The Small But Mighty Marketing Podcast

Alignment, Accountability, and Agency Responsibility

July 03, 2024 Josh Becerra & Shinhee Son Season 4 Episode 2
Alignment, Accountability, and Agency Responsibility
The Small But Mighty Marketing Podcast
More Info
The Small But Mighty Marketing Podcast
Alignment, Accountability, and Agency Responsibility
Jul 03, 2024 Season 4 Episode 2
Josh Becerra & Shinhee Son

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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Show Notes

Send us a Text Message.

In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.