The world famous Cannes Lions International Festival of Creativity recently announced LIONS Creators to accelerate the growth of the creator economy within the creative marketing mix. In this latest episode Ian is joined by Simon Cook, CEO of Cannes Lions, to discuss the initiative ahead of the show later this month.

We discuss the history of this 70 year old event, the rationale behind LIONS creators, and what to expect at the show. If you’ve always wondered what this event is about, or want to know exactly what they’re doing to connect brands with creators at this year's show and whether you should be attending, then take a listen!

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.