B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Social Media Can Build Trust In The Financial Services Sector With Yoni Shapira From Fidelity International
According to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking?
86% of financial publication readers say it’s important for business leaders to use social media and they trust leaders who use social media more than those who don’t by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact's CEO Sarah Goodall and Financial Digital Marketing Manager at Fidelity International, Yoni Shapira, to learn how social media can build trust in the financial services sector. We'll be discussing:
- The challenges of managing social across multiple languages and cultures.
- Fidelity International's journey with social selling and how it's evolved.
- Aspirations of where social and digital will go next in financial services.
- How employee advocacy can help build trust, especially for industries where trust may be low.
