The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video

In this latest episode Ian is joined by James Davidson, Director of Talent Strategy at esports and apparel business 100 Thieves. 

The organization was founded in 2017 by Matthew "Nadeshot" Haag. Investors include Scooter Braun and Drake. 

100 Thieves is arguably one of the most important companies in gaming and creator culture with more than 150 employees, recently raising $60m  valuing the business at more than $460m.

In this episode James tells us about some of the amazing things going on in the business and how they support their content creators.