THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams.
We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway?
Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with, and where there is always room.
We are the ones we’ve been waiting for.
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
E49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ Event
I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation!
BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!
We discussed:
[05:31] How our values show up in our offers and client experiences
[21:44] Navigating pushback from peers or your audience
[28:46] Changes we made to our offers that made them more compelling
[38:47] One underrated thing you can do to make your offers more compelling
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
You can learn more about the Make Your Mark Live™ event and its host Jordan Gill at her page systemssavedme.com
Other related Campfire Circle podcast episodes you may enjoy:
Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill
Connect with Ellen Yin:
LinkedIn: Ellen Yin
Podcast: Cubicle to CEO
Website: cubicletoceo.co
Connect with Traci Szemkus:
LinkedIn: Dr. Traci Szemkus
Instagram: @workplaybranding
Website: workplaybranding.com
Connect with Erin Perkins:
LinkedIn: Erin Perkins
Instagram: @mabely_q
Website: mabelyq.com
Connect with Kirsten Roldan:
LinkedIn: Kirsten Roldan
Instagram: @kirstenroldan
Website: kirstenroldan.com
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms