The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
Join Mark Kilens, the co-founder of TACK, and me in discussing
"People first Go-To-Market."
Here, Mark discusses:
1. Importance of building relationships and partnerships with customers.
2. Role of technology and data in people First go-to-market
3. Community-led growth
4. The potential impact of AI on go-to-market strategies and more.
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Every Tuesday: 11.30 A.M E.S.T
