Doing Business in APAC: Expanding into Australia and New Zealand featuring industry expert Britt Little

About the Speakers: 

Demetra Tofarides - Marketing and Events Specialist 

Originally from Paphos, Cyprus, Demetra’s studies brought her to the UK where she achieved a Masters in Events Management. Demetra worked as a production assistant following graduation, creating largescale events for clients such as EasyJet and Toyota. Now based in Mauve’s Dubai office, Demetra brings her events expertise to the marketing department and assists our Channel Partner team to develop the referral scheme. 

Britt Little - Business Development Executive in Australia and New Zealand

Originally from New Zealand, Britt Little represents Mauve Group as its Business Development Executive in Australia and New Zealand. She supports companies based in these locations to expand their operations into new international markets, as well as helping companies outside this region recognise the benefits and new opportunities that Australia and New Zealand have to offer.

In addition to her role at Mauve Group, Britt is also a Goal Coaching & Systems Thinker at Generation Thrive. Her many hats allow her to have strong knowledge across multiple industries and see opportunities and challenges others may not see.

Overview: 

As Mauve Group’s leading expert in Australia and New Zealand, Britt Little discusses everything a company should be aware of when considering expanding its operations into these two countries. From the benefits this region has to offer to the challenges that should not be ignored, Britt explains why Australia and New Zealand attract highly skilled workers and present great opportunities for corporate expansion to companies from all markets. She recommends that companies use an Employer of Record solution to reduce the burden, ‘test the waters’ and see for themselves the type of growth that these two countries could bring.