THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility
The Campfire Circle Podcast is made for mission driven humans ready to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how.
Really, who wants to sit in a stuffy boardroom anyway?
Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with, and where there is always room. We’ll touch on topics such as authentic storytelling, visibility, thought leadership, and the imposter phenomenon.
Because we are the ones we’ve been waiting for.
THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility
E61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga Castro
Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today.
We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant.
To listen to the full episode, visit: LUMOS MARKETING
Resources from this episode:
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Other Campfire Circle podcast episodes I recommend:
Episode 4: How Your Stories Can Become Your Strength
Episode 7: Fostering Belonging Through Your Story
Episode 12: How Marketing can Change the World with Lola Bakare
Connect with Ché Elizaga Castro :
LinkedIn: Ché Elizaga Castro
Website: Come Alive
Instagram: @comealive.co
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms