As they say in the U.K., today’s episode of Politely Pushy would best be accompanied by a “cuppa.” That is because Jon Geater sits down with our host and speaks to us in the most elegant Queen’s English (the royal majesty’s accent, that is – no reference to that borough in New York). Jon discusses how complexities related to the supply chain can compromise trust and how his company developed technology to track physical and digital assets, ensuring traceability and helping organizations rest assured about their current products by having as much information on them as possible. This information can also help to avoid future breaches. Jon discusses how his company’s technology is an asset to today’s new “zero trust is a must” corporate culture, exactly what “traceability” entails, how blockchain technology fits into the mix and why “public attestation” is vital to trust in cybersecurity.