Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Ten+ Years Later: Value of Building Online Profiles
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We’re back after a short hiatus. Thanks for listening!
In this episode, Kathi and Mike reminisce about their journey through automotive social media and online reputation management.
Music:
RIP Shane MacGowan/The Pogues
FairyTale of New York (1988)
The Dubliners and The Pogues (1987)
Here’s one with Joe Strummer (The Clash) (1987)
Documentary: Crock of Gold - A Few Rounds with Shane MacGowan
RIP Geordie Walker/Killing Joke
And Mike’s favorite: Love Like Blood
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Got a question? Email either us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com