Loyalty Out Loud
The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Loyalty Out Loud will tackle a different topic with new guests every episode, digging into the industry's past or shooting into its future at any minute.
Loyalty Out Loud
Loyalty Out Loud | Episode 4 | Don Smith and Strategy
In our last episode, Joe spoke with Bill Swift about the Brierley acquisition and how it has set up Capillary to become the best loyalty solutions provider globally. This month, Joe sits down with Don Smith, Capillary’s Global Consulting Officer & CMO (US/Europe), as he elaborates on the benefits of this best-in-class combination of the two companies.
Tune in as Don discusses the importance of emotional loyalty and how the Brierley Loyalty Quotient (BLQ) is the industry-leading, patented solution that truly measures emotional loyalty and provides actionable strategies to enhance emotional involvement and profitability. As always, Don shares his expertise on everything loyalty while also providing listeners with some laughs!