It's a Niche Podcast
What if niching could set you free rather than box you in?
It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
Each week you can expect timeless principles, perspectives and lessons in niching. Plus stories of real entrepreneurs on their niching adventure.
Let’s get past niching and on to doing what you love most.
To learn more visit www.itsaniche.ca
It's a Niche Podcast
Contextual Blindness & One-Size-Fits-All Marketing Ep. 05
In this eye-opening episode, we delve into the concept of "Contextual Blindness" in marketing and its profound impact on the way we connect with our audience.
Discover how mainstream marketing often overlooks individual context, leading to an imbalance in the power dynamic between business owner and client/customer. And instead explore a more authentic and trust-based approach to marketing, where providing context empowers your audience to make informed decisions.
If you've ever felt hesitant about marketing, this episode offers a fresh perspective that can transform your approach. Don't miss it!
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If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca