E23 - Efrat Fenigson | A CMO's Guide to Crisis Navigation

Efrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear.
 
Efrat is a co-founder of G-CMO Forum, a community of Israel’s top CMOs from global companies, and during her career, she served as CMO & Marketing lead of companies such as Mindspace, Airobotics, Viaccess-Orca and more.
 
Efrat was featured as one of Israel’s 2022 top tech leaders by The Wall Street Journal, one of StartIsrael’s 2021 most promising marketing leaders focused on social impact, and awarded “CMO of the year” for 2019 by  Geektime magazine.
 
She has 70K followers on her independent media channels, writes for Bereshit newspaper, and hosts a Podcast called “Flattening the Curve”. Efrat holds a bachelor’s degree in computer science from Monash University in Melbourne, Australia.

Efrat's Linkedin profile: https://www.linkedin.com/in/efrat/

The international conference for branding start-up companies: https://brandacademy.co.il/show/

Generative AI Course: https://www.g-cmo.com/ai-course-2/ 

Valuable Takeaways:

• Leverage the voice of the customer to increase reach and awareness at low costs.
• CMOs should mix high-budget activities such as PPC and trade shows with high ROI channels such as organic social, direct mail, personal LinkedIn outreach, etc.
• Manage stress levels by Listening to your inner conversation and don't hesitate to get help and support from your peers and managers.

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