The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

Feastibles, Prime and Chamberlain Coffee are all excellent examples of creator backed businesses that are disrupting traditional FMCG brands. But how do you get an influencer to promote your start up brand in exchange for equity?

In this latest episode Ian speaks with Scott Van den Berg of Influencer Capital, a new fund that invests with influencer marketing in startups. They partner up with web’s most recognizable faces to put startup brands in front of millions of consumers in exchange for equity. 

I speak with the founder Scott to find out why start ups should think about doing an equity deal with influencers and how to construct a deal. This concept could be huge!

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.