The Art of Online Business

Are Social Shirley's Ads On Point? What My Wife and I Would Change

• Kwadwo [QUĀY.jo] Sampany-Kessie • Episode 817

Share episode

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now.

Click here to watch this episode on YouTube. 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Speaker 1:

Welcome back to another episode where I'm going to be looking at an ad and breaking down the components that I think should change so that you can apply those I guess those little knowledge nuggets, to your own Facebook ads. You can see this beautiful lady right next to me. This would be my wife. She's Jamie. She runs Facebook ads in her own Facebook ads business and I was like I'm in here recording episodes and I'm so lonely. I am so lonely, so I brought JV over here to look at ads with me, and today we are reviewing, as you can see on the screen.

Speaker 1:

If you're watching the YouTube channel, if you're not watching the YouTube channel yet, head down to the show notes below and click over to this episode so you can see it on YouTube, because we're going to share with you our candid thoughts about what we should change.

Speaker 1:

So we're looking at an account.

Speaker 1:

This account is called Social Shirley and so, shirley, if you're watching this, I hope you can put this into practice for your ads right now, because Jamie and I are just going to share our opinions and what we would change, and then you can take the same thing and do this for your ads.

Speaker 1:

So I guess the good thing I see is that there are different creative. I'm counting and I know I'm going to have to describe it for you that are just listening to audio, but I'm counting one, two, three, four, five different ad creatives and actually three of those five are vertical graphics. They're pretty varied, so like one is like on a dark gray background and it's actually like there's a gray, semi-transparent layer over Shirley who's wearing a pink power suit, which is cool, and then there's white text and a call-to-action button that's in red, and then another graphic it's kind of the same thing where it's her in the background, but there's like a transparent pinkish layer, would you call that yeah, she's sort of faded and the text is popping out yeah, and then, like we have one where it's her, so the the visuals are different.

Speaker 1:

This is kind of like a ticket. Is that like a ticket design on this ad? I can't really Okay, we're zooming in closer on the screen. Yeah, it looks kind of like they grabbed a ticket graphic from Canva, probably. So that's the good thing. Like I always talk about testing in ads, right, and you test a good number of ad credit for your client too. Like, what's the number of ad credit that you would say you test for your clients?

Speaker 2:

Generally around three. So one thing I would recommend for her and that's been working for for my clients and I believe for yours as well, is is reels. Video is working really, really well and reels are definitely converting better for my clients. So probably sticking with one static image or carousels and then the rest reels Okay so check for that.

Speaker 1:

But what I'm seeing that could be better other than having reels, because, yeah, for my clients too, reels right now are crushing it better than graphics. But like here's one thing I would change, it's all the same. Ad copy.

Speaker 1:

And at least for me and how I test with my clients. That's a missed opportunity, because I feel like words are super important. Words show you if somebody can help you or not, and you can find yourself in the words and you can also decide, especially in like a sophisticated market where there's so many different people selling the same thing. You can also decide. Not only can they help you, not only do they understand your pain point, your issues, your problems, but are they the person to help you? Do they stand what you stand for, Do they believe what you believe, so to speak?

Speaker 2:

Right. I like in her ad copy that it's about her, so this one is more of a storytelling. So she's telling her story rather than saying what others can achieve. So she positions it as it's about her and sharing her story.

Speaker 1:

Yeah, and it has strong voice. It does sound like she wrote it, which is important. Please, if you're using chat GPT, fine, it does help you be creative, but you need to go over that really well and make sure it's in your voice. We've had too many. There's just too much generic content out there.

Speaker 2:

Right, what else, jamie? So something else I noticed is that she said every single where the clapping hands are, every single person who implements this content strategy is building their brand and growing their business with ease. That kind of made me wonder can you even make that promise so?

Speaker 1:

yeah, maybe I guess the thing that Facebook doesn't like and like what you, the listener can remember is it doesn't like when you make a statement or promise. That is not true for everyone, especially if you do so with figures like six figures, like $900,000 a year, or going from zero to six figures in six months, Like be very careful, yes, in general, if you don't want your ads to get rejected, Be very careful when you make a promise. That's not true for everyone, and the general way to get around that is to not talk about everyone, but to talk about what you did.

Speaker 2:

Right.

Speaker 1:

Or specifically what a customer did.

Speaker 2:

Right, yeah, right, which she is doing that in a way as far as sharing her story, something else that I think that could work well as far as changing the ad copy is moving some of this like hello, spa days and that kind of thing, higher in the ad copy to kind of get to that, that desire, that want that people have. Why like the, why behind the what they're doing, right?

Speaker 1:

yeah, I agree. We're actually pretty soon here about to give Shirley, so is it social, shirley, social? Try saying that three times fast. I feel like I'm standing in front of a mirror doing that Bloody Mary thing that you're not supposed to do, right? I don't know why that popped into my mind. What else popped into my mind is this is the first video we've recorded since way back in my older business, when I was teaching Chinese and we were standing in our living room in China.

Speaker 1:

It has been a long time that's been a long time Kids and life have happened Right.

Speaker 1:

Maybe that should be like an Easter egg. If you're watching on YouTube, I just may have decided to put a link to that other video in the YouTube description below. That would be incentive to go subscribe to the Art of Online Business YouTube channel right now. Oh man, welcome to our random banter. One other thing is that at least it's good she's not claiming that someone can make a specific amount of income. And you know what? If your ad gets rejected because you made one of these claims, then all you have to do is simply take the claim out, and sometimes that can help your ad get approved again.

Speaker 1:

What else. So now we're going to look and actually give Shirley three other ideas that she could use, because I said test three different ad copy, right, and I start out for my clients by testing three different pieces of ad copy and then pairing those with one ad creative, graphic image or reel, seeing which ad copy performs the best, turning off the two losers and then swiping in some other ad creative. But rather than I guess you listening right now, rather than changing all of the words in the ad, actually, the most important part Remember I've talked about this in other episodes, I'll do it again here the most important part of the ad is the hook, the two to three lines that show up above the ad creative. So as we were reading, we came up with three ideas that she could test. And where these ideas are coming from is, like Jamie just said, there's a desire here. Right here it says hello, spa days and random midday Pilates, and that sounds to me like she's marketing to who?

Speaker 2:

She's definitely marketing to women here.

Speaker 1:

Okay.

Speaker 2:

This is very clear. All of those spa days, midday Pilates, more time with the kids, day dates this is definitely marketed towards a woman.

Speaker 1:

Should I tell them about my midday Pilates? Not? To be sexist but Okay, so here's what we're thinking. Take some of these desires here and test them separately. So, like you came, what did you come up with?

Speaker 2:

So you could try something like have you been burnt out or working hard that same working hard in quotes and just wanted more spa days.

Speaker 1:

Okay, and then, like, have you been burnt out working hard and just wanted to be able to take random midday Pilates? I will add something before you say your final one, which is make sure that when you have your hook, remember that the top two to three lines of your ad copy will be visible only, and you, as much as possible, want to have the complete thought represented before that dot dot, dot, see more shows up. So the easiest way to do this is, as you write your copy, just take the copy and copy and paste it into a test ad, and then Facebook has this little preview window and you can actually see what's gonna show up above a picture, above the creative. So the last hook.

Speaker 2:

Right, you wouldn't want it to be cut off at and just wanted, and their left ring just wanted. What? So the last one? Maybe have you been burnt out working hard and just wanted more time with the kiddos. So, each of those, you never really know which one is going to resonate with your audience unless you test it.

Speaker 1:

Right and so that would be a mistake to avoid One piece of ad copy. And if you want to avoid other mistakes that, like I see in client accounts that I consult and coach with and for then head down to the show notes below, I made a lead magnet. It's called the seven biggest mistakes that I see course creators making that burn through their cash. And it's not just a list, it's actually tutorials like permanent tutorial. Per mistake, I open up Ad Manager and I show you inside the mistake and how to avoid it and what I would do instead with that. Thank you for being on the episode our first episode together.

Speaker 1:

Right right Right, Fist bump right there. So, like I wanna know, leave a comment, leave a review Like should I have Jamie on more episodes? Until the next time, take care and be blessed.

Speaker 2:

Thank you bye.

People on this episode

Head Shot

Kwadwo Sampany-Kessie

Host