Harpreet Singh - Bees, Honey, and Nature Cycles

Harpreet Singh is the founder and owner of Muscle Honey. He has planted hives over the east coast of Australia. When he’s not a beekeeper, he’s a full-time finance business partner. In this week’s episode, we unpack bee facts, coping with grief, viral tiktoks, and how stress is vital to growth.

Connect with Harpreet

Website https://www.musclehoney.com.au

Instagram https://www.instagram.com/muscle.honey/

Tiktok https://www.tiktok.com/@musclehoney?

00:00 Intro

02:17  How muscle honey started

05:07 Tiktok viral videos and ASMR

08:05 Starting an organic farm

10:15 Harpreet on resilience and grief

13:56 Working solo on muscle honey

16:15 Marketing from spoon to mouth

17:36 The 2019 Australian bushfires’s impact on the hives

21:29 Stress is key to growth

26:11 The queen and the collective colony

31:46 Getting stung by bee and bee traits

34:07 A bee’s typical day

36:47 Learning from bees

38:08 Bee travel and orientation flights

40:22 Myths about bees

41:57 Brand integrity

44:37 Outro