What spokespeople stood out this year?

Every December, we like to look back over the past 12 months and highlight those who have stood out for the way they have managed their time in the spotlight.

This year, the list includes a world leader, campaigners, a sporting star and someone who makes you want to listen whenever they speak.

In this blog that has been converted to audio, we look at what made them stand out.

And the lessons other spokespeople can learn from them. 

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.