The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Everything Still Comes Down to Customer Experience
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The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle service providers and customer experience. While dealerships historically led as the preferred choice, they are now facing increasing competition from general repair shops. This change is driven by a decline in consumer trust towards dealerships.
Music:
Mikes favorite Xmas song: The Waitresses: Christmas Wrapping
Remastered Joy Division Oct 1979 Apollo Theater Manchester UK
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com