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Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, 

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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

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Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.

This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.

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Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
- With limited resources, efficiency is key.
- If they prefer chatting on the phone; give them a call. Tailor your communication.
- Be a good human.

Chapters:
00:00 Terra Fletcher Introduction
01:23 Terra's Career Path and Fractional CMO Work
06:34 Challenges of Executing Marketing with Limited Resources
08:25 Communicating with Leadership and Demonstrating Marketing's Value
10:37 Collaboration between Marketing and Sales
14:17 Working with External Vendors
23:24 Thought Leaders Terra Follows

#marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources

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Full Interview and Transcript: 
Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations.

Discover valuable insights on team dynamics, problem avoidance, and customer retention strategies tailored for the evolving business landscape of 2024. Plus, unlock recommendations for must-read books and podcasts to sharpen your marketing skills. Tune in now for essential tips and trends shaping the working era of 2024!

 #CustomerRetention #MarketingExpert #PodcastForMarketers #2024Trends #GenerationsAtWork #MarketingResources 

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Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.

Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need for marketing leadership and a sharing her approach for an initial assessment of marketing needs. Some key takeaways:

• Focus on the customer journey and provide value at every stage.
• Look at marketing holistically; it touches every part of an organization
• When hiring a fractional CMO, look for marketing leadership and industry expertise.

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Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/

In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.

Wendy shares her criteria for selecting external partners, highlighting the need for transparency, direct access to technical resources, and a flexible, agile approach. Throughout the interview, she continuously reflects back on this idea of business relationship alignment and how it's brought her so much success both internally and externally. Plus:

- How to select external partners with transparency and collaboration
- Building a marketing structure and getting technology implementation buy-in from organization leaders
- Streamlining design processes and blogging tasks: How Wendy is using AI

#leadershipinsights #partnership #aligning #leadershipskills 

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Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/
In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. 

Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provoking discussions on leadership, marketing in uncertain times, and the role of AI in the industry. 

Gain valuable tips for marketers and business leaders alike! Don't miss out on this engaging conversation filled with practical advice and real-world experiences. Subscribe for more insightful discussions and stay updated with the latest trends in the marketing landscape. 
#marketingpodcast #businessgrowth #leadershipinsights  #globalmarketing  #podcastinterview 

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Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/

Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles."

The discussion extends to team management intricacies, the post-pandemic virtual work landscape, and addressing workplace PTSD challenges. As a CMO, Jones offers profound insights into cultivating a failure-centric learning culture and the pivotal role of marketing in organizational influence. Key topics include:

• Balancing Micromanagement and Empowerment
• CMO Longevity: Tips, Tricks, and Mistakes in Marketing Careers
• Leadership Learning Resources: Jennifer's Book and Resource Recommendations
  
  Explore Jones' wisdom on effective leadership, workplace culture, and navigating change, enriching this insightful interview.

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In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement, regardless of team size or budget..

HOW I WORK, EPISODE 52 WITH HEATHER BOSCHKE

This episode is an illuminating exploration of her path to discovering the power of alignment and the importance of acknowledging what truly ignites your passion. Heather Boschke's journey from corporate marketing to entrepreneurship is a captivating narrative of self-discovery and aligning life's choices with personal values. Her experience exemplifies how entrepreneurship can be a powerful path to freedom, fulfillment, and the pursuit of what truly sets one's soul on fire. It's a story that resonates with anyone seeking a more purposeful and authentic life. Plus:

- The Lightbulb Moment: What pushed her to make the career transition
- A Journey of Self Discovery: Acknowledging patterns and confronting imposter syndrome
- Freedom as a Guiding Value: The focus on having more time, peace, and freedom

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In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episode, Colleen shares profound insights highlighting the transformative impact of leveraging individual strengths and cultivating robust relationships to attain business excellence.

Colleen's expertise primarily revolves around B2B technology brands, emphasizing the profound significance of blending innovation, personal growth, and a clear sense of purpose. Her experiences have shaped a unique approach to navigating the business world, fostering a fusion of creativity and strategy.

The episode goes beyond Colleen's personal journey, offering valuable takeaways for listeners, including discussions on the synergy between passion and career. Colleen explores the power of pursuing one's interests and the concept of building a second brain, a pioneering approach to knowledge management. Additionally, she delves into the crucial topic of navigating uncertainty and adversity by prioritizing mental and physical health, illuminating the path to holistic well-being.

If you're eager to uncover the secrets to success in strategic marketing, growth leadership, and thriving within the B2B technology landscape, this episode is a must-listen. Colleen Kranz's unique perspective and profound insights will inspire, educate, and empower you to reach new heights in your professional journey. Join us on this captivating exploration of business excellence.

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Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability.

Discover Key Takeaways:
- How Susan's early experiences in retail management shaped her approach to customer service and team leadership
- Insights into Susan's journey from fast food to retail management and, ultimately, her career in corporate America
- The importance of building strong relationships with customers and the impact it can have on business success
- Susan's transition to entrepreneurship and her intrapreneur role spearheading new divisions within organizations.
- The significance of effective communication, collaboration, and understanding individual strengths within a team.

Join us for this insightful conversation that delves into business growth and leadership, offering valuable lessons that you can apply to your endeavors.

Don't forget to explore our channel for more enriching content!

#businessgrowth #marketingstrategy #joshbecerra

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Full blog and podcast: https://hubs.la/Q01N4jJ40

In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and Asia Pacific, which exposed her to diverse cultures and taught her valuable leadership lessons.

One pivotal moment in her career occurred during a chance encounter with 3M's CEO in a stairwell, which left a lasting impact on Dena. The CEO's genuine interest in her growth and development ignited her passion for inspiring action and helping others achieve their goals.

The conversation turns to servant leadership and conscious leadership, which are fundamental to Keystone Group's culture. Dena explains how these principles focus on empathy, emotional intelligence, self-awareness, and the importance of leading with purpose. She emphasizes the significance of leaders understanding their "personal why" and surrounding themselves with a complementary team to achieve their goals. 

Dena and Josh explore the evolving relationship between sales and marketing within organizations. They discuss the trend of some leaders believing marketing should report to sales due to their increasing alignment in revenue generation. While acknowledging the importance of collaboration, they stress both functions' unique strategies and capabilities and the need to harmonize their efforts by understanding the customer journey.

Plus:
- Servant leadership: Empathy and emotional intelligence, hiring to augment gaps, and leading culture
- The common relationship trend between sales and marketing teams
- Advice for leaders facing challenges, change, and uncertainty

"We're all different in how we lead and why we want to be leaders, so it's reminding ourselves of our own personal why. Why are we in the position that we're in? What inspires us? How did we get here?"

This episode offers valuable insights for leaders, aspiring entrepreneurs, and anyone interested in leadership development, organizational culture, and the dynamic interplay between sales and marketing in today's business landscape. Don't miss this opportunity to gain wisdom from Dena Mayne's remarkable journey and expertise.

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In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving business success. Her story and advice are truly inspiring for entrepreneurs looking to succeed in the online business world, starting a small business, and gaining finance tips, career tips, and work hacks. She also shares valuable insights into money management and career management, as well as strategies for managing business and turning debt to millions. Jeanne's journey is particularly encouraging for women in business and those seeking guidance from a career coach specializing in coaching success, online coaching, and online business.

Discover how Jeanne overcame her initial challenges, honed her skills across platforms like Facebook, LinkedIn, and Instagram, and developed a mindset that played a pivotal role in her success. Jeanne’s story underscores the significance of mindset and business strategy working hand in hand and serves as an inspiration for those looking to thrive in the ever-evolving world of online business. Plus:

- Mindset Magic: Unleashing success with the right mindset and strategy in the digital realm
- Building genuine connections for business growth with soul-to-soul connection
- Meisner Technique, where acting meets relational marketing in business intelligence?

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Full Blog: https://augurian.com/blog/how-i-work-greg-sax/

Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organization), Greg has transformed the landscape of real estate transactions through data standards and efficient processes.

Join us as we delve deep into Greg's remarkable journey, from the pre-internet era to the tech-centric present. Discover how he navigated the early days of the internet, harnessed the power of information, and contributed to groundbreaking developments like Gopher and HTML. Greg's insights are a testament to the endless possibilities when you stay open to new adventures and emerging technologies.

Explore the dynamics of real estate growth, co-opetition, international expansion, and the fascinating interplay of various personalities within the industry. Greg's wisdom and experience are an invaluable guide for anyone seeking success in real estate or the tech world.

Get ready for an enlightening conversation that uncovers the strategies, challenges, and triumphs behind real estate growth and standards. This interview is a testament to the power of curiosity, cooperation, and innovation.

#realestategrowth #podcastinterview #saas #growthmanager #techleaders 

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Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environment protection and agribusiness insights.

🌐 EarthDaily Agro: Empowering Change with Space Technology
Learn how EarthDaily Agro's innovative SaaS software, backed by high-quality satellite data, offers transformative geospatial analytics for diverse industries. From #agriculture and forestry to policy-making, their Earth Observation platform provides real-time insights to support informed decision-making.

🌿 Social Responsibility & Humanitarian Relief Efforts
EarthDaily Agro goes beyond its tech prowess, engaging in impactful humanitarian relief efforts like Farmerhood in Ukraine. Witness how they demonstrate #socialresponsibility by aiding farmers affected by war, contributing to environmental protection, and creating a positive impact on the Earth.

💼 Navigating Agribusiness with Account-Based Marketing
Andrew Mullin reveals the exciting challenges of marketing EarthDaily Agro's platform to diverse industries. Uncover the power of account-based marketing in delivering tailored messages to different sectors, driving adoption, and empowering agribusinesses worldwide.

🌎 EarthDaily Agro: A Game-Changer for Agriculture
Experience how EarthDaily Agro's geospatial technology revolutionizes the agricultural sector, providing planetary insights for agribusinesses, commodity traders, insurers, and governments. Witness how Earth Observation data contributes to sustainability and growth in the #agro industry.

🎙️ Hosted by Josh Becerra from Augurian
In this 'How I Work' episode, Josh Becerra, founder of Augurian, delves into the intriguing world of space, science, and technology with Andrew Mullin, unraveling the fascinating journey of EarthDaily Agro.

🔬 Unlock the Future of Earth Observation & Geospatial Analytics
Discover the immense possibilities of space technology and its role in shaping our world with EarthDaily. Join us on this thought-provoking journey of innovation, sustainability, and the boundless wonders of the cosmos.

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Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/

In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various aspects of professional life, including personal branding, trust-building, and performance. 

Gain valuable insights into the importance of social skills, management training, and leadership development in cultivating emotional intelligence. This engaging discussion sheds light on the significance of understanding and managing emotions at work, and the benefits of leading with EQ. If you're looking to enhance your career skills and effectively navigate the workplace dynamics, this video is a must-watch. Learn practical strategies and techniques for harnessing emotional intelligence and leading with authenticity. Don't miss out on the opportunity to gain a deeper understanding of emotional intelligence in the workplace. Watch this video now and unlock the power of EQ for professional success.

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Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/

In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under three years. She discusses the challenges she faced and the decisions that led her to merge with Hite Digital.

They dive into topics such as the importance of finding the right business partner, the benefits and drawbacks of niching in the agency industry, and the significance of building a positive company culture. Molly emphasizes the value of leading with kindness, maintaining open communication, and creating a work-life balance for her team. She also highlights the role of mental health in the entrepreneurial journey and the importance of seeking support and avoiding the comparison trap on social media.

If you're an entrepreneur or aspiring to start your own business, this episode is packed with valuable insights and advice from Molly, an experienced entrepreneur and digital marketing expert. Tune in for motivation, tips on scaling your business, and a discussion on the challenges and rewards of entrepreneurship.

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Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, and overall well-being.

Dr. Ritter shares his valuable insights on how to change your mindset and break free from the cycle of feeling unhappy at work. He emphasizes the importance of self-leadership and career advice at different stages of your professional journey. Discover the three pillars of self-leadership: clarity, confidence, and control, and how they can empower you to take charge of your career.

We explore the detrimental effects of burnout, boredom, and stress on your mental health and provide practical strategies on how to manage these challenges in the workplace. Find out how to cultivate a positive attitude at work and maintain a healthy work-life balance.

Join us as we discuss the significance of finding meaning and fulfillment in your career and explore the role of happiness meditation and a can-do attitude in creating a positive workplace environment. Learn how to nurture your work passion and prioritize your own well-being while excelling professionally.

If you're ready to embrace a positive attitude at the workplace, seek career advice, and develop self-leadership skills to create a fulfilling and successful career, this episode is for you. Don't miss out on actionable strategies and valuable insights that will transform your work life. Subscribe now and unlock the key to unlocking your true potential.

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Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023. 

• Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara. 
• Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover essential tools for copywriters. 
• Dive into the fascinating intersection of AI and copywriting, and uncover how to become a successful copywriter. 

Whether you're a marketer, aspiring writer, or business owner, this interview provides actionable advice and valuable strategies to captivate your audience with compelling copy.

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Full blog and transcript:
Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of experience in the recruiting industry, Steven shares his valuable perspectives on the challenges and opportunities in this ever-evolving field.

In this episode, Steven takes us on a journey through the transformative power of technology, specifically AI, in the recruitment process. Discover the importance of embracing innovative strategies to attract and retain top talent in today's digital landscape amidst concerns about AI job replacement and displacement. Gain unique insights into the shifting job market, economy, and technology trends that are shaping our world in 2023, including what jobs will be replaced by robots and lost to AI.

Here are some captivating highlights from our conversation:

• Unveiling the jobs at risk as AI advances and understanding what jobs will be replaced by AI
• How job boards have shifted over the past 5-10 years
• Steven's intriguing product development philosophy: Bubble gum, baling wire, and bandaids, which addresses the challenges posed by AI job displacement and recruiting in 2023
• Exploring the 2023 macro conditions with a staggering statistic: two job openings for every job seeker, shedding light on the changing landscape as AI takes over and the economy changes

Don't miss out on this insightful and thought-provoking episode, where we discuss the rise of AI, its impact on jobs, and the economy in 2023. Join us as we navigate the ever-changing landscape and uncover strategies to thrive in the age of AI.

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Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.

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Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle! 

In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares tips and tools for improving your workflow and achieving startup success. Whether experienced in web dev or a new SaaS founder, this video has something for everyone. Don't miss out on these valuable insights, and start optimizing your productivity today!

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Full transcript and blog
Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023.

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Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus:

• What is Micro-Content: Tactical, Practical, and Philosophical
• How do you choose the right pieces of micro-content for your video marketing
• Everyone has a podcast these days - how do you make your podcast stand out and succeed?

Get the full transcript and blog 

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