Bug Bux Podcast
The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up.
Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life.
Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development.
Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.
Bug Bux Podcast
Ep 126: Maximizing Digital Marketing Strategies: Featuring Expert Mat Rogers from Lizard SEM
Pest control owners need to carefully allocate their marketing budgets to ensure they are maximizing their return on investment and driving revenue growth. In today's episode, Eric and Jake have pleasure of hosting Mat Rogers, the COO of Lizard SEM, for his seventh appearance on the show. Mat shares invaluable insights into the world of digital marketing for pest control companies, emphasizing the importance of a comprehensive strategy that goes beyond just one tool or platform.
Topics include:
Introduction (0:00)
Catching Up with Mat Rogers (2:07)
Marketing Strategies and Budgeting (5:21)
Achieving Marketing Results (6:52)
Marketing Projections and Business Planning (7:38)
Local Service Ads (LSA) Trends and Tips (9:48) The Importance of Diverse Marketing Tools (11:44)
The Triforce of Digital Marketing (13:16)
The Impact of Fun and Engaging Content (17:07)
Natura's Marketing Success with Lizard SEM (19:03)
Killingsworth's Unique Marketing Approach (23:09)
Reactive vs. Proactive Marketing Strategies (25:54)
The Long-Term Benefits of Building a Brand (29:29)
The Future of Marketing and Business Growth (33:10)