifts to just save ourselves. I want to let. I want to let Ian jump in, but I want to just, like, say one thing. In my opinion. I've found. I found that the spread of information is so quick now where we couldn't even conceptualize the spread of how quickly information gets out, how quickly we hear about the next bad food, the next terrorist attack, like, just anything. We hear about all the horrible stuff constantly that we almost can't keep up with it. And I find that now, because the information comes out so quickly, as opposed to having to wait for the newspaper or wait for a monthly special or whatnot, we're seeing the last 20 to 30 years of let's, you know, just. Oh, yeah, just put. Just put microplastics in this. Or, like, just use this. Just use that. And now you're seeing the microplastics leeching out into the. And you're seeing the remnants of it. Now you're finding. Now we're seeing all of this, like, the head of the spear. We're finding everything that was done the last 30 years was actually really harmful and toxic to a lot of people. And that's why there's endocrine issues, and that's why there's. Yeah. Nonstick pans. Who would have thought? I think we're going through that again, though, right? I mean, it seems to be a cycle. Yeah. Right. And I think, to go to your point, Matt. Right. The first thing we should be asking ourselves from a technological perspective is, are we staying in balance with the world around us? Are we just bending it to our will? Right. That's the question that we should be asking ourselves every time we come up with a technology, because if we're just bending the world to our will, eventually we're going to break it. Yep. Which I think we're dealing with right now. We're definitely bending it. We're bending it to its limits. Right. So we should be asking ourselves those questions. I'll give you an example. You know, and I won't make no, no company names because we can't disclose any of those things. But we were talking to a fracking company, right? And I'm not anti fracking, but fracking has to be done smarter. Right? We. We were going to clean the water on the other side of the fracking. So basically what they're doing for those who don't know is they're pumping water, right, with certain solvents in it down a hole to get the gas out the other side. And that water has to come back and it comes back with a heavy amount of brine, salinity, and all sorts of other nasties in it because they put these solvents in it. So our question was, we were under NDA. What do you put in the solvents? And they said, we can't disclose that to you. I said, well, kind of need to know. Don't you have to disclose it to the EPA? No, we don't. There's actually case law on this. They don't have to tell you what's in it. They don't have to tell you what they're putting down there. Now, I will say this, eventually, we got that because it was like, well, I'm not going to touch it unless you tell me what you're doing, because I become part of your chain of issues if I do that. Right? And some of the things that they're putting in, these things are, you know, incredibly nasty. Right? It's, you know, now, do they have to do it that way, or is that just the most expedient way to do it? And that's the question right there. That's the question for everything, every industry, across every vertical and medium, whatever. It's like, is this the way that it needs to be done, or is this the way that it needs to be done to keep all your shareholders happy? The answer is no. And then, and to your point, over the next 30 years, we're gonna learn what all the pitfalls of that work. I'm tired, Matt. Matt. I'm tired of. I'm tired of every time I open my phone, there's a new thing I can't consume. Right. You know, they told me tinfoil. Tinfoil is bad for you, too. You put tinfoil on cancerous, bro. Tinfoil, tinfoil. This is what I'm saying. I can't, I can't handle it all. I'm not so sure that. I mean, look, that that's the other problem, too, right? Is that there's, there's so much information out there, I gotta look it up. Try trying to get. You actually have to. You better not start. You have cops again. I love cop videos. Who doesn't like a good cop? Oh, man. Sorry. I'm derailing you. He walked in before. I know. It was my guilty pleasure. My guilty pleasure is just watching. My guilty pleasure is watching dudes that are getting arrested scream that they didn't do anything while visibly doing something. I'm like, dude, you're doing it right now. You're saying you're not doing anything. You just spit in the cop's mouth. You're doing it right now. I promise. They're not crazy. They are crazy in some things, but they're not crazy in this one. Great. But there is so much information out there that you have to go fact check things and you have to look at the research, and most people don't get past their bubble. Right. That's part of the problem. And I think that's part of the problem we have with atmospheric water generation is that we have to break past that barrier that this atmospheric water generation, these atmospheric water generation groups have put out there how they're going to save the world and how they're going to do all these things, and it's like, no, they're not going to do any of that. Right. It's not. How long have they been out? 30 years. Yeah. So wouldn't they have saved it already? Yeah, exactly. Isn't it time? And they keep reiterating, right. I mean, it's, you know, it's an iteration, then another iteration, and then another. Damn. It's like they're selling us the new iPhone every year. Goddamn, man. Except it's a really bad iPhone. Yeah, horrible. Can't even make calls with this thing. I think the unfortunate fact still remains where the power lies and the money lies. Find the money trail. Just saying, you know, when you've got an agenda, you've got motivation, and, you know, capitalistic intent, you can suffocate a good idea. You know, some of the best technologies in the world never hit the market, not just because the inventor didn't know how to file a patent application through the USPTO, but because if it's in somebody else's financially best interest to suppress a technology, they will. Yeah. And a lot of that is what we're up against. It's so sad. It's so sad and so scary, man. Yeah. But that's why, you know, we've been, we've been fortunate to have met good people down in DC who have, you know, joined our cause. Right. You know Phil Anderson with Navigators Global, right. They're a pretty major public advocacy group. They've been very helpful to us in getting us meetings and making sure that our message gets out. Chris Miller, former secretary of defense, has gotten behind us. He's joined our advisory board and he's been an integral part. He was on the modern homestead tv show with me and we talked about the technology. So we've been fortunate to have groups that have a voice help fortify our position down in DC, which we need to continue to do that. We need to continue to build on that. Obviously, having a conversation in front of the UN that took. That's huge. Two years to get and that's huge. But that's a major event. That's a major, you know, a major opportunity for us to make our points about what makes us different. And again, how we're not, we're not just bending the world to our needs. We're really living in balance with it. And that's what the technology is about. And there's more technologies on top of that we can't disclose yet that enhance that. Right. That really. Podcast three. Yeah, that's podcast 34589 going down this extension rabbit hole. I keep thinking about, you know, we're focused on saving what is now. I'm so sorry to throw this curveball out there. Overpopulation. Go on. So sorry to do it. I'm really, I mean, eventually the earth is a living, breathing thing and it's getting ready to get rid of us. We're just simply bacteria on the outside of this organism. Well, I mean the good news is that birth are down significantly the last, like the birthing rates are of. Right. Plummeting. So I mean at some point in time you reach peak human. Right. I don't know when that happens. We might have reached it. You know, if, if at some point in time that stabilizes. You know, it's. But it's. I'm wondering now what the, what the I. Not just in the States, obviously worldwide. What the birth. The birth percentage is year over year, I guess from, from previous. By the way, aluminum foil and aluminum products are linked to Alzheimer's. Alzheimer's. That's good. I don't really wear it on my head. I stopped wearing it on my head a long time ago. That's funny. You don't lick your aluminum foil. I do. I just saw them. Oh, signs. That was the movie I was watching. That's so good. That is so good. I don't want anybody reading my mind. No, me either. Let's see. So Jim Jeffries has. While you're looking that up, Jim Jeffries, the comedian, has a skit where he's talking about the human race and human beings are on a train. And in the first car you have your scientists, who are predominantly atheists, and then you have your second car, which he says full of people that don't get enough flak. Agnostics. He's like these wishy washy fucks. And then you have everybody else that are religious, and he's like, you know, the guys in the front car are like, if I just pulled this little peg right here, we'd be going so fast. I don't know why it makes me think of that, but it's such a great stand. That's great. So the global fertility rate has been declining since 1950, when the average number of births per woman was five to 2.3. In 2021, the UN projects that this rate will continue to fall to 2.2 births per woman by 2050 and below. The global replacement level of 2.2 to 2.3 in. The decline has accelerated since 2015, with a decrease of 0.17 children per woman between 20. I can just. Sounds weird when you read it. Sounds great when you. The first car wrote this one little. Sliver of a kid, compared with a five year average of zero seven between 20 20, 15. So maybe we did hit that pinnacle and now it's on the decline. I think eventually that, you know, that look, that's not something we can control. Right. That's a macro issue, and eventually it works itself out one way or another. Right. What we have to focus on is how do we support the people that are living on this planet and how do we help keep them in balance with the world around us. Right. And that's the technologies that we focus on. Right. The first one is water. Next one's going to be, you know, cooling. Right. Because when you think about, you know, water and cooling, those two things end and end. You know, they're, you know, they're easy to. They're easy to implement together. Right. Well, it's funny because I think about cooling a PC and I'm thinking of the air and the water cooling, too. Yeah. And, you know, the next thing would be, you know, would be food. Right. And then energy. Right. And we have. We have technologies for both of those. You know, I will. I'll just kind of tease this a little bit. But there's. There's a way to replace desalinization completely. What is that? When you think, well, I'll tease it a little bit, because I can't tell you too much. I don't want to. No, no, I'm not digging in that. I'm digging into what that terminology is. I just love that we started this with like, hey, we want to hear everything you guys have to tell us at every turn. Ian's like, we can't tell you. We can't tell you. He's like, you know what? I'll tease this, though. So desalinization. When you think about desal, people, Elon Musk came out and said that desal is the solution to a world water problem. Okay? Elon is completely off base there. He's completely wrong. Right. It's. It's not even close to the solution. It's. It's probably the worst possible solution, right? So desalinization is when you take in seawater, right. You're taking it into these massive plants. Gotcha. Right. You're pumping in massive amounts of seawater. You're killing marine life by pumping it in. Then you pump it into these big ronnite reverse osmosis units, right? You. You pump out all the dirty water back into the ocean. Right. And kill all the marine life over there. Right. The water isn't dirty enough, and you're. You're. You're using more water to produce the clean water that you got. Then you know. Then you know. Then you're. You know than you got, right. You're producing. You're using more than you're producing, right. And on top of it, you're using a ton of power to do it. So now you've got a fossil fuel problem. Right. The fossil fuel footprint of a d cell is enormous. Awful. So I guess that was going to be my question. Side question was going to be, you can't power this with solar or wind. It's just. It's too power hungry. No, it's too power hungry. Yeah. So there is a way to do this, right, where we have conceptually designed a system that will produce water and power but not affect the environment of the ocean. It's doable. It's very doable. It has to do with being able to evaporate or vaporize water in a very efficient way. But now you're talking about something that doesn't require any external power will actually produce a cogen, it'll actually generate power, and it will generate clean water. That's what eventually replaces desalinization, and that is technology that is based off of this initial one. Call this. If I wanted to copy the world's hydrologic cycle, the way the world produces all of our fresh water, it evaporates off the sea, goes up into the sky, and it either deposits on a mountaintop and melts into the rivers that feed the valleys below, or it rains in certain places and it feeds the lakes and the fresh bodies of water that we use. Right now, what we have is the last third of that. That's what this machine is, the machine that we're producing now. But we can copy that entire hydrologic cycle. And when we do, it's a game changer, but that's a much bigger project. So when we talk about vision board stuff, it's okay. We start with this one, because this solves an immediate problem. Then we're going to go to the cooling device, and we're going to do those kind of simultaneously. Then we're going to go to this next phase where we are truly producing, let's call it municipal scale water at a rate that desal can't even touch. But now, think about our reality. You can't go up against Desal unless everybody buys in all at once, and you'll shock the economy. They currently do that. Desell, they're deselling. I don't know. I don't know. I don't know anything about it. Yeah, they're deselling in San Diego. They have. Carlsbad in San Diego is one of the biggest desal plants here in the US. The gulf is almost all these. Really? It's almost all. And so now what are they doing with this water? Where is it going? Well, there's actually. There's been studies that in the Gulf, I believe it's 80% of the marine life has been killed. God damn. They haven't gone through enough with the oil spills and everything. They've destroyed. Their 80. 80% of the marine life has been destroyed by desalination in the gulf, in the Persian Gulf. Right. So desal here in the US, we've been resistant to, because there are environmental groups that go, hold on a second. What are you going to do with the wastewater? Right? You can't just. I mean, they tried to put one into. Into California recently. That was probably a couple of years ago, and it got shut down for good reason, because they don't know what they're going to do with the brine. Right. So that's what it produces afterwards. It produces brine. Right. It's basically a really salinated, you know, water. Right. It's, it's your, it's your gray water coming off the reverse osmosis, but it's high salinity. And so. Yeah, so now the question is with the reverse osmosis, and I'm sure this has been asked a million times, and it's a stupid question. I pretty much already know the answer. But you can't reverse osmosis, the dirty water. Not really. It's, it's, you know, you, you get, you get to a point where it doesn't, there's, it doesn't pay. Yeah. Right. So they're only going to do that first piece of that because that's what's profitable and that's what makes sense. The rest of this is just gray water. We just got to get rid of it. But the easiest way to do that for us and introduce our technology is not to try and trump desal. It's to work with them. And that's the hardest part right now, is trying to forge strategic partnerships and intelligent relationships that allow us to really roll out this solution slowly, methodically, but totally. And it's, you can't just snap your fingers and expect the world to bottom. A lot of people do expect that because the instant gratification, you know, world that we live in at this point, they don't understand that it takes a long time to bring something that's meaningful in full effect. It does. I mean, go back to communications again. Right? Go back to the amount of information out there. We need to be able to have the resources around us to proliferate the benefits of that technology in a much broader way than we have today. It's tough enough with just deposition. Water harvesting to atmospheric versus atmospheric water harvesting. Those two things are tough enough to explain. And that's fairly simple. You just heard it here, and it's like, well, yeah, why would I ever use atmospheric water generation? It doesn't make any sense. But there's so much information out there, and we've been fighting that for a year now. You take that to a different scale and you go to the municipal scale. Now you're dealing with municipal, municipal companies that are supporting utilities. Right? You're talking about major New York stock exchange companies and large companies around the world that have billions and billions of. Dollars to spend quite the vested interest on communications. So we have to be, as Matt said, we have to be smart about how we do that. That's why we won't disclose a lot of details. But we are looking for partners. We need collaboration, and we need partnerships to make that happen. Go. It alone doesn't work in that particular realm. Hey, can I just say, for somebody who hasn't slept in three days, you look great and you sound great. I can't even believe. You sound fantastic. And you're glowing. You're glowing. It was a lip balm, isn't it? Hey, listen, it's gonna start getting cold now. You gotta stay. Moisturizer. Hammer goes off. I'm just gonna. Yeah, yeah, we're gonna. Me and you are gonna farmer carry em out. No, we're gonna keep rolling. So now, my thought process would be for dealing with the brine, the high selenium, right. Water, high salinity. Yeah, salinity. What. What would need that? There's got to be something in the world that needs that. Well, no, you can. I mean, look, you could potentially make salts out of it. Potentially. But I mean, again, that's expensive. That's not something that they're going to want to do. If you. If the only thing that it can. I mean, look, you can either dump it onto the ground. Nothing's going to grow there for hundreds of years, right? Or you could push it back into the ocean. And, you know, their thing about pushing it back into the ocean is it's just a drop in the bucket for the ocean. But when you start talking about the flow rates of these facilities, it's not a drop in the bucket for that particular area of green light. How many gallons are you pumping out in a day? Massive. Yeah. And then what are you doing in a year now? Tens of thousands. Right? I mean, it's massive. So this all seems like common sense, but unfortunately, common sense ain't so common. But this is where, again, you go back to, we have to do things smarter. It's a good concept on the surface, but then you start to look at it as to whether or not it's in balance with the world around us, and it's not. So, okay, you look at it again, you go, okay, how do I do this in a way that will keep us in balance with the world around us, and that's always the way we look at technologies, and we just keep going until we find a way to go, okay, how does the earth do it right now? Is there a way that we can put that in a box. Can we control the environment and environment. Keeping it in equilibri, keeping an equilibrium? Yes. We don't want to bend the earth to our will. We want to be in balance with it. And that's how most of our technologies have evolved. There's nothing smarter than nature. No, nothing, nothing. Nothing at all. Yeah. So when you really talk about harmony, you know, nature does that really well. That's why if you get rid of the bees, all of a sudden there's a huge imbalance and, you know, oh, you get rid of the bees and there's gonna be a global shortage of XYZ. You're like, what, really? The bees? Right. I mean, even the way we deliver power, right? And you think about, like, power lines and those type of things. So funny you just said that. I'm sorry to interject. I was just thinking, like, how far along would we be if Nikola Tesla was born during this generation? I mean, the things he was doing. There, they would have fucking killed him already. Well, to your point. Because we get information on our phones so quickly. Yeah, well, he would have. It would have been like that kid that had the hydro powered car, and he died a couple months later. He put it out there. He's like, this is. It was a kid that was repurposing all different types of, I guess, resources to try to power engines and whatnot. And he got like, hydro power and fully working this and that died. I mean, Nikolai Tesla, right? Come on, bro. Would not be talking about this. Oh, we talk about it. Come get me. I'm a blue belt in jiu jitsu. I mean, look, it's important that I wanna get you. They'll get you. Oh, they'll get me. They'll send, they'll send a purple belt. I'll be like, fuck. Oh, man. Said the white belt. I would have been able to, you. Know, but Nikolai Tesla is a great example, right? Because, you know, he was powering light bulbs without connecting them to anything, just. Using the first electric car. I don't know if you knew that he, like, he had a car running purely on electricity and had people at what is the Ford motor show or wherever he was scratching their heads. And this is back. What, what year was this? I'm gonna look it up right now. Actually. He actually built the first electric car. I'm hitting that. Google. And just nobody even acknowledged his, acknowledged it. Sorry, go ahead. But I mean, you know, he was powering things, you know, without any wires. Right. By virtue of just, well, at the tower of. Warden. Wardenclyffe. Right, on Long island. That was Wardenclyffe Tower? I think so, yeah. Where he was, like, sending, like, current over the air. Yes. Like, he was, like, the pioneer of wireless charging. Exactly. Because the air. The. If you. If you. If you up the amperage. Right. You're the. You know, the air becomes conductive. Right. So, you know, there is a better way to do this. Right. There's a smarter way to do this. But as you said, there are people that have an agenda here. Right. And that's why his tech never saw the light of day. That's why he was running. Could you imagine where we'd be if he, like, you know. Oh. I mean, if he was supported and looked suffocated. Think about the things that he did with what he had to work with. He was a serbian American. I didn't know that. Interesting. I mean, the things that he did. 31. That 1931, that. With the stuff he had to work with, not even close to the tools we have today, he was creating those out of just imagination. Yeah, I agree. Time traveling. Time traveling. And aliens are real, which is why. I mean, I talked to our inventor, Dan Lang. Just. He's a genius. The way he looks at the world is just. It's a Nikola Tesla type brain. Right. He just. He looks at the world completely differently than everybody else, and it's never. It's never. He doesn't look at anything through a straw. Right. He's. It's. It's. It's a big, broad view of all of the pieces, and he's able to process all of those at once. Yeah. Right? It's impressive. It's wild. Different brains. I mean, creative, inventive, like, business driven. That's why some people can run the Fortune 500 companies. You put somebody else in their place, they'd crumble in 3 seconds. They have no idea what actually goes into all that. Well, Steve Jobs is my favorite CEO simply because he was a conductor. Right. He put together the best, the brightest, and said, I want a result, and without necessarily focusing on the minutiae, got that result. He got people who could focus on the minutiae and basically conduct. Yeah. I think that approach is sorely missed today. And, like, I think jobs would have been, you know, if he were still around. I think we'd probably, like, we wouldn't even have phones anymore. I think we'd be, you know, using glasses to, I think, our operating system. I think they're holding us back at this point. I think these small revisions and these little bullshit upgrades every year, I think they're. They're actually just leaning away from the fact that they want to get the technology in people's hands, versus now we're just making money. Well, first of all, Apple vision was a huge bust. I actually tested. Oh, did you? The apple vision glasses at the mixed reality glasses. Huge bust. No, I wasn't. I wasn't invested in it. But you wait until version six or seven, there'll be ray bans that you throw on your face, and your entire operating system will be projected to those glasses. I have no doubt, inevitably, we're going to learn a whole new computing language. I don't know when that'll happen. But what I find really interesting about what you're saying, Apple does it the best. Apple understands that if I am deliberately slowing down your operating system and your battery degradation is increasing, or I guess your battery life is decreasing, and they got class action lawsuits. They get them every three to five years for prior iterate. Right? Exactly right. And they understand that, hey, we're going to release the iPhone 27 next month, and we're gonna make, you know, $160 billion in revenue. And one day we're gonna have to pay an$850 million fine. You add it to your opex. That's it. Yeah. So you actually would actually factor that into your numbers? Of course you do. Interesting. Yeah. One day we're gonna get sued. We're gonna have to pay shive a billion dollars. We'll make 160. So, wine item. That's it. Mine's at 96% after using it under a year. 96% battery already. Listen, there's ways to make led lights so much better, right? But you think General Electric wants that? No, they're not motivated to do that at all. Right? And now I will say, you know, going to your point about, you know, Steve Jobs. I mean, Jack Welch. Similar, right? In the sense that they were good orchestrators because they understood the details. Right. They understood. You know, a lot of people go, okay, well, you know, the person at the top doesn't have to understand all these details. He just has to be good at hiring the people that understand these details. No, you need to understand the details. If you don't, you'll be so disconnected, you have no idea. I don't necessarily agree with that. I think you need to understand what the user experience, the optimal user experience is and find people that can create it. I don't necessarily think he understood. I mean, he even said, I'm not a coder. I'm not a programmer. He never really. But he was in the early stages, him. And was. I think Wozniak was. He wasn't a coder. I think he. But I'm sure he. He understood it. I'm sure he understood it at a basic. I'm sure he understood at a fundamental level. Sure. Yeah. You don't need the exact, you know, you don't need knowledge base. Right. You don't need to be able to write it, but you do need to understand when. When people are making. So you go back to, you know, a product that we're doing. Right. I need to understand why we're making the choices we're making. And somebody, you know, I don't necessarily need to be the person making those choices, right. But somebody needs to explain to me why we're making those choices and why it will work and why we. Why we're taking the path we're taking. And I may either prove it or I might go, hey, you know what? I'm going to give you some leash on this one. Let's see how it goes. But I'm paying attention to all of those details as to why we're making the choices that we make. Right. They were very good at that, because ultimately, what can happen very easily is that the engineering, and let's call it the product features, diverge. All of a sudden, the engineers are going down this path because I think they should. And the product guys going, wait, why'd you do that? I don't need that. Why'd you put all these other things in? Which is. Which has happened. Sure. It's happened plenty of times. Yeah. Oh, yeah, for sure. So, yeah, I don't need all those things. Just. Just stay on your path over here while I can get here. Okay, well, I don't need to do that today. I need to do this today. Right. And that's what makes, you know, jobs and, you know, Jack Welch really good orchestrators. They could stay on a. They knew how to stay on. They had a. They had an idea of where they wanted to go. They knew how to steer their teams to get to. To accomplish those things. Right. But, you know, Jack Welch was. Was an engineer, but, you know, Steve Jobs wasn't a coder, but he understood coding. Right. I would have loved to be a fly on the wall in one of his, like, project meetings. Oh, man. Must have been. Must have been fascinating. I heard he was. He was wildly just aggressive with everybody. I mean, I worked for Apple when he was still alive. Oh, you did? Yeah. And then we. And then once he died, you felt it was so weird. You felt the culture shift within six months at the stores. Really? And it went from being like, genius bar doesn't charge anybody. Like, we're here to just help people with our products and this and that to like, nope, it's per case. And we charge and this and that. And I firmly believe that they have gone completely and fully away from that original model of, we want this to be something that everyone gets to experience and love and this and that, and we're here for them and to teach them and bring them on this technological journey of bridging what they thought could be and what they thought couldn't be into the same thing, you know, with, like, the iPad and all this stuff. And you just feel it just. It got corporate. Yeah, it got corporate. Oh, no. If jobs are alive, our technological experience would be vastly different. Very different. I mean, there's a lot of things that they've done that he did not want. I mean, listen, say what you want about the guy. I mean, we're all sitting in praising of praises of him, but there's a lot of people that obviously have negative experiences and negative thought processes on him. But, I mean, the dude was one of a kind. Legendary. One of a kind. Accomplishments speak for themselves. Yeah, one of a kind. Yeah. Is the people that don't, you know, you know, have any sort of disapproval of anything he did over time, on a whole. Impressive. Yeah, just impressive. The Apple store used to be an experience. I remember early two thousands going to the one in Whitman right here. Right going here. And just kind of just walking in, and you just look around just like. Whoa, I want to bury here. Yeah, I want to be here. Like, they had the classes actively going. On, and it was an experience is because the technology was far superior to anything that was out there. They let everybody catch up because there's no innovation. Yeah. Oh, no. There's no innovation anymore. There's no innovation anymore. I bought. So it's funny, I used to have Android phones for a long time. I have this phone. I have bought an Android phone for a personal line. So this way, when time, you know, when the time comes for the day and I'm just mentally shot and I just need my. My me time. I turn this phone off. Mom's got my other number, and she wants to check in on me, a couple of friends. And there's no social media on the other phone. Cause that's my job. My job is social content, this and that. And after a while, I have to have that balance of disconnecting. Cause if I don't and I'm always on, it just fries me from the inside out. It's like, horrible. So you start, I got the top of the line Android phone. Cause I haven't had Android since, like, Galaxy S five. I bought the 24 Ultra and I was like, yo, this phone, number one is awesome. I love it. Number two, I was just like, they're basically the same phone at this point. Like, the Android phone. Like, don't get me. Android has a lot of extra features that Apple does not, and I love them. Like, Apple just got it. I have the beta running on this phone. Apple just got sent scheduled texts, which we've never had, so. Which I love. If you are in the moment remembering, it's one in the morning, hey, I got to text Matt tomorrow, but I know he's not up. Which he's probably up, but he's probably up. That's a bad example. Yeah, he's probably not. He's probably up, but you don't want to send it that late. You can schedule it to go out at eight in the morning or nine in the morning or whatever. And so this way, I don't remember that the text even sent. And then I get a reply. I'm like, oh, wait, that's awesome. So I didn't bother them in the middle of the night. Andrew's had that for years. That's cool. But now they're so bridging with each other that you start looking at it. Besides FaceTime and imessager and a couple of apps on the app store, you're just like the same. It's a phone. And every year they're just taking features from one another, taking features from one another. There's no amazement anymore. Like when the first iPhone came out to the three GS, to the 3G, then the three GS, and then you start in the four where it totally revamped everything. And there was antenna gate. Remember that? If you held the phone wrong and the cell phone dropped completely out, so they gave everybody free bumpers. So to that after that. I feel like we've just kind of gotten down that systematically. Oh, every year. Every year we don't get new ones every year. It's that shit. Yeah. You know, it used to. It used to feel like something fun. It was exciting. It was. Every year. I used to get every upgrade, every single year. And now I'm. Now everything leaked with six months before the release of the product. So you're looking at all the features. You just go new camera, tougher vibration motor. Just reminded me I had a dream last night. I was playing snake on my Nokia. There you go. When I was like 15 years old. You guys, I would take the BlackBerry bold again. Give me a black bold. Give me a BlackBerry bold right now with that faux leather back. My favorite phone, hands down. Nextel, I 95. I never had a Nextel. It was great because you got me in class and you hear, oh, yeah. Well, my friends, I was amazing. I was upset because. Yes. Boost mobile, all my friends had 95. Is the greatest phone ever made. I think I actually have that ringtone on my text tone. Hold on. Please come a long way since beepers. That's for sure. Long way. I had a beeper. I didn't have a beeper. I mean, for, you know, things. I have a beeper for things. Yeah, for things, you know, in case, just because somebody needed to call me. And the coolest thing we could do was basically write numbers up. You know, basically just give somebody numbers. And then you flip the thing upside down and it said a word. That was. That was right. That's right. It was our communication process. Like. Right. I. Wow. We've come a long way. So I remember we used to use it to get out of class. Like, I would. I would have. All right, Ian. Ready? Watch. Watch. Watch Matt's face. Watch Matt. Just watch Matt's face. We used to. We used to use beepers to get out of class. Somebody be like, oh, I. Like, we need to. We need to leave in, like 20 minutes where I need you to beat me. And. Oh, my God. Emergency. I gotta run out. You know, it's crazy. Like a liar. It's crazy. I gotta get out of here. You know? Like a liar. Right? Yeah, basically. It's okay. It was getting out of class. That's okay. That was. The optimal use for first phone was a razor. Motorola razor. Remember when the Razr first came out? That thin phone, everyone with, like, the metallic weird button. I didn't think it was as cool as, like, I like those stubby phones. Like, there was. I must. I must have owned 25 cell phones before we got applied. But that's what I'm saying. And that's actually another reason why I wanted to get out of the Apple ecosystems, because it's just like. It's non stop. Yeah. It's the same shit over and over again. They got me on iCloud. They got me on my contact sinking. Yeah, I switched. Listen, not that Google's not a monopoly, which they just basically found out. Took them that long to figure it out. But, yeah, I was. Yeah. Wow. Shocking. Tough. Yeah, it was tough. One news break. Really? Oh, my God. I could have never told the three that every service runs through every service. Service runs through them and they're supposed to be a search engine. Okay. But anyway, it's just, it's nice because now I switched over to Google with the contacts and the calendar and everything like that. So now it doesn't matter if I'm on an iPhone. Now it doesn't matter if I'm on the Android phone. Everything syncs. If I just use my iPhone, it's only with Apple products. Yes. So it becomes tough, and they lock you in, and they're good at it, man. The computers, the phone, the iPad, the Apple Watch, they're good at it. No, that ecosystem was brilliant. Yeah. They know what they're doing. Even when they came out with Apple Music. Right. You know, brilliant moves. Right. But they have been very good at, you know, at figuring out what features they need to keep improving to keep, you know, to keep the. To keep the train moving forward. And I think that's. That's part of good product development. Right. And that's part of the stuff we, we always talk about. It's like, okay, what features we know where we are today. What does our roadmap need to look like? Let's stay true to what we're doing, which is let's stay in balance with the world around us. We don't want to deviate from that principle. We just need to keep improving these features over time. That's what makes for good product development and what makes for loyal customers. Without giving away anything, I want to be somewhat, you know, I want to be somewhat cognizant of that. What do we see the next six to eight months of elixir? So the initial deployments of the technology are happening now. We have that contract that we just signed on the cooling side with the crypto mining groups. That's our crypto mining group, I should say. Those are going to be the two things that we're really focused on right now. Commercializing these initial devices and getting those implementations done is going to tell us what we need to put in place so that we have proper Sla's, proper service level agreements with our customers. We're going to see what type of questions come up after deployments, what type of, what type of issues we run into in terms of deploying the unit in the field, and then we can design an entire system and an entire, call it quality assurance. Group so that we can really ramp sales. And that's really the next six to eight months of our lives. The cooling side is very simple. We need to deliver the initial device, we need to test it, we need to prove it. We're in the process of doing that now. Once we do that, that's going to accelerate real fast. That might outpace water for a period of time just because of the type of alpha customer we have there. That's a big deal to us. Then after that six to eight months, we have to evaluate the best. We're constantly experimenting with different features and things that we can add to the device. So we need to figure out what the next iteration is going to be over that period of time, because there are improvements we can make. As a teaser, we're tinkering with a residential unit. Smaller residential unit. Cool. Yeah. Something that can say that, right? Yes, exactly. The concept there is pretty simple. Right. We can people always think of, well, I guess when we initially talk about it, they go, okay, well, it's a whole house system. Well, here in New York, we got relatively inexpensive municipal water, depending on where you are, but relatively inexpensive municipal water. So if I use that for, you know, my, my wash water, my waste water, you know, you know, anything but cooking and drinking. Right? What do you use for cooking and drinking? Well, I get those five gallon jugs and I put them in the thing and, you know, that's, that's what I use. I don't know what you use, but, you know, that's, that's what I use. Right. Use his tap. I can see his face. I don't like. We'll get tap later. I'm also in the city, though. I feel like. I feel like I'm being attacked. You know what? The truth is, I don't know what's in my water. You know, we're told, oh, it's. It's the cleanest water. I can tell you what's in your water. Well, you can, but you can't because Long Islanders thought their water was safe. No, we didn't. And then. No, we didn't. No, we didn't. For short period of time. Who told you that? Liars, apparently. Somebody from Grumman. Yeah. Did they come door to door to talk to you? EWG, you really don't want to get. In trouble for saying this. Yeah. You're not going to say it. I'm saying it. I'm saying it. Come get me. Just don't send a purple belt. Let's see. What's your zip eleven. 360. Serves 8.9 million people. Awesome. Sounds about right. Let's see. It's the population of Manhattan. 18 total contaminants found. Ten that exceed the EWG health guidelines. Oh, no. Like Mister Bill. Oh, no. Yeah. So anyway, what to do? And it just says, contact your local official. What you do is you call helixa. There you go. I don't want to read that. A lot of words. I'm not reading them. A lot of words go down the rabbit hole. That's a bigger number than I thought. So, I mean. But I will say this before you continue. You know what? You also don't necessarily know, just because I don't know if the research has necessarily been done yet, like those contaminants or pollutants that can potentially permeate the skin. Like, even if you're taking a shower, you're washing your hands. I don't necessarily know that that's not a threat. We just haven't really done all the research. I'm sure it is a threat in. The next 510 years. But even still, I mean, I'm sure if you talk about it in the aspect of taking a shower, just your skin is your largest organ in your body, so it's going to take any of the contamination in and process it. So even if we just think, oh, yeah, we're just cleaning ourselves off. It's like, with what? So when I first moved in, I know you're going to point and ask a question, so I want to get to that, but when I first moved into my apartment, my neighbor in the back, Danielle, she owned, she used to own fountain in Huntington, the water store, and they do the reverse osmosis, alkaline water, all that stuff. Anyway, she sold me a showerhead with a filter on it. Haven't updated that shower head with a filter. It's been two and a half years, so that filter is shot. But for a while there, truth be told, I did feel like I wasn't. You know, when you get that really dry feeling after a shower and not even in the winter, you just get that dryness. I felt like that after every shower I've taken prior. And I did feel a little bit more moisturized afterwards where I had the filter working. Right now, though, we're back to being dry, but it's okay. We're about to move, so I'll get a new filter for the new place. Or were you gonna say you were pointing to this? Well, I wanted to ask, what website did you go on? EWG. EWG? Yeah. What's the acronym I'm gonna tell you right now. WG. Let's see if they tell me. But I know everybody recommends to go to this site. Their headquarters is in DC. Environmental working group is a nonprofit corporation. Know your environment protects your health. So I guess they just take the guidelines or what the contaminants they find in, and they tell you, like, hey, that they may say that that's safe, but it's not. Gotcha. So I'll do ewg.org. Yeah.Org. So I just did our zip code. So it's 1.1 million people served. And then you just have to go to view utility. And then it says, we have nine exceeded EWG health guidelines and 43 total contaminants. So we're worse than Matt. Oh, yeah. No, we knew that. Yeah. Thanks, Grumman. I didn't say it. I did. Don't send a purple belt. You know, then they just put bullet points. They say legal does not necessarily equal safe. Getting a passing grade from the federal government does not mean the water meets the latest health guidelines. Legal limits for contaminants in tap water have not been updated in almost 20 years. And the best way to ensure clean tap water is to keep pollution out of source water in the first place is what they say. Yeah. So what to do? Filter your contaminants out. I think this is what tells you. Or call helixa. Oh, carbon. Yeah. I mean, get partner up with them. That'd be awesome. That's right. Carbon filters they offer and stuff like that. Oh, so this. Okay, so it didn't say it on mats. Ironic. It says it on ours. Oh, my God. So I'm going to let you pronounce these words, because you definitely know them better than I do. Which ones? So that's the. That's what they found in our water. Oh, I don't even. I don't even know this. Oh, that's scary as fuck. Some of these are. Wow, that's aggressive. That's. That's interesting. Wow. I'm not loving. I'm not loving your reaction. I'm gonna go get that filter today. Just call Alexa. You won't find any of that stuff in there. That's very true. Yeah, the pfas like everything. Yeah. Some of those are not awesome. Some of those are some pretty big words. Okay, so now we're supposed to see this. And whether we take this with a grain of salt or we actually take this face value of. Of actually being a serious thing that's in our water supply, you know what do we do about it? You know, besides call hilarious, like, you know what I'm saying? Like, we have to have better. I agree. I mean, I think standards. There is a way for us to be smarter about how we distribute municipal water. That's something that we have in the plan going forward. As Matt said, we need collaborative collaborators. We need partnerships. We need those things to get that done. Go for it. In terms of what to do right now, I mean, the smaller system that Matt was talking about in terms of drinking water, you're talking about a system that can replace these. Call it the old fashioned water cooler. So just think of a water cooler that always has water. You don't ever have to go get a bottle. Right. And it's pure water. It's pure water. Right. The only thing we're, you know, the only thing you're going to do is probably remineralize it to your liking. Right. I use the trace mineral drops now. Sure. And you can. We can put it in a filter system so that, you know, it lasts every six months. Subscription. Here you go. 10,000 liters of water, you know, for whatever it is. $50. Yeah. Some type of an led that lets you know. That's it. Yeah. Just replace the filter. Right? Or it just sends us a message on the controller that says, filter needs to be replaced. I'm pretty sure I asked you last time, how loud is the mach. Is the big machine? So the little machine would make no noise? Very, very little. And would it only make noise when it's making the water? So then you can have, like, some type of a storage, right? Yep. Okay. And even when it's making the water, it may not make very much noise while it's making the water. It's. It's really just when we're cooling the machine. So it's, you know, it's gonna. It's gonna oscillate in terms of cooling and not cooling. But, you know, you're not on all the time. Maybe you're on half the time. And when you. Even when you're on, it's very quiet. Yeah, I know. You said you were eating the frost off of it, right? It's delicious. I didn't know he wanted me to make snow cones. I mean, it's still on my dream board. We actually. Yeah, no, we're actually going to go down. We're going to take, like, food dies, and we're just going to make snow cones for each other. Just make sure they're healthy. Make sure they're healthy. Food dies. We actually talked about doing that. Fort Bragg general. Oh, general. That'd be awesome. Snow cone general. That's awesome. Amazing. Yeah, do it. That's the way to go. Yeah. Well, I'll tell you what you gotta do, you guys. Who says no to a snow cone? Come on. Nobody. But I'll tell you. I'll tell you who. Some people may actually. Because people don't like that. Their teeth are sensitive. But I'll tell you, no one says anything no to is a shave ice from Hawaii. Gotta get the condensed milk on top. It's delicious. I've never had it. It's called shave ice, not shaved ice. Yeah. They're very passionate about that. When you tell you that. Got it. You walk in, you're just like, do you mean shaved ice? They go, no, shave ice. Like, oh, my bad, bro. They just get a block of ice. They shave it, and they just put condensed milk and all the snow cone stuff on top. It's delicious. It's ridiculous. No? Yeah. All right, so now you gotta make a shave ice machine to deliver with every thousand orders. It's gonna be in the next iteration. Yeah. First we start with the snow cones. Then we have the shave ice. Yeah. That's awesome. Also, think about how well these systems will do at music festivals. I only think about that because I love music festivals. He just wants to R and D it. Well, you know, since we met with Stas in the city a couple weeks ago. Stas is the founder of the Brooklyn Mirage. You were telling me. And he's the CEO of Billfold Pos they have arguably the most advanced point of sale system in the world. It's really cool. We actually went to the mirage a couple weeks back. I have friends that don't leave there. They just, like, stay. I feel like they stay there all the time. I mean, I get. I get it. Yeah, I get it. You know, what do they charge for a bottle of water there? I don't know, like,$83. I really. No, I don't think. I don't think that's true. Yeah. Do they probably $10 a bottle? Yeah, something like that. No, I was actually trying to remember. And then I remember I don't drink water. And it's a. Company, but it is. A really drink water. And it's essentia. It's basically just filtered water, tap water. But it was really cool. They actually have these wristbands that essentially serves as your wallet. So anytime you want to drink, you just, boop. Oh, what a great way to just get everyone to spend money, because apple pay has made me spend more loot than I'd care to admit because I'm like, oh, it's right there. Ding ding. But I was thinking about it. Think about how much dehydration occurs is at these music festivals specifically for fellow party goers. And like, you need to hydrate. Like these. These stations could be just docked everywhere and they would solve a lot of problems. Eliminate a lot of plastic. Yeah, be great. I mean, minds going even. You know, that the, the market of, let's call it the, you know, the, the prepper market, right? That's a market that, that we should be talking to because, you know, the, the message I would have to them is, would you rather the government control your water or you want to control your water? And if you get one of these devices, you're now in control of your water. No matter what. Doesn't matter what happens, what emergency comes up, doesn't matter. The classification of water freedom is big. The idea that you're not relegated to what's being given to you. You can actually disconnect and be truly independent is just as far as conceptually, in terms of peace of mind, I think is extraordinary. You can't trust anything anymore if you. No, you can't be able to. You gotta be able to. We were talking about growing your own food. You gotta be able to self govern yourself in a lot of instances, you know, even with. I know liquid death is a big company for water. They were French Alps water for a long time. Now they just changed it to mountain water. You know, mountain spring water. And now. Now come from the US as opposed to French Alps anymore. Think about farms, think about agriculture. Just at its most fundamental level is that especially in arid environments, you need water. You're not necessarily collecting enough organic rainwater to hydrate your crop. So where are they getting this water from? We don't know what's in it. We don't know. And that's necessary for cultivating plant growth and inherently the things that we ingest. And we have no idea what's in. It, but it's been stamped as organic. So what does that mean? Is the soil organic? Were the seeds organic? Was the water organic? No idea. No idea. A lot of unanswered questions. We gotta get some answers. Yeah. Gotta try to stay in balance with the world around us. That's, that's what we need to do. I have to make that the title of the episode. Don't bend to the world. Don't bend the world to us. We bend to the world. I like the terminology. Nasties. You used that a few times. You did say the nasties a couple times. That's the word of the day for me. Yeah. I have a different terminology for it, but. I use that one often when I. When I. When I talk to the engineering team, the science team, and the other one I use is, you know, when they come up with. Sometimes people come up with these great ideas, and they go, and we gotta put this in it. And whatever this is, let's say it's this, right? And it's like, okay, we gotta put this in it. This is an unobtainium. That's what I call it, because they only make, like, six of these in the entire world. So how the hell am I gonna make a product when they only make six of these in the entire world? You'll figure it out. Captain America had a lot of vibranium. He figured it out. I call. I call those unobtainiums. Yeah. Don't make products with unobtainiums. Yeah, don't do that. Don't do that. The premiums gonna go through the roof, and it's gonna make nobody happy. No one's gonna buy it. Stockholders are gonna be. Shareholders are gonna be upset. That's right. Yeah. I mean, but we made something really cool. We made something really cool. It's shiny. I like what we're doing, man. You know, we're like. It's. It's nice to pursue a mission, albeit capitalistic, one, but the fact that you can, like, sleep comfortably, look at yourself in the mirror every morning like you're actually trying to introduce something into the lexicon that heals. It's. It's a good feeling. It's like a really good feeling. I love that. Yeah. This is awesome. Yeah. I mean, look, round two. I can't wait for round three and four. It'll be fun. For sure. It'll be fun. Yeah. They're coming. They're coming. And they probably might come in much faster succession, so. Yeah. So the first iteration, obviously, getting it off is always the hardest. Always the artist. Yeah, always the hardest. It's. It's just tough to break in, and you have to find nobody. Nobody likes to be first. Everybody likes to be 1st, 2nd. That's. That's. That's the way I kind of see things. Right. Getting that person to be first is always tough, but once you have that, getting that. That 1st, 2nd, or the second 2nd, those are easy. It snowballs with your snow cones. That's awesome. So where can people follow the journey, because it's going to start ramping up, especially with showing it off and bringing content to the forefront, which is going to be amazing. So where can people follow the journey and just see where this all goes now? Sure. Alexa.com, comma, we're going to be revamping the website in the coming months, but you certainly get information there. And then, Matt, you know what the social media side is? Well, John Ventura knows the social media side. I knew he wasn't gonna know. Hey, John. So we have a Facebook and Instagram Snapchat a part of this? I hope not. I have no social media. I really probably not. I hope not. TikTok would be cool. I know people like it, and that's important. Yes, people like social media, and I know that's important. They do like that. That's as much as I know they do like it. Yeah. It's a way to escape reality in a lot of ways. Third party, something else. Yeah. I guess the simple thing to do is we'll just have John send you the. That's okay. You just tell me what exactly you want in the bio. When you ask him that question. Just put that under his. Yeah, just under, like, rolling titles, under the blank Astaire. Just freeze frame it. Dun dun dun dun dun. And just freeze frame on his face. I don't know what's in this, but I am racing right now. Racing, right. That's crazy. 200 milligrams of caffeine. Oh, yeah, that's an accelerant. Yeah, I gotta stop drinking it. As natural as a pop tartan. Hey, anyway, well, Matt, Ian, I appreciate you guys coming through, hanging out as usual. We'll do it again. Please. Oh, please. You know, anytime you guys want. Hey, before we leave, how are you doing? I'm okay. I'm good. What's going on in your world? A lot of new stuff. A lot of just shifting and getting back to championing the business. Truth be told, you know, for a long, I've told this on a couple podcasts, so I apologize to anybody that thinks I'm like a broken record, but for a long time, I had a big client, which was great, but I let other areas kind of just dwindle. And not that I wasn't championing the business, I just let deals come to me and took them as they were. But you guys, as businessmen, know you have to constantly be talking about the business. Networking, meeting new people, positioning yourself, and just saying, hey, if there's any way that I can bring you value, especially with what I do. If there's any way that I could bring you value, let's talk about some options. I wasn't doing that. And it's not because I didn't want to or didn't. I just. I was. I was busy. I had my little nest egg for a little while. So when things didn't pan out with that anymore, it was actually like a weight was lifted off my shoulders, truth be told. Cause I had to get back to business of you're in business, you own your own thing. Instead of just being happy with making x, you can make x. As opposed. So it's been months in the making of just like, rebuilding. And I changed from Rizzle's productions to Rizzle Media Group now. This place is great. Thank you. Thank you. Studio is awesome. I appreciate it. I appreciate it. The blockbuster is. I know everyone loves the block. No one's going to be able to see because I don't have a wide cam on this one, but yeah, the blockbuster everybody loves. Well, we're going to be looking forward to having you do some production work for us. I appreciate you. First, DS two. So we're looking forward. It's all good. You know what? It's so crazy how they say like one door closes and like ten open up. Cause I. I've always believed it, but I remember it and like, relive it when it does happen. Cause you think something's over, you just go, ah, that sucks. But then all of a sudden, all of these new opportunities come out and you just go, oh, like, okay, this was meant to, like, be an end to that. And now we're gonna go and do some really cool stuff. So I'm excited. I love working with businesses. I love bringing messages out. I love just going to different areas. Got a couple trips planned with different companies coming up. But I'm definitely excited to dive in with the stuff that you guys have going on. That's great. We look forward to it. Yeah. Everybody that listened, definitely check out the site. Definitely check out these two gentlemen. Matt doesn't have any social media. You'll have to send him a raven. So he's in the old school way. And I gotta be honest with you, Ian's too busy, so don't bother him either. So just go to the website. I thought Game of Thrones was a documentary. Yeah. Yes, I do post on my LinkedIn. Do you? Yeah, I do. Okay. Occasionally. Put the link. You'll give me the link? I'll give you the link. If you want to talk to Ian, you get. You get the link through there, but I'll have Alexa and I all the relevant information in the bottom of the bio. What are you gonna say? I would just say one more thing. Yeah, please. That is that, you know, our stock right now is definitely something people should be looking at. Take a look. I'm not gonna say, I'm not gonna give any recommendations on it, but all I could say is, you know, you should be looking at it. Right? Yeah. Take a gander. You know, Emor is a symbol, but it's definitely. This is the moment people should be looking at us. Take a look. They got a lot of cool stuff coming up, so, I mean, use your imagination, people. On that note, I appreciate everybody for fucking with us, but for now, peace.