Using Social Channels to Create Connections With Tamany Hall

This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.

Tamany joins Reggie and Genie from RPR (Realtors Property Resource) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results.

Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives.

Towards the end, the show switches gears to discuss Threads–the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing.

Don't miss this month’s Decoding Real Estate with guest Tamany Hall!

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. 

And be sure to check out these helpful and relevant links:

• The Simple Touches
• Single Property Website CANVA Template
• Tamany Hall/The Simple Touches Instagram
• Realtors Property Resource
• RPR Canva Templates

Transcript

Unknown: 0:00

decoding Real Estate?

Reggie Nicolay: 2:32

Hello Tamany, welcome to the show.

Tamany Hall: 2:35

Hi, thank you for having me.

Reggie Nicolay: 2:36

Yes. We're really excited about this episode. You know, when I was doing a little research on you, I saw your background and it's it's wild, the parallels between my wife and you, you know, she was a teacher kind of grew up in a real estate family. But I saw some of those elements. And I'm just curious, you know, it's a unique mix. What got you into the real estate industry and actually helping agents with their social media challenges?

Tamany Hall: 3:02

Yeah, it's been a journey. What did your wife teach?

Reggie Nicolay: 3:05

So she was second grade, and it was okay. Yeah. So and it was actually sometimes is the mixed first and second grade. Yeah. Trying.

Tamany Hall: 3:13

Yeah. I'm a firm believer that teachers can be successful at literally any career because you learn so much about so much. Yeah, I grew up around real estate. I literally my first job, I got paid $5 an hour to put address labels on mailers for my parents. I was Easter Bunny, one year, we went door knocking all the time. So like I just grew up around it. And my parents were agents turn brokers. So they brought Keller Williams to Northern California. So I was a part of the grand opening. And I would my very first like job job was receptionist there. So I just had a lot of experience and knowledge around real estate and specifically real estate marketing, because that's where they would pull me my brother into help. And, but, you know, I was stubborn, and I was like, No, I want to be a teacher. So I went to school, I got a math degree and a secondary teaching credential and taught for about six years. Four of those were overseas in Bogota, Colombia. And while I was over there, my dad unfortunately got diagnosed with Lou Gehrig's disease, which is also known as ALS and was essentially 100% disabled and so I'm the only single kiddo. So I decided to move back home and help my mom and tried to do a nine to five and was like, nope. And throughout that journey, I mean, you know, I got reconnected attempt at my brothers. He was doing like the books for Keller Williams in Sacramento, California. And they needed a temp for the front desk. I was like, Well, I did that a long time ago. I'll just hop in and do it. When I was there. I just I noticed this need for like ala carte marketing support for agents, you know, depending on your brokerage or whatever. It depends, it depends on what actual support you have, and a lot of agents don't have And so that's kind of I started when I started my business. I started with like logo design, business card design, but I'm my father's daughter, I'm very entrepreneurial and quickly realized you can't scale that. And so when I was teaching because I was going what broke according to my standards, I was doing a side business and marketing on Instagram. So I kind of just, like, merged all of my backgrounds together and made my business as simple touches.

Reggie Nicolay: 5:28

I love that story. Yeah.

Genie Willett: 5:30

I love that. Obviously, you yourself have found success on Instagram. That's actually how we found you. So what are your thoughts on how realtors can capitalize on Instagram specifically to consistently generate those quality leads?

Tamany Hall: 5:46

Yeah, so like me, myself, I'm not a salesperson, I'm, I kind of consider myself an ambivert. So like half introverted, have extroverted and the reason that I do well on on Instagram specifically, is that by the time they reach out to me, they're already warm leads, because they've been watching me, you know, I'm a teacher. So like, I really dive into the educational content, because that's where that's my jam, but everyone's jam is different. And I think that's what's so awesome about social media, is you get to do what you want to do with it, you know, having the systems in place. So especially like millennials, and younger, we would prefer to do everything click, click, click versus calling, calling you up, and like, Hey, can I set an appointment with you. So having that stuff set up the Lincoln bio is like your number one lead generation place. And that's usually where I start with my coaching clients is like, hey, let's look at your LinkedIn bio, and how many clicks until I can actually give you my email. And if it's more than, like, two, something's wrong. One is preferable. But you know, the consistency and the contents of like that, I know a lot of people focus on follower count, and reach and stuff like that. But actually, having a large following, that's not super engaged with your content is worse than having a smaller following that is super engaged with your content. So being really clear with like, what your who your target audiences, what your niche is, creating content around that will help you be more successful on getting the reach that you want on Instagram.

Reggie Nicolay: 7:11

You know, I've got to say what you just mentioned, is, as Jeanne was alluding to, it's really what caught our attention about you, you were very consistent, you're creating a lot of content, and you were always in our feet. So you know, given that now, let's let's talk to our audience, realtors, what should they be sharing on Instagram that can drive engagement and attract those leads?

Tamany Hall: 7:30

Yeah, it's funny, because usually, my clients that are not converting off of Instagram are posting 100%, about real estate. And that's the problem. So I typically recommend, I mean, this is kind of like a starter package, you know, as you get going, you can adjust whatever. But I typically recommend, you know, you have your content bucket of social proof. So that's like, you're just listed just sold House tours, blah, blah, blah, that stuff is not going to go viral. Because honestly, it's boring. But it's important because it shows that you're doing the deal. You know, you're you're working, you know what you're doing. In order to get that stuff to get the good reach, you have to have the other content buckets doing well. And so I find a lot of my clients focus so hard on that social proof stuff. And then nothing comes of it and they get frustrated. So the other buckets that I recommend, typically, one is a community bucket. So whether that's like promoting small businesses in the community, and when you do that, and this is how I recommend doing it, is going and experiencing their business, creating a reel, basically hyping them up. And then when you go to post it, you're gonna hit tag people, but you're not going to tag them, you're going to invite them as a collaborator. And they can say no, and if they say, No, it just defaults to a tag. But if they say yes, then your face is now also on their profile, doubling your reach. Right, and you guys will have the same target audience. So when when. So yeah, yeah, so that's like, I highly recommend and then you're out in the community, you're making b2b connections, you can like, promote their business with a little coupon card, and you're welcome back. Like whatever you there's so many opportunities there. But there are not many agents on Instagram actually going out into the community. Because the what is to be a community resource that hasn't changed the how has changed. And so how we're now doing that with short form video across multiple platforms. So that's the second bucket is my favorite bucket. You can also do you know, like neighborhood tours, or, like if you're, if you do a lot of relocating from out of state and stuff like that, you can break down the different neighborhoods and like live here if this or whatever. And then the third bucket education, you know, but when I say education, I want to be careful because you don't need to teach people how to do your job, because that's So, while you're there, as their realtor, or agent, so you need to educate them on the decisions that they're going to have to make. Right? So like, where do I want to live? What is important to me and a house, things like that you're not teaching them how to write an offer, because that's what you're gonna do. And then the other two buckets are going to be specific to you non real estate related. So it could be hobbies, it could be if you're like, really into Pilates post about Pilates, you're gonna find your people you're gonna, you know, people that you can relate to, if you're a family person post about your kiddos kiddos are so fun, because they get so much engagement. Everyone's like, Ooh, cute babies, like if you're a foodie, you post your food, I mean, it, the idea is that they're gonna fall in love with you, and then they're gonna, they're gonna recognize you top of mind that you're a realtor. So when they are ready, they're gonna be like, Oh, I like this person, I want to meet them, I want to work with them.

Genie Willett: 10:56

I love that. I think so often, it gets overlooked when you're talking about building your social media sphere, that it isn't about your follower count. And I feel like you're the first person I really heard say that, and particularly as a realtor, your your sphere is going to be relatively small, right? You're only serving one community, that's the people you want in that group. You don't need 100,000 followers for your, your leads. Right?

Tamany Hall: 11:23

Exactly. I and you said it perfectly. I mean, you're a local business, you're trying to get local followers. And I say this a lot to one time I was at a training and they were introducing me, they're like, Oh, she has so many followers. And I'm like, I don't really care about that. What I'm proudest of is I've created a space for agents to come and feel safe enough to ask questions, and get help, because where else are they going to go?

Genie Willett: 11:55

Well, that leads me right into Do you have any success success stories you can share? Where realtors use their Instagram or other social media strategies to grow their business? Oh, absolutely.

Tamany Hall: 12:08

So I have to come to mind. I mean, I have a subscription service called Social Simplicity. It's my highest ROI program. And essentially, I do all the research as far as like, finding the trends or thinking the thinking of the ideas or finding the trending audio for the agents to use. And this serves a couple purposes. One, it's coming from me and I've worked on this for years and years. So like I understand what is going to perform well and what isn't, so that you get the expertise behind it, too, you save time, obviously in three, you're saving your algorithm, because every time you go on your search bar and go reel to reel ideas, or like funny realtor content, you're telling the algorithm that you want to see more realtor content, which is not what you want to see you want your feed to be full of potential clients, which is local adults. So every time you go on search, you're messing that up and you're confusing algorithm. So then for me, my target audience is real estate agents. So it just makes sense for me to be doing that work. But anyways, so we have agents in there who, all ages, I think one of my oldest is in her 60s. And she she was on her call the other day. And we were I was like telling them how to check their insights and stuff so they can make educated decisions moving forward. And she's like, my engagement is up 1000. And she's like, is that good? Like, oh, it's amazing. So just incorporating short form video correctly, you're gonna see a huge growth just because that's how the algorithm is right now. Another one I have is I'm really big on Canva. Canva is my best friend. It's super user friendly. I used it when I was a teacher, I use it now. And one of my favorite ways to use Canva as a realtor is creating a listing landing page. So because you can now post publish Canva designs to the web, and then share via a URL. And then within that there's a lot of interactive stuff you can do, you can have an interactive Google Map embedded on the listing landing page you can have, you can have the link to where and if you go to my Instagram, I have tutorials on all of this. But there's a link where you can click on it. And then it automatically dials your phone number. There's a way to embed a Google Form to add a lead capture. So there's lots of tools you can use, and I just had. She's not my client, but we did a summit together. And I gave away that as a freebie and she used it on this open house of this kind of unique house. And she said a buyer came through, asked for a flyer she had she had a QR code, she scanned it, she shared that website with her agent, and they wrote an offer.

Reggie Nicolay: 14:51

Wow. I mean, that's as good as it gets. Right. So then which actually leads me into my next question because As you brought up insights, and obviously, if you're getting a deal, that's the best metric, but for the agents that maybe they're a little analytical or just want to know their progress, what advice do you have for them to, you know, track their progress or looking at insights?

Tamany Hall: 15:16

That's a great question. Because especially when I first this year, I lean into social media services specifically. And it's really hard to show ROI with social media marketing, because it's very rare that someone's going to be like, Hey, I saw a video X, and I'm pre approved helped me, right, right? Like, it's not going to look like that. And they're going to, they're going to creep on your content for a while, they're gonna like some stuff, they're gonna, you know, comment here and there, they're going to reply to your story about something non real estate related. And eventually, it's going to lead to a deal, but you don't know, you know, this is a content lead to this deal. That being said, we're talking about Instagram, specifically, Instagram, its algorithm is fueled by engagement. So engagement is the top thing that we track in my subscription service. You're aiming for likes, comments, shares, and saves. And the way that you do that best is one, knowing who your target audience is. But you know, if you're saying, If I asked you what's your real estate niche, and you tell me residential, you need to niche down more, you need to find a smaller target audience, because there's way too many residential, you know, deals out there, it's just not, it's not effective. But knowing your target audience, and then creating content that's actually going to help them. And the best way that I describe that is, so my target audience is a realtor, so or a real estate agent. So I've been creating audios for realtors to use to get leads. So for example, I'll create a an audio like, I'm a realtor in this area. I specialize in this, follow me for this kind of content with the intention of a real estate agent, using that audio, to create a video to generate leads. So you're creating content to help your ideal client and that's where you're gonna find the magic.

Genie Willett: 17:17

I love that. I mean, so I run our social media and, and it's a lot of work, right. And we know that realtors have pretty busy lives and adding social media to the mix is just like a small part of their business like most of their businesses making that deal, right. So what advice do you have about managing their time effectively, while still trying to ensure like a real presence on social?

Tamany Hall: 17:41

Absolutely. Number one concern I get, it's hard, right? Like, it's hard to be consistent. Oh, I have so many things I want to say about this. So consistency is gonna look different for everybody. And the nice thing is that the algorithm favors consistency, not necessarily like quantity. So if you can post once a week, great. But post once a week, every week, if you can post three times a week, great, but do it every week. So the algorithm prefers you do to this week to next week versus for this week, zero next week. Right? So it likes the consistency. That's why I always show up on your feed because I'm posting on a consistent schedule. And the algorithm likes that. As far as being busy, I always say social media marketing is a way to get more eyes on what you're already doing in your business. So 90% of the content that I make is something that I'm already working on and I'm just really quick gonna make a video about it or make a video explaining what I'm doing or making a video teaching you how to do it too. So thinking about it that way has been helpful for some of my clients. And then logistically, we just went through this with one of my coaching clients. If you're out and about and you you're like overwhelmed the idea of posting on Instagram, just get in the habit of filming five to 10 second, vertical video clips of stuff throughout your day. So that way when you go to sit down to make something you have stuff to choose from, okay. And stories is another great way to be consistent because every time we stories are so underrated in my opinion, because every time you post on stories, your little face gets pushed to the front and boom Your face is on your next clients phone. Like for free. Like that's crazy. So and hopping on like spreading out your stories to going like morning, afternoon evening that's gonna be better than doing like three back to back because then you can get pushed to the front three separate times.

Genie Willett: 20:00

Yeah, taking notes.

Tamany Hall: 20:02

And the nice thing about stories is 24 hours. So I use that for like the not super pretty stuff, right? Like, I don't have to go and like a pretty camera graphic for a story, I can literally hop on with no makeup. And people prefer that honestly, because it's real. And it's raw. It's the best way to nurture your following to because they get to know you. I mean, yesterday, I hopped on stories, I was like crying a little bit. And people like, loved it. They're like, Thank you for showing your genuine, whatever. And I was like, Yeah, I mean, it's real. Like, it's my life. Right? So stories is super underrated. But yeah, feed posts are where you're gonna get new followers. So being consistent with those and then templates is also really great. So Instagram has now has native templates inside of reels. And so you'll see it sometimes if you're scrolling, it'll say Use Template, there's like a little button. Or if you go plus, real, one of the options is template. Okay? Those are so easy to make a real because you're basically stealing the timing of someone else's video, and you're just dropping in your own video clips, I can make a reel in 30 seconds using a template, it's so fast. So just getting like acquainted with those kinds of things. And just getting in the habit of doing it. I know it's a new habit. And new habits are always like, oh, new habit. But it's free. And we don't know how long it's gonna be free either. So use it.

Reggie Nicolay: 21:28

Love the idea of the templates, that is so great, you know, being able to reverse engineer something so much easier than doing it yourself from scratch. We can attest to that, which maybe is a nice segue into another topic I want to talk to you today about in Canva because we've actually started using this tool, we used to be exclusively in Photoshop and Illustrator and you know, they're so hard to use comparatively. And they don't have a lot of these modern perks. So and I see you're using it you're teaching classes in it, let's talk about how Realtors should be using this tool to improve their social media marketing any tips?

Tamany Hall: 22:00

Oh god. I so many, I'm literally just finished a presentation that I'm going to be giving so I'm like fresh on my mind. So like I said, listing landing pages are one of my favorite ways because of all the reasons that I gave already. You can like all make like an ending reel. I call it an ending reel clip. But essentially it's a four second video size to Instagram reels and it has your logo and your headshot and your phone number on it. You put that at the end of your sorry, my cap. You put that at the end of your reels. And that's a really great way for brands to raise brand awareness. You can actually I mean obviously you can make your static posts your carousel posts within Canva. Make sure you have your brand kit set up with your colors and your headshots and your logos and stuff like that huge timesaver. If you don't have brand colors picked, pick those first. That's going to be a really easy way to get some cohesiveness on your feed for brand awareness as well. If you're not sure what colors to pick, I always like to look up the psychology of colors because every color kind of represents a different mood or like feeling so you can pick something that resonates with you. Make sure you pick a color that doesn't clash with your brokerages logo colors. Like I know a lot of brokerages use red for example that can be like kind of hard with like pink or something. So think about that, because those logos are oftentimes going to be used next to like side by side, you can also go to canva.com/colors. And they have a lot of really cool tools you can upload like your headshot or your branding shot, for example. And it will actually create a color palette based off of your branding shot, which I really like. So I typically start there with my clients, you have zero branding chosen, and then we kind of adjust accordingly. Art of this so Canva just put in a bunch of artificial intelligence features, which is basically like, they want to take out the troublesome or the trouble of staring at a blank design. So they've added things like magic design and magic create and magic, right. And all of those use artificial intelligence to help you like fill the spaces, right. So learning about those and leveraging those to help you save time is a great idea. Let's see. Oh, and I also use it a lot for reel covers. So if you create a reel, you either have the option of choosing a frame in the video to be the cover which is what's going to appear on your feed or your grid. Or you can create your own and the benefit of creating your own in Canva it's a little bit extra work, but you can create like a title kind of like a clickbait s A title. And that way, if somebody like happens upon one of your reels in length, it clicks over to your profile. We call it like bingeable. So like your content is now bingeable. Because there's titles to each video. And they know like, if this title resonates with me, I want to watch this video. So that's a really nice idea. Like when you kind of get going, I know when you're first starting, it might be a little bit too much work. But when you get going, and you get a, like a schedule going starting to add those real covers with the titles of what the video is about can be really helpful too.

Genie Willett: 25:33

Yeah, Canva is like a plethora of resources. Right? Once you get in, there's like the rabbit hole of everything you can do. kind of touched on this for a second. I know Canva just introduced AI into their platform at multiple levels, from design to text features. So what do you think you should start with when you're in there? What's the first eight because even that can feel a little overwhelming. I know, I've like dabbled in it. And then I'm like, I don't know what I'm doing. And I just like next it out would be a good place for them to start if they want to use some of that to help kind of streamline or maybe expedite their content creation.

Tamany Hall: 26:09

Probably magic, right. It's very similar to ChatGPT. So essentially, if you're in InDesign, in the bottom right hand corner, there's a little blue and white circle with stars in it. That's called Canvas system. And you click on that, and that gives you some options and magic right is in there. And you just tell it what you want it to write. So like a lot of times I'll have it write lists, like right knee 10 tips for maintaining your home's value and 2023. And it'll pull out a list for you to use on a carousel post. I use it a lot for captions. So if you like, you know, you want to post about something and you're like, but I literally don't know what to write in the caption, you can ask it to write the caption. So that's really nice. Another fun one that I was just working with a client on is all of the new ways you can edit photos. So they have a magic eraser, which helps you erase like small objects from photos like I've erased like people in the distance to have like a nice background or like a pin on the desk I've erased and then the magic edit. You can also it's crazy. You can change things in pictures. So like I've used it to change roses to sunflowers I've used it to virtually staged an empty room. I mean, it's not perfect. Love you saw like the artificial intelligence headshot trends and people had like three arms. It's not perfect. No work in progress there. Yeah, but sometimes you get like some really cool stuff. And it's just kind of it's, it's crazy. It's, you know, I'm not an expert at all, but I just I play around with it. And it's really cool. Like, I've changed my shirt.

Reggie Nicolay: 27:55

You might have a picture and there's this one thing in it though you want to fix or then normally before you had to get a new picture or no Photoshop or something. So now it's making it really accessible to everybody.

Tamany Hall: 28:06

Yeah, I mean, I use Canva to design yard signs. And to send that off to the printer, I've used it design business cards, I've used it to design spin, I'm a partner with Spin Tops, which is it's a yard sign accessory where you can put in eight by 10 photos. And there's four to I think like eight slots depending on the size you get. So we'll customize the QR codes per listing. And so that's really powerful, because you can make QR codes on Canva to under Apps. So having those QR codes to be specific to listings, you know going paperless, all these things is going to be better than crumpling up a flyer and throwing it in your back seat. So yeah, I mean, the, the possibilities are endless, which is why it's overwhelming to some people. But like for someone like me, I'm just like, oh my god, I love it. Like, let me just get in here and play around all day.

Reggie Nicolay: 29:02

You mentioned QR codes, and I was thinking what a comeback they had made. I mean I feel like we're all in again, as well. And I'm using them myself all the time. So...

Genie Willett: 29:14

The amount of times I've been at a restaurant and taking a picture of the QR code before I learned. I was like, Oh,

Tamany Hall: 29:23

it's so funny, because there's a side note sidebar, but I moved to Bogota in 2016. And I'd say they're a couple years behind the United States as far as like technology and stuff goes. You know, I moved back obviously in 2020 when the pandemic hit, and so, technology advances just kind of took off naturally. And when I came back, I was like what is this world? Everything is tech based and QR codes everywhere.

Reggie Nicolay: 29:51

Okay, so I want to one more time switch gears a little bit. This time I want to talk about threads. It's something that I kind of got excited about when it first came out. I I saw you on there right away. And so we're like I told Jeanne, we got to get a couple of questions on it. So for listeners, if you don't already know, you know, this is a met as new social network that came out around July 5. But what's your advice? I mean, I know it's still unproven. Should agents explore it? What's your thoughts?

Tamany Hall: 30:20

So, I mean, I'm gonna preface this by saying, I'm not an expert, nobody's an expert at this point. Like, it's so new, nobody really knows what they're doing. However, my initial thoughts are, there are a lot of real estate agents on it already. Because Realtors like to try the new things and, you know, they like to see if it's gonna work for them. I know I have a lot of my older clients who prefer it, because it's just text, you don't have to make a graphic. It's not a visual platform, and it's easier for them to stay consistent with. So that's what I think I made a post about this. It's like if, if you've been like, any social media platform will work if you work it, right. So if you've been struggling with reels and you hate being on camera, then threads could be a really great opportunity for you. On the flip side of that, there's a lot of us who've been working really hard on our Instagram presence and are not ready to ditch it for the next shiny thing. And I had, I posted a question about this on threads. And somebody said, a really good idea. I said, Hey, I'm gonna use threads, for my networking to find my referral partners. Because all the realtors are here. And then I'm going to use Instagram for my buyers and seller leads keeping the algorithms completely separate that way, you're not confusing the algorithm. So I thought that was a really great idea, too.

Genie Willett: 31:50

I think what people seem to really be drawn towards with threads is that it feels like the conversation is coming back, right? Where we're in Instagram, where we're giving a lot of content out, but sometimes it's hard to create that, like conversation, the, you know, the engagement in that way. Do you have any ideas of how you think they Realtors could engage with clients through threads.

Tamany Hall: 32:13

So that's a really interesting point that you just brought up, because literally, what you just said is what people should be doing on Instagram is trying to get that conversation happening. And I almost feel that the reason it's happening so naturally on threads is because it's new. And people are like trying it out. I wonder in a couple months, if that's still gonna be the case, or people are gonna get tired of like, commenting on random things

Genie Willett: 32:41

might also be like the low hanging fruit, right? Like, we just talked about what it is to create the reels and the visuals, and and that's more attractive and appealing to follow. But to just be able to speak to just have a thought sometimes becomes a lot easier for people. Right? And maybe it's like a something that they could generate more consistently and more often.

Tamany Hall: 33:04

Absolutely. I mean, it totally depends on you and your personality and what you like to do.

Genie Willett: 33:09

I think you're right, though, it's funny, I was just, Reggie and I are very different in social media world, right? Like, I think I am drawn to Instagram, I like making videos, I like making the visuals, that's very much my comfort zone. When I went to Twitter, I remember I told you once I sat there for like, 30 minutes trying to come up with 120 characters. I was like, This is not my platform, supposed to be fast, right? Whereas threads launched and Reggie's like, constantly on there. Like with whatever new, you know, engagement he wants to talk about or thought of the day or, you know, just like it just came very naturally. So maybe that is a good segue of like, pick the social media platform that works best for you. And then you will find the engagement there because it's going to be something that's easier to lean into than something maybe you're not as comfortable with.

Tamany Hall: 34:00

Absolutely, I'll be interested to see to once they start getting insights available on threads. Like I'm curious, the average age range of the user on threads and things like that, because that that could be because like a lot of people on Tik Tok, for example, go after first time homebuyers, because that's typically like a younger demographic versus Instagram or Facebook. So I think there's a lot of opportunity there. But like anything, it's gonna take work, right. So you have to choose if you're going to add it to your toolbox. It's going to be extra time.

Genie Willett: 34:34

Right? Like how many wheels can you keep spinning? Right, exactly.

Tamany Hall: 34:37

So yeah, like choosing what's best for you and then everything still applies. You have to have your niche nailed down. You have to have clear messaging you have like the all of that stays the same. It's just how you're communicating. It is going to be a little bit different threads

Genie Willett: 34:53

and staying consistent.

Tamany Hall: 34:54

Yeah!

Reggie Nicolay: 34:55

I did recently hear that threads was actively trying to work on getting out Activity Pub is that what it is? It's like an integration that makes it more that the conversation in threads can be more open and work with WordPress and Mastodon and other networks. So what you're doing there isn't just for that network. So that's an interesting thing that may happen. Who knows?

Tamany Hall: 35:16

Oh, yeah, I have so many theories about where they're trying to go. I mean, obviously, they have a plan. Like, I think they're, this is just so interesting observation. But um, the Twitter, Twitter graphics got really popular on Instagram for a while, like, I use them for a while too. And they literally made that integration. So you can post something on threads and then share it to your stories. And it auto creates that Twitter, like, thing that you were making in Canva? I think they're really trying to separate text versus visual with these two platforms. Now, why are they doing that? I mean, I have so many theories, but we'll see where it goes. Obviously, it's still a growing platform. Right? And we'll also see if the the engagement stays because it's still new and shiny. You know, I know they got like, 100 million plus users already, but I'm curious how many are gonna stay active on it?

Reggie Nicolay: 36:12

Right. Yeah, that's your that's kind of been our conversation point. It's like, yeah, so

Genie Willett: 36:18

How do you get people coming back over and over again, becoming the thing they check every morning, like they do with Instagram, or Facebook. Or,

Tamany Hall: 36:25

I will say though, the people who've interacted with me on threads are different than the people who interact with me on Instagram. So that's, you know, an interesting thought to

Reggie Nicolay: 36:33

That is, Tamany, this has been such a fun conversation, you are so easy to talk to, and packed full of information. So our listeners are gonna love it. I know you have a free item for the listeners today. And you've already kind of mentioned its value, right? It's the single property website Canva templates. Is that right?

Tamany Hall: 36:55

Yes, I completely forgot. Yes, I'm giving it to you guys for free in the show notes. So there you go. You don't have to imagine you can use my template, pop your pictures in, publish it as a website and get some offers.

Reggie Nicolay: 37:08

Amazing. That is so cool. Yeah, I definitely I would endorse that. We're gonna download it, check it out. But we'll make sure to share that. It'll be in the show notes, as you said. So. Thank you for sharing that, of course. Thanks for making time for us. Yes, yeah.

Tamany Hall: 37:22

Thanks for reaching out. I love I love these conversations so well.

Reggie Nicolay: 37:25

We thoroughly enjoyed it too. So all right, listeners. We're going to wrap up today's episode. Thanks for tuning in to decoding real estate and listen to us next time.