MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance
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MIA Podcast
MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance
Mar 08, 2024 Season 2 Episode 25
John Hill
  • Introduction:
    • Introduction to MIA Podcast's new format and hosts, John Hill from Ucidity and Steve Bambury from Growth Partners.
    • Focus on assisting manufacturers in Australia and New Zealand to tap into new markets and dominate traditionally owned spaces.
    • Discussion to cover solutions for businesses experiencing decreased phone activity and sales team performance.
  • Introduction of Guest:
    • Greg Gladman, founder and CEO of Sales and Leadership Performance.
    • Greg's extensive experience in assisting manufacturers across Australasia to achieve significant growth.
    • The unique approach to Sales and Leadership Performance, including custom development plans and a partnership for growth.
    • Highlight of a three times return on investment guarantee as a unique point of difference.
  • Challenges in Manufacturing:
    • Shift in consumer behaviour and perception towards "Made in Australia" products.
    • Manufacturers faced supply chain issues during COVID-19, leading to a focus on local production.
    • Importance of leveraging local production as a unique selling proposition rather than just labeling products as "Made in Australia".
  • Solutions to Growth Roadblocks:
    • Importance of refining digital presence to resonate with the target audience.
    • Need for professional assistance in strategically positioning products and services online.
    • Adaptation to changes in buyer behaviour, particularly increased reliance on online research.
    • Emphasis on continuous adjustment of digital strategies to align with evolving algorithms and buyer preferences.
  • Importance of Unique Value Propositions:
    • Utilizing distinctive capabilities to differentiate from competitors and avoid price-based conversations.
    • Challenging assumptions about customer preferences and actively engaging in dialogue to understand true needs.
    • Shift towards a proactive approach to lead generation rather than relying solely on traditional methods.
  • Personal Experience:
    •  Greg Ladman shares personal experience of transforming his business's digital presence.
    • Initial challenges in visibility and lead generation despite investing in a website.
    • Success is achieved through strategic content creation aligned with customer needs and search behavior.
    • Importance of a comprehensive approach combining digital marketing efforts with unique value proposition development.
  • Conclusion:
    • Acknowledgment of the importance of collaboration between digital marketing experts and sales consultants.
    • Need for a holistic approach addressing both digital visibility and sales effectiveness.
    • Continued adaptation to changing market dynamics and consumer behaviours for sustained growth.




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