Got This In Black?
Know Yourself Know Your Worth: Demanding Creative Control and Fair Contracting with Big Brands
When we first launched Got This in Black? We stuck it to big brands, like Target and Moschino, for vague, unsubstantial and sometimes nonexistent commitments to Black consumers. Have they made some progress, maybe. But what we really want to get into this episode is the concept of intentionality and care in big brand and Black creative relationships.
The bottom line: Team work makes the dream work. But how that dream is curated and executed is another thing. Big brands need dope Black creatives to infuse the sauce into the company that allows them to attract and maintain their customers. But how do you make sure you are properly paid and what rate should you be looking for? We talk about all that and more in our discussion with visual artist, Adrienne Gaither.
Brands worn on this episode of Got This In Black?
Zella Fermani
Farai London
Coogi
Pyer Moss
Follow us: @GotThisInBlack on Instagram and Tiktok
Email us: gothisinblack@gmail.com
When we first launched Got This in Black? We stuck it to big brands, like Target and Moschino, for vague, unsubstantial and sometimes nonexistent commitments to Black consumers. Have they made some progress, maybe. But what we really want to get into this episode is the concept of intentionality and care in big brand and Black creative relationships.
The bottom line: Team work makes the dream work. But how that dream is curated and executed is another thing. Big brands need dope Black creatives to infuse the sauce into the company that allows them to attract and maintain their customers. But how do you make sure you are properly paid and what rate should you be looking for? We talk about all that and more in our discussion with visual artist, Adrienne Gaither.
Brands worn on this episode of Got This In Black?
Zella Fermani
Farai London
Coogi
Pyer Moss
Follow us: @GotThisInBlack on Instagram and Tiktok
Email us: gothisinblack@gmail.com