Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Have We Lost All Focus on Customer Delight in Automotive?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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For some reason, Kathi and Mike have both been witnessing a lot of disturbing customer treatment lately. This week, we share a few stories and then discuss how that’s a losing proposition in today’s retail environment.
Then, we discuss why it’s important to have a written social media policy and some training to mitigate online crisis management.
And finally, Google Business Profiles are giving users another way to connect with their customers.
Music segment:
Midnight Special: Rick Derringer and Edgar Winter Group
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Got a question? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com