Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles.
In today's discussion:
Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team.
In today's discussion:
Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!
In today's discussion:
Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!
In today's discussion:
Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book
Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates
Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.
In today's discussion:
This episode is Ad free thanks to Vrtly! Sign up at the link below.
Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners
We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors.
During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.
In today's discussion:
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you.
In today's discussion:
Microneedling RF Course
New content going live on Thursday, September, 26
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC
Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!
In today's discussion:
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one.
In today's discussion:
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training
NOMINATE A CLINIC
In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.
In today's discussion:
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.
In today's discussion:
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings
NOMINATE A CLINIC
Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!
Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!
Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com.
Questions:
Nominate Clinics To Watch/Providers To Watch
Register for Virtual Immersion
We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one!
In today's discussion:
Clinics To Watch:
CONGRATULATIONS, ASHLEY SLATER!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
HALO Training
BBL Training
Moxi Training
Sculptra Training
Velez Masks
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion
Don't forget to enter for your chance to win:
The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here.
Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024.
In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.
Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting.
863 people entered the giveaway—over 200 were totally new to AesthetiCare!
Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships
Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients
$161K were generated between two locations with the special
Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)
Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)
Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course
Training:
Take advantage of slow times to pull your team into training.
Ask what they want to learn or need support with.
Work on new devices/technology in preparation for the next laser season
Resources: Online E-courses, In-Person Training, Virtual Training, Group Training
Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon...
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?
Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community.
In today's discussion:
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses
In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!
In today's discussion:
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.
In today's discussion:
Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!
The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment.
Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.
In today's discussion:
Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training
Kathy welcomes AesthetiCare team member and aesthetician, Sammy Williams to the podcast. They talk about the challenges and triumphs of navigating aesthetics post-undergrad such as finding your footing as a young provider in the field, focusing on overcoming doubts and instilling confidence while treating older clients. Sammy shares her experiences in creating meaningful connections with clients and how she has forged a path for herself at AesthetiCare to becoming an outstanding provider in the field.
In today's discussion:
Links from the episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Moxi Fractional Laser
Microneedling RF
AesthetiCare Medspa
NOMINATE A CLINIC TO WATCH
Ad Links:
MINT Online E-courses
Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.
In today's discussion:
Links in this episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Skintuition Podcast
The Business of Plastic Surgery (Publisher or Amazon)
Allegro Medspa
Plastic Surgery Associates
NOMINATE FOR CLINICS TO WATCH
Ad Links:
Clinics to Watch
MINT Online E-courses
Tuesday Training
Virtual Immersion
Management & Marketing Training
Today, we delve into the nuances of treating Fitzpatrick Types IV-VI, navigating the complexities of treating melanin-rich skin. From a basic understanding of Selective Photothermolysis to treatments that are generally safe for higher Fitz types, Kathy covers what you need to know to get those effective treatments while ensuring your client is safe and comfortable. Additionally, we guide you through essential considerations when purchasing devices, emphasizing the importance of seeking feedback from other clinics.
In today's discussion:
Clinics To Watch:
CONGRATULATIONS, PURE 111!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Velez Masks
AesthetiCare
Moxi Training
HALO Training
Microneedling RF
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
We're thrilled to have a special guest, Dr. Beth Hagberg, sharing her remarkable journey in aesthetics. Dr. Hagberg, from Skin Rejuvenation Clinic, brings a wealth of experience from her transition from family medicine to running a highly successful clinic. She discusses the evolution of popular treatments, navigating industry changes, and her invaluable insights gained over years in the field—she even shares what got her this far! Join us for insights from a leading figure in the world of aesthetics!
In today's discussion:
Links from the episode:
How To Win Friends and Influence People
BBL Training
Neurotoxins Training
Dermal Filler Training
Advanced Injectables Training
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Management & Marketing Training