The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In this episode Ian speaks with Mateo Price from creator analytics agency AMA. Mateo explains what happened when he reached out to a leading creator with advice, details the most important metrics to focus on as a creator and shares his thoughts on what you should be doing with YouTube Shorts. There's a lot of great advice in here that you don't want to miss.

If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now.