E21 - Ilan Missulawin | Show value early to the people who have intent

In this episode, I get to speak with Ilan Missulawin. 

Ilan is the founder of Clicksease (acquired by Cheq) and LiteSite, a marketing expert, and a coffee lover.

He is now helping other startups and mature companies move from enterprise sales to a more automated, intent-based, zero-touch model. He is also married to Liat and is the father of Daniella and Adam, living a digital nomad lifestyle in Thailand.

Where to reach our guest:

LinkedIn : linkedin.com/in/missulawin

Website: https://litesite.com/ (Company)

Valuable Takeaways:

• Go for the high-intent users first and show them value before your competitors.
• Focus on long tail keywords, even if the volume is low.
• Convert your product values into keywords people are searching for in Google.
• Use fear as an activator in messaging and creativity. 
• The pricing page should be educational and simple. 
• Funnel hacking competitors can help optimize your own funnel.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

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