The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In this latest episode Ian speaks with YouTube's Creator Liaison Rene Ritchie to find out more about the new monetization opportunities.

Rene's role is to will serve within YouTube as an advocate for creators and work with creators to help understand YouTube. In this episode we discuss:

• The new ways for emerging creators to earn revenue on YouTube sooner
• How YouTube balances the company's goals and creator needs
• The latest insights from YouTube on how to think about Shorts
• Rene's recommendations for creators, having now spent a year on the inside at YouTube! 

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.