The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Listen to Your Customers Before They Listen to Your Competition
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One of the most important parts of social media strategy is to monitor comments. It can be as simple as taking a few minutes out of your day to review comments and respond where appropriate, or advanced as using online marketing and data analytics tools. All of it will provide valuable insights into customer sentiment, customer experience and perception of your brand.
In our music segment:
Bowie 11/16/73 on The Midnight Special youtube channel:
Duet with Marianne Faithfull: I Got You Babe
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Got a question? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com