Build Your Own Fairytale

Lana Schupbach’s Path From Producing Morning Talk Shows to Producing Her Own Dreams

Season 3 Episode 94

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0:00 | 31:34

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Lana Schupbach’s career in network TV spanned nearly two decades, including producing the Today Show on NBC, five Daytime Emmy nominations and a legacy of crafting captivating content for broadcast and digital platforms. However, as the pandemic reshaped perspectives and priorities, Lana found herself reevaluating her path.

In this episode, Lana shares candidly about her decision to step away from what once was her dream and embark on a new adventure. Despite achieving significant professional milestones, Lana discovered a newfound passion for life at home and felt entrepreneurship would be better suited for her career; leading her to launch her own media consulting firm, Autumn Lane Productions.

We delve into Lana's experience navigating the challenges and exhilarations of pursuing new dreams while balancing the responsibilities of motherhood. Lana emphasizes the importance of embracing change, fostering a growth mindset, and being open to new opportunities, even in uncertain times.

Throughout our conversation, Lana offers valuable insights on networking with authenticity, building meaningful connections, and leveraging personal passions to fuel career fulfillment. 

Tune in to this episode to hear her journey of career reinvention, along with actionable tips and inspiration.

Connect with Lana at AutumnLaneProductions.com or follow her on Instagram at AutumnLane.Productions and LanaSchup_Acts

If you’ve ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what’s working, what’s fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.