The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In this episode Ian speaks with Charles Weill from CreatorML.com. On this show you will get to hear Charles's take on:

• What’s more important for the success of a YouTube video - Click Through Rate (CTR) or Average View Duration (AVD)?
• How to optimise your thumbnails and titles
• How to double the views of your old YouTube videos! 

Charles's analysis comes from using machine learning to crunch millions of data sets in a way that’s never been done before! You're guaranteed to learn something new in this episode.

If you want to save $20 on the first month's subscription of CreatorML then join here with this discount code https://creatorml.com/?via=ian

You can find Charles on Twitter here @CharlesWeill