SWAG 100 PODCAST

Unveiling the Magic of Lady Alama's Melodies

August 18, 2023 SWAG 100 PODCAST Season 2 Episode 4
Unveiling the Magic of Lady Alama's Melodies
SWAG 100 PODCAST
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SWAG 100 PODCAST
Unveiling the Magic of Lady Alama's Melodies
Aug 18, 2023 Season 2 Episode 4
SWAG 100 PODCAST

Uncover the vibrant musical universe of Lady Alma, the trailblazing artist who has been captivating audiences of all ages with her timeless music. Why is her creative process such a marvel, you ask? Tune in to find out how she pours her soul into each performance, the thrill she experiences while creating her music, and the importance she attaches to maintaining an authentic connection with her fans. 

Lady Alma takes us back in time to her early 20s when she discovered her unique voice and style. We unearth her humble beginnings, the sheer power of words, and the magic involved in recreating a classic song that catapulted her into the world of travel and tours. She opens up about the honor of being a part of one of Philadelphia's best albums of all time and how her life has bloomed since then. 

Hold on to your seats as Lady Alama delves into the profound impact of music on communities, its power to be a platform for positive change, and her new song with DJ Rob Payne, Love Right Now. It's not often that an artist shares their insights on music, life lessons, and personal growth. You're in for a real treat! So, join us on this mesmerizing journey where Lady Alma brings her world alive through her unique experiences and stories.

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Show Notes Transcript Chapter Markers

Uncover the vibrant musical universe of Lady Alma, the trailblazing artist who has been captivating audiences of all ages with her timeless music. Why is her creative process such a marvel, you ask? Tune in to find out how she pours her soul into each performance, the thrill she experiences while creating her music, and the importance she attaches to maintaining an authentic connection with her fans. 

Lady Alma takes us back in time to her early 20s when she discovered her unique voice and style. We unearth her humble beginnings, the sheer power of words, and the magic involved in recreating a classic song that catapulted her into the world of travel and tours. She opens up about the honor of being a part of one of Philadelphia's best albums of all time and how her life has bloomed since then. 

Hold on to your seats as Lady Alama delves into the profound impact of music on communities, its power to be a platform for positive change, and her new song with DJ Rob Payne, Love Right Now. It's not often that an artist shares their insights on music, life lessons, and personal growth. You're in for a real treat! So, join us on this mesmerizing journey where Lady Alma brings her world alive through her unique experiences and stories.

Buzzsprout - Launch your podcast
Start for FREE

BOTTEGA BOYZ
The Elite Liquor Ambassadors | Building Brand Awareness

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the Show.

Speaker 1:

Oh, you are One, two, three.

Speaker 2:

Yo, yo yo. What's up? Man, it's your guy, dj swag 100, man Holding it down for swag 100 podcast. We live in the studio, lady Armour, miss International, I mean Big Stepper, you know. Hey, I mean we talking about sharks. It's a shark of all sharks.

Speaker 1:

You know what I'm saying.

Speaker 2:

We're all of all wells, you know y'all know what we doing over here, man. We don't do nothing but talk to ghosts and future legends. Man, welcome to Goat Fives Lady Armour. I appreciate you for being here.

Speaker 2:

I appreciate you for having me. Thank you, yeah, definitely so. You know you like this diamond in the rough. You know a lot of people know about you, but then some people don't know about you, you know, but the ones that do know about you, you know, and I think you're amazing person because you from hold on. I ain't gonna say that you represent Philadelphia, you know to the fullest. But you got this cult following I ain't never seen before. You know, like some people in hip hop they just got that cult following. You know, like you have a cult following, you know, and it's all ages, all races. You know, and that's beautiful. You know what I'm saying For me and I just you know I asked you this before we got a chance to talk before and I asked you this before, but we wanted to do this for the people. Okay, where does that energy to come from, or that connection that makes your music timeless? And I want to say it to us.

Speaker 1:

Hmm, I want to say it's the, it's the elements and the people that I work with. You know, I think we all have this mindset of wanting to always reach out, and not just to our own, not just to my own age group. But, you know, when you're being authentic, you want to be able to reach your elders and reach your young people, because they're our future, and then they're our pack and our present. In the sense, our elders is our present, the young folk, they are our future, and so we need both of them. And so the folks that I work with, we all we have conversations, we talk, and you know we're talking about the things. We like to get to the bottom of something prior to creating. That's another reason why I do like to work in the studio with the individual and not so much sending things over line. I understand the distance sometimes may cause you to do that, but I don't want to get off the subject. The energy comes from conversations and staying in tune and in touch with the people, right.

Speaker 2:

Now that's another thing about you. You're not an artist that get in the studio and then you sending it to a DJ and all that. You're in there with the actual DJ the same day. You were the producer, the engineer, you know whatever you need is in that studio when you're creating it. So what's that process, like you know, for you, because that's something that's definitely different than a lot of other artists.

Speaker 1:

Well, one. I enjoy being in the studio because I do both. I came from analog world way before digital, and I was doing the tech work. I was recording artists and recording musicians on two and a half inch real to then move over on the other side as an artist. It's something that I've always loved to do, and so when you love something, it is, you will go above and beyond, and so that type of energy I like to bring, I bring to the studio and the people also, like I said, individuals that I work with. We all have like the same mindset and we have the same goals and we kind of like speak the same language, so it's just a lot of energy.

Speaker 2:

And what they say. They say you know, the first performance of a song is actually in the studio, but with you doing so many live performances, I'm going to ask you know what's more? What's more of a moment for the stage, or creating, performing what you created, or the creation process?

Speaker 1:

I think both I like to do the creating, obviously, but then the best part is when you're able to take what you created and bring it to people who you know, don't have any technical skill of music but they know what they know and they know what they like and they feel it. And so the both for me is what I love, because you're like giving away your child and they can either accept the child or reject the child, and I'm just so fortunate that you know a lot that the people really accept it.

Speaker 2:

You know, nobody ever told you this. I just want to tell you. I think that, even if you don't know this, you have to be like the first artist. You was ahead of your time because you've been putting out singles, not albums, projects, but you've been putting out singles since 97, 98. Yes, you know, and you know, today's game is about putting singles out. You had a boat putting out albums and all of that. How do you feel, knowing that you was, like, already, a trailblazer? You've been doing this already and now the music game is actually turning into this.

Speaker 1:

Like, you know what I'm saying. You know it's funny that you said that, because I never even thought about that. I just knew I like creating and getting rid of it.

Speaker 2:

And not in a bad way.

Speaker 1:

You know how you get rid of stuff because it's just a clutter and I just because I had so much in me that just being able to get rid of it, and so I never even thought of it, you know, as being what you just said. I never even thought about that, so I got to thank you for bringing that to my attention.

Speaker 2:

That's that's, that's trouble. Wow, like, all right, let's go back to 98. Let's go back, all right. So I'm gonna say your name, okay. Then I want you to like Okay, king.

Speaker 1:

Brick, my brother in music. He is responsible for the beginnings Now, of course, it's my talent that got me here. But you know, when we're speaking of him, he kind of is part of the foundation of who Sadie Amma is. You know, he gave me my first opportunity to be on Wax and from time to time, even now, he'll call and say I need you for something you know. So he's a brother in music, he's a good friend, he's a creator and he's my boy.

Speaker 2:

Now you want to know something else. That means that we need to share with the world, and I want to know what you think they see you doing, for these muses Like you fell into employees at the age of three, hmm.

Speaker 1:

I didn't find my voice, though at three I was singing. You were singing at three. Yes, I found my voice. I want to say style wise. See, I'm going to start talking too much.

Speaker 2:

It's okay, I'm going to start talking too much.

Speaker 1:

You know it's not, they don't ever give it to give out agent. But I will say early 20s this one, I'll tell you All right, okay, and I'm not too far from my early 20s.

Speaker 2:

So now, well, you already Form it and touring, before you was 20 or around 20.

Speaker 1:

So you know, because I did stuff in school, I went to Gerard academic music program so we did, we did things like travel and and competitions and stuff of that nature. So I I kind of was trained in school. So by the 20s, yeah, I was. I was traveling Doing stuff with King Brett. He had a group called one 30. I'll go back so it'll make sense. He had a group called self one 30. And we had did a remake of a classic. Last night the DJ saved my life. That's what got us traveling. I was on soul train back then because of the song and that's where, where my boys started, it developed and trapped in school. By the 20s, early 20s, I found my, my style and my voice and what I wanted to do.

Speaker 2:

Yeah, so let me throw another name up, okay? Um, well, it's the thing that's King Rick, right, that's the song, right? Yeah, so is. Let me ask you this about that Now would you say you ever thought that that song would be historic? What you want it, you know. I'm saying the way it was created. You want it. You're seeing the silk one 30 being on the tour. You know with them, but you tour with them.

Speaker 1:

Yes.

Speaker 2:

Did you ever see it like to this day? Right now, it'll be considered like one of the best Philly albums that ever came out. What, dad you know that? No, I didn't know, that number it's. It's placed at number 34 is one of the P W. Put out the desk number 34 as Philadelphia on a Philly's best albums of all time.

Speaker 1:

I didn't know that. Oh yes, that is amazing. Thank you for telling me that so I can answer that now. One I didn't know that to being a part of a work, because it wasn't just me on that album, right. I'm just like the best and I'm just feel honored and a little bit humble because you know you never know how people feel and sometimes, like, for instance, you telling me that I would have never known that because I don't always go back and look for the and look for things.

Speaker 1:

Yeah, I really don't, because I'm bad at rejection, I don't like the negative stuff. You know what I mean. So instead of almost being bombarded with that, or not even being bombarded but just seeing it, I just I followed the love and stick with what feels good and what keeps me in a peaceful state of mind. I know that the whole, I know the whole world's not going to love me and adore me and I think, having that being taught as a child to an adult with my mom, I understand that. But you know, if I can avoid the negativity, that's what I'm going to do. So I didn't know that. But being a part of a top album like that, it's humbling and it's an honor.

Speaker 2:

So you never thought like this is going to be Not at all 10 years, 20 years, and this is going to be suck of a maze and not at all. So take us to you traveling overseas, you know, being from here and traveling overseas, you know, like, take us into that. Like how did that start? How did you start working with artists that's from overseas and then traveling overseas, you know.

Speaker 1:

And then you know we got international media, you know what I want to say is sort of kind of predestined, because as a child, you know, I didn't understand the power of spoken word back then. As an adult I do, and so in retrospect, looking back, then I was speaking that I would be looking at TV and be like I'm gonna be over there because I always been into music, and so it was something that I just projected, and then years later to see it come into fruition, because sometimes what you may speak may not have been right then and there Key word for anyone in any business is patience, and at that time as a child, it was not a big rush, I just knew that I would be there at some point in time. So now let's fast forward to. As an adult. It's just again was a humbling experience, because I would sit back, be on these planes and just say to myself do you remember you spoke this? This is what you asked for.

Speaker 1:

So again, another tip is for the people that's watching be careful. What you asked for, be specific in it, because all I said was I'm gonna be there. Right, didn't know how. I just said then I'm gonna be there. Fast forward to now again to be able to do it. I will say it one more time, is humbling and my advice, especially to my people, is get a passport. See the world, learn it for yourself. Don't let the media dictate. Don't let anyone else dictate to you what something is like, because that's their experience. You want to have your own. So passport is the key to life and being overseas and getting to perform my music to a whole nother genre of people and being received humbling, exciting, encouraging.

Speaker 2:

What was? Some of the first couple of people, or people that you know can just always write off the bank number as musicians and PGs, or you know other bands that wanted to.

Speaker 1:

You know, get a bracelet almost like oh, what was going to record, you know, oh, it's a lot of people, I want to say getting my start from support from the community, starting with King Red and that crew of folk that used to hang out at Silk 130. I mean at Silk City, excuse me down in Fife and Spring Guard. And you had a bunch of people like Jeff Bradshaw, jafar Baron, tray and Vidal, which are major, major legends today. They, you know, board winning writers, they work with Usher and Janet, and you know a slew of people. But he had a community, we had a community. I had support from these cats, the Kings and my manager, tony, before we started working together. You know he enjoyed the music and believed in what I was doing, you know so. James Poiser, you know Tariq from the Roots, all these cats, all these people would support Jill and Ursula Rucker, who is Philadelphia's poet, you know, besides, of course, the godmother, sonia Sanchez, but Ursula, you know just a lot of people supported.

Speaker 2:

Like just to hear you say, godmother, you know that's how people view you now they view you the godmother. You know clean, soulful music and gentlemen. You know how's. You know you got this voice that is just like irresistible. You know I feel like even if you hopped in another genre, you know outside of house what you probably have done. I just know people going to eat the track a lot because it's your voice on the track. You know, when did you know you had that effect on people like soon as I touch this microphone or I get on this trail, it's a go.

Speaker 1:

I still, to this day, don't ever realize that it's just something that I love to do, and when I'm paired up with people that I enjoy being around personally, you know it's full, can bring the best out of you, like they can bring the worst out of you or they can bring the best out of you and so I just tried to pair myself and always be around good, positive energy, right, and so whenever that happens, it's only because of all the elements that are involved and I'm just again fortunate and blessed that that happens.

Speaker 2:

That's, I'm going to say that's, I'm going to say crazy, but that's a while that you don't even realize that's what you're with. So I'll give you a funny moment. Okay, so we were doing a sweet DJ interviews, you know, and we play in the music and one by one, you see all the DJs rocking and then the camera went off. Camera went off, camera went off. So everybody come back going like I had to get off the camera. You know, I got a little emotional. I was crying. These are grown men, djs. They on the zoom, everybody was. They didn't want to see, they didn't want to. Why? To see them tear up or like me.

Speaker 1:

I was dancing a whole time. I'm like man.

Speaker 2:

I had to turn my camera off and dance a little too much, you know. But you know everybody out doing they just was emotional, you know. So you got to see that's an effect. And you know we had DJs from all over on the call. Yes, you know, and it's grown men. They all, one by one, you know. They turn the cameras off and they all come back going like there's a great song. I like it.

Speaker 1:

You know.

Speaker 2:

You know we saw my dad enjoy that joy. That joy, that's something you can see. People can hear the music but you can see the effect that it has on people. That's amazing. That's when you say I like to sit back and see people, I like to share it with the people. I like the I created, I get it off so I can share it with the people. You know, but you got to realize that's like it is. It's a gift from God. The voice is a gift from God. You are killing people with your voice, even though you don't know you are killing people with your voice. You know you got people from real hardcore rap backgrounds and rock and roll. And you know you got people that just straight guys. You got people that's straight party years. But everybody can embrace the lady on the track or girl is on with time or with lean, is on with simple, with speed. If it's a lady on the track, be embraceable. You know, and I'll be walking with files every day of how I wish you.

Speaker 1:

You know, just like you know, I know when people tell me things but like to know it within, it's just, it's something that I just love to do, it's therapy for me, you know. I know that sometimes are genuine you know what I mean?

Speaker 2:

People don't got genuine fans. I think your fans to be somebody up for it. Make sure I'm a cool.

Speaker 1:

All right, I've seen your fans, you got some down here fans and they do, I do, and I love them. I don't even call them fans, I call them family. Yeah, because the fan is a prefix for phonetic. You look up the definition of phonetic and got crazy in there, and I don't see anybody that is enjoying what I'm giving. Crazy, and they could be, but I don't see it and I, you know, want them to feel comfortable. I think that's what it is.

Speaker 1:

I tried to make my people feel comfortable, to be who they are when they're at my shows, when they're around me, like I don't need for you to have to put on because you're around me. I'm a liking regardless. I might not like to put on person. You might have one of the best personalities in the world and because you want to put on not you but anybody want to put on because of an individual, whereas that might not be who that person likes. You might be told your turn off the now, but then they meet you again and you're just being yourself and they'll come out and say to.

Speaker 2:

Sometimes I say why you wasn't that right. What was this person last time? Right, you was only acting snobby or you was acting like you know.

Speaker 1:

You was like you know, I just tried to make people feel comfortable to be themselves when they're around me, because I'm going to be myself when I'm around you.

Speaker 2:

I must ask you this I need you to take yourself from my lady on them. Okay, this is just Alma. Now and then I want you to be the fan that's in the crowd waiting for Lady Alma to walk across the stage. Okay, you, the biggest fan ever of Lady Alma.

Speaker 2:

You're in the crowd waiting for Lady Alma. Yes, what's the songs you want to hear? Because it's got a dysagoristic of 100 plus 150, 160, 170 songs. So put yourself in a crowd and you there to see Lady Alma. What songs is you there to sing and you want it? These is your songs. If you don't hear these songs, you're going to be a little sick, though you know.

Speaker 1:

Okay, that's a good question. I don't know, because I really I, you know, all my songs have a special thing to me. So it's almost like which kid is, almost like you're asking me which kid is better than the other.

Speaker 1:

Right, I don't know. I would want to hear. I would just want to hear what Lady Alma's going to give us. You know, if I was a fan, if I was just being like Alma and I came to see Lady Alma, I just would want to see her do what she normally does, Because a lot of my music, I'm getting really suspicious and a lot of my music feel good to me, and now, especially now, things that I have written in the past is for or prevalent for the now, and some of the things I wrote, they killed me, you know.

Speaker 1:

So I think, whatever Lady Amal was coming out to do, I'll be down for the whole show. I would want to hear her, though one. I would want to hear her sing this song called Count on Me that I have, but all of them are special and so I will. I would want it just to be out there and sing a whole song. So, with that being said, is it hard for?

Speaker 2:

you to choose a set, a set list.

Speaker 1:

No, no, it's not. And I say the reason why. And he's off camera. He doesn't like to be on camera. But I will say this my manager is very hands on, so he helps to create those sets, okay, and but he's thinking as me. And when we have conversations, we think about the event, we think about who we're going to be performing for. You know, if it's young people, I want to do things that's going to keep them engaged. If it's, you know, the elders or our age, I want to do things to keep them engaged. You know what I'm saying. But for the most part, we, we, we come together and think of those things. He's, he's really a big brain. He is a big brain for the lady. I'm a sweet, sweet, yeah, shout out to Mr Tony, walk and be Alan, yeah.

Speaker 2:

Yeah, we're going to.

Speaker 1:

Tony.

Speaker 2:

Island, you call him.

Speaker 1:

Tom, though You're calling Tony, tony, tony.

Speaker 2:

Tony, so so, um, who we talking? Over 20 years in the game? Yes, 20 years in the game. Yes, so I guess that's over hundreds of performances. Yes, so, um, this be hard to choose to. If you could choose one performance out of your whole 20 years that you'll never forget, whether it's bad or good. It's like I'm never going to forget this performance, this show. It was hot or it was just cool. You know which one is, you know why? In the pot right up for you, okay.

Speaker 1:

I will have to say. It's an event in Chicago that's called the chosen few picnic. It gains over 50,000 people, but you know Chicago is a house now, so it gains over 50,000 people at this festival. That was the highlight for me being in front of 50,000 people, having chance to rapper on the side, losing this mind, having air deliver. Come up and say to me Welcome back to the game, because we miss you. You are needed. I'm going to be happy to be here. I'm going to be happy to be here and to meet the mayor, because she's a big house man.

Speaker 2:

Have the white socks to support you.

Speaker 1:

Although I am Philly all the way around Philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly, philly. That was a very special event for me. All of my events, everything that I've ever been a part of, even when I'm up in New York Jersey, all my Jersey shows, my private shows.

Speaker 2:

They're very special to me but that particular event was very, very special. It sounds like you you the type of crowd control when you perform, so like if you cry to crowd might cry what you mean.

Speaker 1:

So you try not to cry to the crowd.

Speaker 2:

Absolutely, absolutely. Which show teared you up, and why did it tear you up?

Speaker 1:

My birthday show last year at World Cafe Live.

Speaker 2:

Hey, we hear you got the cafe on the line. I love World. Cafe Live, If anybody in here if anybody got a World Cafe on line they say lady. I don't MacGyver on line.

Speaker 1:

No, you know who's coming up on that, though, and I gotta give her a shout out. Her name is Carla Gamble. Carla Gamble, look out for her, please. Okay, just remember that.

Speaker 2:

All right, we're gonna have to check her out. Macgyver in the back, shout out Off Top TV Networks. Y'all back off on camera. We'll have to get, please, carla.

Speaker 1:

Call her out Carla Gamble, carla Gamble. Shout out Carla Gamble. She's moving up in the ranks. But yes, world Cafe Live believes in Lady Alma. They gave me a home during the pandemic when weren't allowed.

Speaker 2:

well, not allowed, yeah, we really weren't allowed to, there wasn't much going on.

Speaker 1:

And so me and Tony and myself were trying to figure out a way to keep our family engaged during that time. And so my brother, rich Medina, a very, very world renowned DJ. He was doing podcast. Well, not podcast, but these like online Web of Swoots Twitch. He's on Twitch, okay, spinning, you know, keeping this.

Speaker 2:

Oh, you got the Twitch rules going on. Yeah, he was keeping Shout out to Rich Medina. No, it wasn't true. Shout out, twitch.

Speaker 1:

And so he suggested. He said y'all need to do something. And so we were noticing no artists were trying to do anything for real, for a lot of them were apprehensive about, you know, doing the online thing. And so we talked to World Cafe Live and they thought it was a great idea and we did it very safe. It was just the band and the camera crew and two people from their staff, but we tested prior to coming in and we just did our virtual shows to keep everybody engaged and I think those were the best times for me being able to do a full production and have them engaged have my people engaged.

Speaker 1:

No and actually no, it wasn't, which wasn't really given. When I say Platforms.

Speaker 2:

it don't be the platform I'd be the it be that people who's engaging Platform. Like to play around with them Many people this and I tell people all the time. You got these many I say listen, I guarantee you a week. 20% of my followers are buying things From what I do. That's right, my platform, that's right, absolutely. I know you was getting some tricks money. We were able to pay right we were able to pay everybody right.

Speaker 1:

Because I had my bed with us. Right, we're able to pay the band, we were able to pay the camera, people and everything. Right, you know doing it. And I want to say thank you to my family because they do hold me down. I don't, I might not say thank you enough, but on your platform I'm going to say thank you, thank you, thank you, thank you and whatever she thank you for.

Speaker 2:

Thank you because this the queen right here we got protect the queen right. Yeah, you know for real, I'm gonna come be security when you are, you're influential and shout out to you.

Speaker 1:

Swag seriously, because Is it you? You said something to me earlier. You said I don't just do Do something just so I can benefit. I do it so that you can benefit and he can benefit, and so that's why I perform, right, I don't do it just to get paid. I, ashley, can, and I am employing people. Now. You know how good that made me feel. You know how good it makes me feel.

Speaker 2:

When you go from doing something that you love and now what you doing is actually helping other people to pay a light bill or a Cell phone bill all they got to do. Support, you see, that's that's. That's what they forget. Now they forget. That's that's what they forget. They got it. My blessing is Won't bless you by supporting me, right? I'm supporting you by allowing you to support me, but I'm saying absolutely you the artist.

Speaker 2:

I was joking about the security thing, but just it could have been somebody. Now they got a security job. Why you know saying now you went from not having no job but now you're an employee security, which might actually got something that's going on. Or the hairdresser right saying the Don't even matter.

Speaker 1:

You know Pockets. You're helping your man. He could be out in the streets and with what you're saving his life Right by giving him a space and time and an opportunity to show his gift right. So that's why I have to say thank you, because you're helping to keep our black men alive, and I am. I applaud anyone who is about life.

Speaker 2:

So thank you, sway. I do want to say that, since we were in this dog do, when I'm like that's the real one, I might have enough let's do it so June 4th will be the anniversary of my saying my 50 on saying getting killed at full-dolphin. So he died this gun violence going on since the pandemic hit right. So, uh, it'll be the two year anniversary. That's not gonna 13 times and what's food, but we did it right after that you know about dogs on self. No, it's like a rock and roll.

Speaker 1:

Oh, yeah, yeah, yeah, what's that?

Speaker 2:

You know. You know it's all about rock and roll. Yes, well, we used to first ones with hip hop there. In 30 years we we started playing hip hop shows on South Street and what I did? We had the kids To the point where their parents was coming to watch them perform support a day day, their actual talent. But we kept kids from 16. So about yeah, 16 to 21 at ratio is off the streets from 6 pm To a clock in the morning. Any parents? You know I'm saying so, it's like for 22 weeks in a row. So that's, that's something I take like, barely because I feel like music Is that powerful that you guys hate people off the streets.

Speaker 2:

I mean a lot of people don't know how close Philly is, the neighborhoods is. So we got north Philly, west Philly, south Philly. We got up a derby, people flying for Washington coming here and being. You know it's starting in big, so people from different states are coming in and I was bringing real. I was bringing, like you know, I Will cost somebody like you to come out, talk to the kids like lady, I'm whenever you free. You know, I just showed it in the network what you get the talk to. You know, I don't know, this person might be able to open up for you or something, because they do this type of music. You know we give it opportunity. I was getting DJs from save for five to come down and stuff like that. So it's like I'm trying to make sure that all my connects that I got can also contribute back to you. That's us and like you said earlier, there are future.

Speaker 1:

And if they all did, then what?

Speaker 2:

but they also need to know it's more than just rapping and singing. I can, she can, hold the mic, you can be the camera guy.

Speaker 1:

You can be the camera guy.

Speaker 2:

You can be the person that actually runs to the store and go get everything out so you can be the assistant D yeah, that's still a check. You don't have to. You can be the best assistant. You can be the assistant the whole industry know about, like a and you the top. He won. You know some of these people be making a hundred thousand, two hundred thousand years. So it's how you make yourself viable. So that's what we try to teach the kids. You know how to be valuable to each other, or?

Speaker 1:

I love it. You know what Tony with Maisie's company Grand agent Is, it made. I wanted also give a shout out to Philly troops. Maisie well, he was an emcee, but now he's ahead of that, helping the young people to solve their conflicts through conversation.

Speaker 2:

That's great conflict resolution. You know um Having I was yourself. I know that I, I, I, I, I, I, I, I, I, I, I, I, I, I, if I can humble myself to agree and say you know what? Miss Alma, I heard my feelings when you said this about that and then you say Sway, I didn't even know, I heard you feel, I heard you feel, I thought you knew miss Alma, no baby.

Speaker 1:

Look at that program right there. So that's why I had to. When you said that about what you're doing for the young people and I already see it that's why I had to shout out grand, because he's doing the same thing and no, he's not going to know what. Being a rapper and this that it's also for me music saved my life, you know. So that's why I take this avenue, because it literally saved my life.

Speaker 2:

I'm talking Everybody that's around me, be around me. It's the same situation, everybody got different reasons Right in gold is music, actually, say they might and people don't.

Speaker 2:

That's what I tell. This is a culture Battle of it. That's why you start one this to be a business. You know and I want to applaud you too, because I was about to take me take this being a business. You realize this. This is a lifestyle. Now it's no stop. In the moment you stop you, I start back over. Or you got a devalue yourself. You try, build yourself up this high on your career, don't road mentally, realize it. And then the moment you stop, you gotta go back to nine or five Love who trying to, you know I mean so you do wise way kept going or you got to pick that George back up and go Even more harder. So I want to salute the fact that we found out that you ain't have a job Since 97 and you've been feeding yourself on music 24 years straight.

Speaker 1:

But you know, okay now, because I don't want to make, I want nobody think I did all 24 years right. 10 years I took off, okay, and I took care of my mom and so I got paid to take care of her, right. But yeah, music and independently too. Let's say that because independently, because a lot of people you know they get signed and they're, you know, now folks late shooting, now they belong to these companies and whatnot.

Speaker 2:

I did this From the muscle, and doing this from the muscle from day one. Yeah, yeah, I mean you. These International tours, these, international trips.

Speaker 1:

Oh, I love it. I mean, that's a lot of air time, you know fine. I'm talking about in the air. We we talking about radio right, right.

Speaker 2:

That's how we talking about the wings and the sky.

Speaker 1:

Yeah, that's a lot of air time it is lot of miles and because of my gift and you know, here's something, also a tip it for anybody that's in this business you can get more with sugar, then with vinegar. You don't have to be nasty Right to get things, and that's especially after you make it.

Speaker 2:

We've recently learned that is more clean money than it is dirty money. It's like a whole bunch of untact clean money out here, just like waiting to be failed, yeah, and it's just dirty money being circulated around, but it's a lot of free, a lot of free, clean money, I mean, and when you work for yourself, that's clean.

Speaker 1:

You gotta find it.

Speaker 2:

Because money we work for yourself.

Speaker 1:

That's clean because we believe and when I say we, I'm talking about my organization, the Lady Ammo organization we believe in following the love. We don't. We don't even. You know, as we get older you know that I'm gonna punch somebody out and all those things should be out your system. You know I'm saying, and so you only get what you put out. If you put not love, that's what you're gonna get. You put now clean, that's what you're gonna get, and so that's that's our practices.

Speaker 2:

All right, we got spices up a little bit. We got spice it up a little bit. See, this would make good wives go, for I'm gonna spice it up a little bit. So you know, we always do apart what we call fun facts. Okay, right, only now for effects, but I might do more than I would do. So, okay, we're gonna do some fun facts, you know, and it's facts because it's your truth, it's not nobody else true.

Speaker 2:

That's right but it's your truth. You know I'm taking easy because you're the queen. Thank you Because you're the queen, but we're gonna get some fun facts, all right. So Ask some questions. And is it comparison? You get the tubes, you know, you could say a or b or you know. All right, okay.

Speaker 1:

That's cool. I'll say a your be Right, right answer it.

Speaker 2:

don't answer, Just you know okay, you know you can hold. You say please the fifth without saying please, okay, All right, all right. So, um, what's your favorite foods that have Philly? Since you were a Philly guy, what's the favorite foods there in Philly? You already know the soft press of the Philly cheese steak and tasty cake that also cheese steak soft press of, and the tasty cakes Right, Right, I mean I know, but the people don't know this is what Lady Amma like.

Speaker 1:

Oh no, lady Amma don't eat beef, so she eats chicken cheese steaks.

Speaker 2:

Okay, see what I'm saying, Right, so you get it regular soft pepper, ketchup, fried onions and my go-go.

Speaker 1:

I get on my chicken cheese steak, I get fried onions, I get a little mayo and pepper.

Speaker 2:

And pepper, that's it.

Speaker 1:

Because I use my condiments at home.

Speaker 2:

I like my fancy things and you whip it up in the kitchen. I know that you know the big shop? Oh, so you can't give us what you're putting on in the creative secret?

Speaker 1:

No, it's like barbecue sauce. So I like spicy mustard. So some shops don't carry spicy mustard, they carry the yellow mustard.

Speaker 2:

I'm not a yellow mustard lover.

Speaker 1:

I can't lay the yellow mustard secret, joe, I'm not a yellow mustard lover, so I use my condiment Because I like to mix stuff I don't know Right now, you've been a filly for a minute, so what was like your favorite?

Speaker 2:

I don't know if I was to say gelato or say ice cream. What was your favorite? Ice cream, spice, a filling, you know.

Speaker 1:

I didn't have one, but when I was younger, my mom used to take me to Baskin and Robbins Baskin and Robbins.

Speaker 2:

Okay, so y'all ain't never do like go to South Filly and go to this spot, or West.

Speaker 1:

Filly? Not really, because you know we lived in South Filly. Every place, you know I didn't. You know, like you say, I go to such and such for the gelato, I go to stuff. You know it was wherever my mom took me and it became my staple.

Speaker 2:

It's one thing about filling. We take pride in everything that we do so. You know it's like the food be good because the people they be wanting to go say, hey, they got the best chicken down here, they got the best this. So it's like, yeah, I can see that everybody did always have something that was great. But you know, some people they're spiced, they have no spiced. You just like whoever got it.

Speaker 1:

For a whole Gido Gooey Louis, because they go to Louis to do chicken. They did steak, but I can only get the hoagies. So we knew you said great hoagies because they put all that meat in stuff on me.

Speaker 2:

Okay, what was the lady armor and how proud. And you say in your prime what was the super proud?

Speaker 1:

Okay, okay, the super proud.

Speaker 2:

What was the hang-off spots? You know.

Speaker 1:

Oh, come on, when I was thinking, I used to go to this Jamaican spot called Good World that's what used to be on Baltimore, not Baltimore Woodland Avenue, because I used to like Ray Gale. And then, of course, I used to hang down in Silk City and what was that place? On Fort McQueen, because Louis State told me on it. But the fluid club, fluid Club, fluid, that was my spot. I had Monday nights, wednesday nights, saturday nights, whenever they was open. I love hanging that fluid, okay.

Speaker 2:

Can I see I want to eat.

Speaker 1:

And.

Speaker 2:

Silk City. So which one was the best one for you, though, like because of the networking?

Speaker 1:

No, neither of them, because everybody hung, everybody that hung at Silk City was like on over some fluid, so that was party hot, since it was a community.

Speaker 2:

Yeah, it was a community. Yes, okay, okay, yes. What would you say is the hardest thing that you faced inside of your career? When we talked about exposure was being exposed. The way you want to be exposed, I don't know. You've never been with a label, but maybe other people have wanted you to present yourself in a certain type of way. It could have been musically, it could have been any type of way.

Speaker 1:

I don't know if you're saying that, okay, I never had that problem. I will say this Because I've always been in this anything thing. I never had that problem, did I?

Speaker 2:

That's boss. That's boss. You gotta look like this.

Speaker 1:

That's that boss, I'm hard on myself, right. I know I'm a little thicker, so I'm not going to come out with some outfits. That is not conducive to my thoughts.

Speaker 2:

Right, I even met musically. Somebody probably wants you to carry chords or notes this way, and you know y'all probably got me. I've never been told what to sing, so because you know, it's such thing out here called ghost writers, right.

Speaker 1:

Yeah, absolutely, and people, I want one.

Speaker 1:

They get told this I would like to have a writer sometimes, because after a while it gets, it gets challenging For me. I don't never get tired, though, of writing about love. I don't never get tired of writing about peace. I don't ever get tired about, you know, writing about solution and solving problems. That's what I like to write about, and so I don't have anyone telling me you know, you need to do this, you need to do that.

Speaker 1:

You got people that say it, but those are naysayers. They're not the ones that's funding the projects, or they have no input, like in that aspect. So I just let them talk, and then, you know, it goes like as a child go one end, come out the other. If it doesn't apply to me, you need to do all the talking you want. I know what works for me, so I'm hard on me. He's hard on me, but I would want him to be hard because he has an investment in this Annie's family and I know that he's coming from a place of wanting what's good for me. He wants me to be happy, so I'm going to come out in there. You know you be talking. Don't wait at it.

Speaker 1:

That makes you feel uncomfortable, or even just me, if I look in the mirror and or if I sing a certain way, I will feel I don't like how they're saying. I'll just keep doing it until it feels right. I don't have that problem. I don't have nobody telling me. Thank God, I don't. You know. Now I can take direction, though I'm not saying that I can't take direction. But if it's not positive direction, there's nothing to take.

Speaker 2:

That's just saying as a young man, a young lady, a person in a career independent, like you we don't know what he stuck it, but they might be stuck somewhere, you know, if you have like this universal way of giving them some type of guidance in a career, no matter what level or where they stuck it. If you had like a universal gym to drop on it, what would it be?

Speaker 1:

Well, one I would say assess the situation, because it could be someone that's holding you back, something could be holding you from advancing. The type of material you might be doing might not fit you, because people might know who you are as a person and will sit and say I can't get on board with that. So I would say assess, doing assessment with themself first and then assess what's around you and stay educated. Always stay learning something Don't feel like, because sometimes people reach a peak because they feel like they can't learn anything else. And I refuse to believe that if you know everything, then we shouldn't have cancer, we shouldn't have COVID. That just happened. You know all these things. Just always try finding things to better yourself as an individual, as an artist, and always stay around creative and positive folk. That's something I would say in a nutshell, unless I knew. And follow the love. That's the smoke. Listen, we trademark that. It's trademark now. Follow the love, follow the love I got, follow the love people.

Speaker 2:

Follow the love, follow the love, follow the love, follow the love you have to.

Speaker 1:

Why would you keep going back to something you know? If people are constantly belittling you, why would you keep going back to that? You got to go where you know some. When you have people that are supporting you, they're there to elevate you and embrace. And embrace. So if they're not elevating and embracing, you might have to cut them all.

Speaker 2:

Speaking of elevation Elevation I'm about to say elevation Elevation, you know and positivity. You know who was those influencers in your life that were on that, you know, early on. It could have been a musician, it could have been a parent, it could have been a little rookie from down the street when he was growing up, or Miss Sheila that used to walk you across the street, the crossing guard. You know who was those influences early on for you that you feel as though, like you know, sometimes I feel like I think back in. That lesson or that conversation kind of molded me to the woman you know that I am today.

Speaker 1:

I would have to say my mother and my grandmother. They were strong women.

Speaker 1:

They worked, you know they worked and took care of their families and they were great, great influences to watch as a child. Were they perfect? No, but who is? But they were great in what they did. My mom was a minister and she really practiced what she could Like. She didn't be up in the pool pit and say this, that and the third, and then came home and lived another life. What she did in the pool pit is what she did at home.

Speaker 1:

My grandma was a healthcare worker. She was a nurse for half of my life and she took care of children, but she took very good care. Doctors would pay my grandmother extra money out of the pocket to stay on, to stay, stay extra hours, and she, she, she got it in her pay too. But they would give physically, give her money. They'd take her. The children would cry when she'd leave and, and that, you know, made me look at them as women, because we as women are supposed to be gentle and quiet and we are at times. But they were all of that and they were strong. I never knew until later on my mom would spend all this money to make sure I had the best and we'll go to work and put cardboard in her shoes.

Speaker 1:

A sacrifice, that's love, a sacrifice my grandma would give me her last money for me to have a lunch that I desired. I didn't have to have a turkey old kid chips and I couldn't eat the school lunch, or couldn't you know. They made the lunch and sent me off. But no, my grandmother wanted me to have that. And so I look at these two ladies and all the adversity that they had to deal with and put out a product like me, beautiful product. So those two women were very influential and there are a lot of people throughout my life that were influential. I admire him a lot because of his skill in keeping things in order and the way he goes and research things. Like I'll research things, but he researched, researched, researched things. So I'll say, yeah, I saw the room has got this. He said but did you see that the shower does this? And that's him. I admire that. I admire his wife.

Speaker 2:

You manage me. They want a tight ship.

Speaker 1:

I've got great management I do, and so his qualities I admire Everybody that is in my camp. Is something about them now, speaking of my life in the now and not growing up? I already told you they were, but him. Robbing white is shut out to robbing white.

Speaker 1:

And that's why I haven't been in this game a long time and have you know he has people. Don't always be nice to rob him, but rob him will still. Love him, got a spirit, he's got a lot of knowledge about this business, and so I admire his tenacity and his. When he believes in something he gets, he believes in it wholeheartedly, and that goes beyond just loyalty. Those are people. Those are the people that admire you know, I admire my term. She's taking care of her right now, but she still is working. She's not, she's not slacked on none of her clients.

Speaker 1:

I admire you I'm a E dot Seriously because it's things that you guys are doing and you know hearing it and talking with you and having other people speak about you. I admire that Because I believe in what you said. I believe that you do things but not for your personal gain. I believe you do them to see others when, and so that's it. I admire that in an individual, I admire that in you as a black man, and so I appreciate that. So you're on the list, thank you, of influencers. Yes, sir, I promise I was going to have you for two long yeah that's okay.

Speaker 2:

You know about a minute over a little bit. But this, this, this what I will. I want to do two things. One, I want to ask this for the audience that never knew you, right? You know a little bit more of you now and a little bit deeper, though. You know they get to know your type cheese they should be, and when you go, you know when you, what you do to it, when you give it to the house and all that stuff. You know we want them to get to know Lady Amal, but let's just say it's a person that never heard your music but they see the picture. Now let's just say it's a person that's heard your music but they never seen your picture. All scenarios out of your mouth, out of your, out of your process. What do you want them to fill here and embrace? Whether they see your picture without hearing your music? Like, you know, maybe a promotion and it's Lady Alma, or they're listening to the music, but they didn't put a face with it.

Speaker 2:

Yet you know, what do you want yourself to represent in those scenarios? You know, like awesome.

Speaker 1:

You know what I would want people to get from my music or scene is love, and that I have a love for people. It's to be high headed and very quick, tempered, but in the passing of my mom and taking care of her, it taught me to be considerate of others patients and these are the qualities that I will want people to get from me and from what I sing about is that I love them. So when I say that, like because I do that a lot, when I write posts or something out, you'll see the heart. I mean that I really do love the people. I love you guys because you all opened up your heart and your minds and your time for space for me, and so I love you for that. I thank you guys for that, and that's what I would want people to feel from me is love, fun, peacefulness.

Speaker 2:

I'll tell you one thing they hear your music.

Speaker 1:

That's all they're going to feel. They're going to feel the love.

Speaker 2:

I want them to. You know you got one of those voices. As soon as they hear it, it's goosebumps, the hairs are sticking up. You know it's that frequency that nobody you know really know about.

Speaker 2:

You know it's one of the certain type of frequencies that makes the body respond a certain way. Your voice has that frequency. It's a demanding, it's a godly set voice that actually moves the room like a spirit swiping down inside of a room. You know what I'm saying. So you know, regardless of what you like, that that people say the vibes or the vibrations. You know the energy or whatever. You know spirits. You know it's in the room.

Speaker 1:

We know the lady. I'm a voice, Whether you speak.

Speaker 2:

You know you're saying it was coming from the music and the speakers. You know you really. You really create a aura. You know what I mean. That cannot be denied and I highly appreciate having you you know on our platform today.

Speaker 1:

Well, again, I say thank you for having me, because it could have been, you know, you could have did the format, the formatics you know, but you showed me love and I felt that from the first conversation. So I don't feel, I don't feel any fakeness and when we were on the Zoom, I felt authenticity from you, from DJ P, from all the people that was on Me. To you, thank you for giving me the opportunity to introduce myself and let those that don't know who I am come aware of me and, you know, become part of my family.

Speaker 2:

One more thing, because you know we want to let the people know that where the music at which I already was getting ready to come out. You know, just in case, and it's happening yet you want them to tap in. So you know, let's look at the camera right there and tell them.

Speaker 1:

Well, you know who it is. It's your girl, lady Alma, and if you're interested in any of my music, you can find me on Amazon, title, itunes and all musical media platforms. And to find me on the social media is the Lady Alma Instagram, the Lady Alma Facebook, the Lady Alma Twitter, and if you want to know further about the lady, you can go on my website at wwwtheladyalmacom.

Speaker 2:

And I like to. I like to do websites. So I was up there. I was like, when you saw my love, I was like oh, I read that.

Speaker 1:

Yes, yes, yeah.

Speaker 2:

You know you definitely astound to be right here with you, know, and I really hope everybody take the time to get this story. You know, and we're going to be live at all 29 podcast platforms, or all the boys, so you know, you're going to be able to hear this lady Alma story, all different types of ways. And you know the video will be out real soon. So you know, I can't wait to get you to come back again. We're going to go. God, do a follow up. Oh, you know and let everybody know.

Speaker 2:

Let everybody know right now, because even though they're going to pre-watch it, they're going to watch it, so then they'll be ready for it.

Speaker 1:

Everybody know that you bought where you bought to be performing it I was getting ready to tell you this family I need you guys down at our Juneteenth at the Cherry Street Pier. That is the 17th, is that correct? It's the 17th on Delaware Avenue. It's a free entry. It's also our first annual black wine tastings, so all of the wineries that will be there are black owned and that's $15. It's free to enter. If you want to be a part of the wine tasting, you just get $15. And that's for a great cause. So please, if you're not doing anything, come on out on Saturday June sorry, june 17th from noon on out to the Cherry Street Pier, and so if you miss that the next day, I'll be up West Philly stand up. I'll be up at 52nd Street near our Malcolm.

Speaker 1:

X park, but I'm only doing the one performance, one song. I want you to think I'm doing a whole performance for television. Your girl's going to be on TV, so come on out, shake my hand. At least get a chance to meet who I am. So, malcolm X park, the 18th of June, and that's Sunday, celebrating Juneteenth, and it's also Black Music Month. So happy Black Music Month to you. Yeah, happy Black Music.

Speaker 2:

Month. So we're going to have any Black Music Month yeah.

Speaker 1:

And. Athena, our freedom thinker, there's a red hat. I won't make them there, but yeah, oh, yeah, yeah, a lot of our Black kids and queens came from there.

Speaker 2:

Yes, yes, yes, and they became game changers. Yes, they did. Yes, I see why you were games changers, you and you was a little joke, but, lady Alma, I really appreciate you for being up here once more time.

Speaker 1:

Thank you, baby.

Speaker 2:

I appreciate you, you family, you know thank you. You want to let them know what songs is out right now as well.

Speaker 1:

Oh yes, right now I have a song out with my brother in music, dj, rob Payne. It's called Love Right Now and you can find that on Beat. Is that Beatport, on Beatport.

Speaker 2:

Oh, that means I can get it. I'm a DJ, I can go right to Beatport.

Speaker 1:

And Bandcamp for, you know, for our tech savvy, computer savvy folk, just go in there and listen to Love Right Now.

Speaker 2:

All you DJs go to Beatport right now. Djs, coalition DJs, core DJs go right now to Beatport and download Love Right Now, right now. Not tomorrow, but right now, right now.

Speaker 1:

Not later.

Speaker 2:

Or right now. Thank you, baby, thank you, hey guys.

In-Studio Creativity and Connecting With Fans
Sadie Amma's Music Career
Lady Alma's Emotion and Fan Connection
The Impact of Music on Communities
Influences and Staying True to Yourself
Admiration and Music Promotion
"Promoting a New Song on Beatport"