Our Weird Strategy To Grow On YouTube In The Dog Niche

In this conversation, Augie Johnston and Grant Ball discuss the need for a YouTube strategy for businesses, using AlphaPaw as a case study. They analyze AlphaPaw's YouTube channel and identify mistakes in their videos. They then develop a comprehensive YouTube strategy for AlphaPaw, including an upload schedule and content strategy. They discuss the importance of utilizing YouTube Shorts and creating practical and useful videos. They also debate the use of calls to action in shorts and differentiate between search and browse content. Finally, they provide insights on improving video topics and audience retention. The conversation focuses on improving the organization, quality, and production of videos, including the use of B-roll and vlog-style content. It also suggests creating product review videos and exploring different video formats. The importance of improving thumbnails and titles is highlighted, along with the need for engaging and entertaining content. The conversation concludes with strategies for driving traffic to the website and emphasizing the importance of content quality and entertainment value.

Takeaways

• Having a YouTube strategy is crucial for businesses to drive revenue and growth.
• Analyzing and identifying mistakes in existing YouTube channels can help improve content and engagement.
• A comprehensive YouTube strategy includes an upload schedule, content strategy, and utilization of YouTube Shorts.
• Creating practical and useful videos can attract and retain viewers, leading to higher engagement and conversions.